テレビの世界市場展望、2028年

Global Television Market Outlook, 2028

可処分所得の増加と、より良いホーム・エンターテインメント体験への欲求に牽引され、テレビに対する世界的な需要が高まっている。特に中流階級の人口が急速に増加している新興経済国では、テレビを購入できる人... もっと見る

television

出版社	出版年月	電子版価格	ページ数	言語
Bonafide Research & Marketing Pvt. Ltd. ボナファイドリサーチ	2023年6月15日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	178	英語

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サマリー

可処分所得の増加と、より良いホーム・エンターテインメント体験への欲求に牽引され、テレビに対する世界的な需要が高まっている。特に中流階級の人口が急速に増加している新興経済国では、テレビを購入できる人が増えるにつれて市場が拡大している。さらに、スマートTVの開発がテレビ事業を大きく牽引している。スマートテレビにはインターネット接続機能が搭載されており、視聴者はストリーミングサービスにアクセスしたり、ウェブを閲覧したり、多数のアプリケーションを利用したりすることができる。NetflixやAmazon Prime Videoといったビデオ・オン・デマンド・プラットフォームの人気が、スマートTVの需要を高めている。消費者は、従来の放送チャンネルに加え、さまざまなエンターテインメントを選べるテレビを求めるようになっている。さらに、世界的な都市化の流れもテレビ事業に好影響を与えている。都市に移り住む人々は、より良い生活環境とレジャーの機会を求めることが多い。テレビは都市部の家庭で必要な電化製品とみなされ、革新的な機能と技術を備えた新しいテレビの需要を煽っている。さらに、オリンピック、FIFAワールドカップ、スーパーボウルといった大規模なスポーツイベントが、テレビ販売の原動力となっている。これらのイベントには世界中の視聴者が集まり、顧客は視聴体験を向上させるため、頻繁にテレビを大型ディスプレイや高解像度に更新する。また、スポーツ、ニュース、娯楽番組の生放送は、ファンが大画面での視聴を好むため、市場の成長に寄与している。さらに、eコマース産業の台頭と世界的なインターネット普及率の上昇により、メーカーは顧客にリーチする新たな手段を手に入れた。オンライン販売チャネルの結果、企業は販売網を拡大し、遠隔地の顧客にもサービスを提供できるようになり、テレビ市場の世界的成長を支えている。

Bonafide Research社の調査レポート「Global Television market Outlook, 2028」によると、同市場は2022年の1,080億9,000万米ドルから2028年には1,355億3,000万米ドルの市場規模に拡大すると予測されている。同市場は2023-28年までに年平均成長率3.92%で成長すると予測されている。ストリーミング・サービスは、コンテンツ消費環境の支配的な参加者としての地位を確立している。Netflix、Amazon Prime Video、Disney+のようなオンライン・ストリーミング・プラットフォームを選ぶ人が増えるにつれ、従来のケーブルテレビや衛星放送の契約数は減少している。テレビはストリーミング・プラットフォームとシームレスに統合できるように開発されており、人気のあるストリーミング・サービスに簡単にアクセスできるよう、特定のボタンやインターフェイスが用意されている。さらに、テレビがスマートホームの中心的ハブとして機能し、他のIoT機器やスマートホームシステムと相互作用することも増えている。このような統合により、ユーザーはテレビを使って多数のコネクテッド・ガジェットを管理・モニターすることができる。例えば、ユーザーはテレビのインターフェイスや音声コマンドを使って、照明、サーモスタット、セキュリティカメラ、その他のスマートデバイスを制御できる。さらに、音声コントロールとスマートアシスタントは急速にテレビに統合されつつあり、消費者は音声コマンドを使ってテレビを操作し、コンテンツを検索し、設定を変更し、他のスマートホームデバイスにアクセスすることができる。アマゾン・アレクサ、グーグル・アシスタント、アップル・シリなどの音声アシスタントがテレビに統合され、ハンズフリーで便利なユーザー体験を提供している。さらに、テレビ市場では、持続可能性が重要な要素となっている。メーカー各社は、エネルギー効率の高いパネル、省電力モード、リサイクル可能な素材など、環境に優しい要素をテレビに搭載している。

アジア太平洋地域は急速に都市化が進んでおり、農村部から都市部へ移住する人が増えている。このような都市化の傾向は、経済発展とともに、中国、インド、インドネシア、ベトナムなどの国々で中産階級の増加をもたらしている。中産階級の増加は購買力と可処分所得を高め、テレビ需要を煽る。さらに、この地域の賃金が向上するにつれて、顧客は娯楽やレジャー活動に予算を割く割合が高くなっている。テレビはホーム・エンターテインメントの重要な構成要素であり、多様なコンテンツへのアクセスと没入感のある視聴体験を可能にする。アジア太平洋市場では、レジャーや娯楽への支出が重視されるようになり、テレビの需要が高まっている。さらに、アジア太平洋地域では、スマートテレビとストリーミング・サービスの利用が大幅に増加している。消費者は、高速インターネット接続がより広く利用できるようになるにつれて、インターネット・アクセス、ストリーミング機能、多数のオンライン・エンターテインメント選択肢を提供するスマート地域を受け入れている。ネットフリックス、アマゾンプライムビデオ、地元プロバイダーなどのストリーミングサービスの人気が、この地域のスマートテレビ需要を煽っている。さらに、スポーツイベント、特にクリケットとサッカーは、アジア太平洋地域に大きなファン層を持つ。ICCクリケット・ワールドカップやFIFAワールドカップのような大きな大会には、多くの観客が集まる。その結果、視聴体験を向上させるために、人々は頻繁にテレビを大型ディスプレイや高画質にアップグレードしている。ニュースや娯楽番組だけでなく、スポーツの生中継もテレビ市場の拡大に貢献している。

画面の種類によって、市場はフルHDテレビ、HDテレビ、4K UHDテレビ、8Kテレビに区分されるが、中でも4K UHDテレビの画面は世界のテレビ市場を大きく支配している。4K UHDテレビはフルHDテレビの4倍の解像度を提供し、解像度は3840×2160ピクセルである。その結果、驚くほどシャープで詳細な画像が得られ、視聴体験がより没入的で楽しいものになる。消費者はより良い画質をますます求めるようになっており、4K解像度はその点で優れている。時間の経過とともに、4K UHDテレビの製造コストは大幅に低下し、より手頃な価格で幅広い消費者が購入できるようになりました。価格競争力が高まるにつれ、4Kテレビの価値提案も改善され、普及拡大につながった。さらに、ハイダイナミックレンジ（HDR）や広色域といったディスプレイ技術の進歩により、4K UHDテレビの映像品質がさらに向上している。HDRはより高いコントラストとより広い色域を提供し、より生き生きとした鮮やかな映像を実現する。これらの進歩は、消費者を4Kテレビに惹きつける上で重要な役割を果たしている。さらに、Netflix、Amazon Prime Video、Disney+などのストリーミングサービスの台頭により、消費者が利用できる4Kコンテンツの膨大なライブラリーが存在するようになった。これには、4K UHD解像度向けに特別に制作・最適化された映画、テレビ番組、ドキュメンタリー、スポーツイベントなどが含まれる。コンテンツの入手可能性は、4Kテレビの普及に決定的な要因となっている。

画面サイズに基づくと、市場には32インチ以下、32～45インチ、46～55インチ、56～65インチ、65インチ以上が含まれる。なかでも46～55インチが市場を大きく支配している。46-55インチの範囲内の画面サイズは、ほとんどの消費者にバランスのとれた視聴体験を提供します。圧倒されたり、過度な視聴距離を必要としたりすることなく、没入型コンテンツを楽しむのに十分な大きさのディスプレイを提供する。このサイズレンジは、一般的なリビングルームやエンターテインメントのセットアップにおいて、画面領域と実用性のバランスがとれている。テレビ市場では、画面サイズと価格に相関関係があることが多い。画面サイズが大きいと、より没入感のある体験ができる反面、価格も高くなる傾向があります。46～55インチは、幅広い消費者層にとって、楽しい視聴体験と手頃な価格のバランスが取れている。メーカー各社は通常、46～55インチサイズのテレビを幅広く製造しています。このレンジは、ブランド間の健全な競争の恩恵を受けており、その結果、機能、技術、価格帯の多様な選択が可能となっている。消費者は、このサイズ・カテゴリーの中から、好みや予算、特定のニーズに合った選択肢を選ぶことができる。コンテンツ制作者や放送局は、多くの場合、46～55インチを含む市場で最も一般的な画面サイズに合わせて番組を最適化している。コンテンツがこれらのスクリーン・サイズ向けに特別に設計され、キャリブレーションされている場合、大多数の消費者にとって視覚的に楽しく、最適化された視聴体験が保証されます。

報告書に記載されている企業
Samsung Electronics Co., Ltd., LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Vizio Inc., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Insignia Products, Sceptre Inc.

本レポートの対象
- 地域世界
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートの対象分野
- テレビの世界市場、その価値とセグメント別予測
- 地域別テレビ市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象地域と国
- 北米（米国、カナダ、メキシコ）
- ヨーロッパ（ドイツ、イギリス、フランス、スペイン、イタリア、ロシア）
- アジア太平洋（中国、日本、インド、オーストラリア、韓国）
- 南米（ブラジル、アルゼンチン、コロンビア）
- 中東・アフリカ（UAE、サウジアラビア、南アフリカ）

スクリーンタイプ別
- フルHDテレビ
- HDテレビ
- 4K UHDテレビ
- 8Kテレビ

画面サイズ別
- 32インチ以下
- 32-45インチ
- 46-55インチ
- 56-65インチ
- 65インチ以上

流通チャネル別
- マルチブランドストア
- スーパーマーケット
- ブランドショップ＆その他
- オンライン

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を理解し、市場に参入している企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、テレビ業界関連団体・組織、政府機関、その他のステークホルダーが市場中心戦略を立てる際に役立ちます。マーケティングやプレゼンテーションに加え、この業界に関する競合知識を高めることもできます。

***注：ご注文確認後、レポートのお届けまで48時間（2営業日）かかります。

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Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Television Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Screen Type
6.5. Market Size and Forecast, By Screen Size
6.6. Market Size and Forecast, By Distribution Channel
6.7. Market Size and Forecast, By Operating System
6.8. Market Size and Forecast, By Display Type
7. North America Television Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Screen Type
7.4. Market Size and Forecast, By Screen Size
7.5. Market Size and Forecast, By Distribution Channel
7.6. United States Television Market Outlook
7.6.1. Market Size By Value
7.6.2. Market Size and Forecast By Screen Type
7.6.3. Market Size and Forecast By Screen Size
7.6.4. Market Size and Forecast By Distribution Channel
7.7. Canada Television Market Outlook
7.7.1. Market Size By Value
7.7.2. Market Size and Forecast By Screen Type
7.7.3. Market Size and Forecast By Screen Size
7.7.4. Market Size and Forecast By Distribution Channel
7.8. Mexico Television Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Screen Type
7.8.3. Market Size and Forecast By Screen Size
7.8.4. Market Size and Forecast By Distribution Channel
8. Europe Television Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Screen Type
8.4. Market Size and Forecast, By Screen Size
8.5. Market Size and Forecast, By Distribution Channel
8.6. Germany Television Market Outlook
8.6.1. Market Size By Value
8.6.2. Market Size and Forecast By Screen Type
8.6.3. Market Size and Forecast By Screen Size
8.6.4. Market Size and Forecast By Distribution Channel
8.7. United Kingdom Television Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Screen Type
8.7.3. Market Size and Forecast By Screen Size
8.7.4. Market Size and Forecast By Distribution Channel
8.8. France Television Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Screen Type
8.8.3. Market Size and Forecast By Screen Size
8.8.4. Market Size and Forecast By Distribution Channel
8.9. Italy Television Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Screen Type
8.9.3. Market Size and Forecast By Screen Size
8.9.4. Market Size and Forecast By Distribution Channel
8.10. Spain Television Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Screen Type
8.10.3. Market Size and Forecast By Screen Size
8.10.4. Market Size and Forecast By Distribution Channel
8.11. Russia Television Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Screen Type
8.11.3. Market Size and Forecast By Screen Size
8.11.4. Market Size and Forecast By Distribution Channel
9. Asia-Pacific Television Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Screen Type
9.4. Market Size and Forecast, By Screen Size
9.5. Market Size and Forecast, By Distribution Channel
9.6. China Television Market Outlook
9.6.1. Market Size By Value
9.6.2. Market Size and Forecast By Screen Type
9.6.3. Market Size and Forecast By Screen Size
9.6.4. Market Size and Forecast By Distribution Channel
9.7. Japan Television Market Outlook
9.7.1. Market Size By Value
9.7.2. Market Size and Forecast By Screen Type
9.7.3. Market Size and Forecast By Screen Size
9.7.4. Market Size and Forecast By Distribution Channel
9.8. India Television Market Outlook
9.8.1. Market Size By Value
9.8.2. Market Size and Forecast By Screen Type
9.8.3. Market Size and Forecast By Screen Size
9.8.4. Market Size and Forecast By Distribution Channel
9.9. Australia Television Market Outlook
9.9.1. Market Size By Value
9.9.2. Market Size and Forecast By Screen Type
9.9.3. Market Size and Forecast By Screen Size
9.9.4. Market Size and Forecast By Distribution Channel
9.10. South Korea Television Market Outlook
9.10.1. Market Size By Value
9.10.2. Market Size and Forecast By Screen Type
9.10.3. Market Size and Forecast By Screen Size
9.10.4. Market Size and Forecast By Distribution Channel
10. South America Television Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Screen Type
10.4. Market Size and Forecast, By Screen Size
10.5. Market Size and Forecast, By Distribution Channel
10.6. Brazil Television Market Outlook
10.6.1. Market Size By Value
10.6.2. Market Size and Forecast By Screen Type
10.6.3. Market Size and Forecast By Screen Size
10.6.4. Market Size and Forecast By Distribution Channel
10.7. Argentina Television Market Outlook
10.7.1. Market Size By Value
10.7.2. Market Size and Forecast By Screen Type
10.7.3. Market Size and Forecast By Screen Size
10.7.4. Market Size and Forecast By Distribution Channel
10.8. Columbia Television Market Outlook
10.8.1. Market Size By Value
10.8.2. Market Size and Forecast By Screen Type
10.8.3. Market Size and Forecast By Screen Size
10.8.4. Market Size and Forecast By Distribution Channel
11. Middle East & Africa Television Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Screen Type
11.4. Market Size and Forecast, By Screen Size
11.5. Market Size and Forecast, By Distribution Channel
11.6. UAE Television Market Outlook
11.6.1. Market Size By Value
11.6.2. Market Size and Forecast By Screen Type
11.6.3. Market Size and Forecast By Screen Size
11.6.4. Market Size and Forecast By Distribution Channel
11.7. Saudi Arabia Television Market Outlook
11.7.1. Market Size By Value
11.7.2. Market Size and Forecast By Screen Type
11.7.3. Market Size and Forecast By Screen Size
11.7.4. Market Size and Forecast By Distribution Channel
11.8. South Africa Television Market Outlook
11.8.1. Market Size By Value
11.8.2. Market Size and Forecast By Screen Type
11.8.3. Market Size and Forecast By Screen Size
11.8.4. Market Size and Forecast By Distribution Channel
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. Samsung
12.6.1.1. Company Snapshot
12.6.1.2. Company Overview
12.6.1.3. Financial Highlights
12.6.1.4. Geographic Insights
12.6.1.5. Business Segment & Performance
12.6.1.6. Product Portfolio
12.6.1.7. Key Executives
12.6.1.8. Strategic Moves & Developments
12.6.2. LG Corp
12.6.3. M TCL technology
12.6.4. Sony Corporation
12.6.5. Panasonic holding corporation
12.6.6. Hisense
12.6.7. Skyworth
12.6.8. Vizio Inc
12.6.9. Xiaomi Corporation
12.6.10. Toshiba Corporation
12.6.11. Philips
12.6.12. Apple inc
12.6.13. Insignia products
12.6.14. Sceptre Inc
12.6.15. Sharp (Foxconn group)
12.6.16. Micromax informatics
12.6.17. Jvckenwood
12.6.18. Oneplus technology Co., Ltd
12.6.19. Westinghouse electric corporation
12.6.20. Mirc Electronic ltd.
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figure
Figure 1: Global Television Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Television Market Share By Region (2022)
Figure 6: North America Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Television Market Share By Country (2022)
Figure 8: US Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Television Market Share By Country (2022)
Figure 13: Germany Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Television Market Share By Country (2022)
Figure 21: China Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Television Market Share By Country (2022)
Figure 28: Brazil Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Television Market Share By Country (2022)
Figure 33: UAE Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Television Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Television Market

List of Table
Table 1 : Global Television Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Television Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Television Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Television Market Size and Forecast, By Screen Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Television Market Size and Forecast, By Screen Size (2017 to 2028F) (In USD Billion)
Table 9 : Global Television Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Television Market Size and Forecast, By Operating System (2017 to 2028F) (In USD Billion)
Table 11 : Global Television Market Size and Forecast, By Display Type (2017 to 2028F) (In USD Billion)
Table 12 : North America Television Market Size and Forecast, By Screen Type (2017 to 2028F) (In USD Billion)
Table 13 : North America Television Market Size and Forecast, By Screen Size (2017 to 2028F) (In USD Billion)
Table 14 : North America Television Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15 : United States Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 16 : United States Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 17 : United States Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18 : Canada Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 19 : Canada Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 20 : Canada Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 21 : Mexico Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 22 : Mexico Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 23 : Mexico Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 24 : Europe Television Market Size and Forecast, By Screen Type (2017 to 2028F) (In USD Billion)
Table 25 : Europe Television Market Size and Forecast, By Screen Size (2017 to 2028F) (In USD Billion)
Table 26 : Europe Television Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 27 : Germany Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 28 : Germany Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 29 : Germany Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30 : United Kingdom Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 31 : United Kingdom Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 32 : United Kingdom Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 33 : France Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 34 : France Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 35 : France Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 36 : Italy Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 37 : Italy Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 38 : Italy Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 39 : Spain Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 40 : Spain Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 41 : Spain Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 42 : Russia Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 43 : Russia Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 44 : Russia Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 45 : Asia-Pacific Television Market Size and Forecast, By Screen Type (2017 to 2028F) (In USD Billion)
Table 46 : Asia-Pacific Television Market Size and Forecast, By Screen Size (2017 to 2028F) (In USD Billion)
Table 47 : Asia-Pacific Television Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 48 : China Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 49 : China Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 50 : China Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 51 : Japan Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 52 : Japan Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 53 : Japan Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 54 : India Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 55 : India Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 56 : India Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 57 : Australia Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 58 : Australia Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 59 : Australia Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 60 : South Korea Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 61 : South Korea Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 62 : South Korea Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 63 : South America Television Market Size and Forecast, By Screen Type (2017 to 2028F) (In USD Billion)
Table 64 : South America Television Market Size and Forecast, By Screen Size (2017 to 2028F) (In USD Billion)
Table 65 : South America Television Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 66 : Brazil Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 67 : Brazil Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 68 : Brazil Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 69 : Argentina Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 70 : Argentina Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 71 : Argentina Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 72 : Colombia Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 73 : Colombia Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 74 : Colombia Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 75 : Middle East & Africa Television Market Size and Forecast, By Screen Type (2017 to 2028F) (In USD Billion)
Table 76 : Middle East & Africa Television Market Size and Forecast, By Screen Size (2017 to 2028F) (In USD Billion)
Table 77 : Middle East & Africa Television Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 78 : United Arab Emirates Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 79 : United Arab Emirates Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 80 : United Arab Emirates Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 81 : Saudi Arabia Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 82 : Saudi Arabia Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 83 : Saudi Arabia Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 84 : South Africa Television Market Size and Forecast By Screen Type (2017 to 2028F) (In USD Billion)
Table 85 : South Africa Television Market Size and Forecast By Screen Size (2017 to 2028F) (In USD Billion)
Table 86 : South Africa Television Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

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Table of Contents

Summary

Global demand for televisions is rising, driven by rising disposable incomes and a desire for better home entertainment experiences. The market expands as more people can afford televisions, particularly in emerging economies with fast-rising middle-class populations. Furthermore, the development of smart TVs has been a major driver of the television business. Smart TVs include internet connectivity, allowing viewers to access streaming services, browse the web, and interact with numerous applications. The popularity of video-on-demand platforms such as Netflix and Amazon Prime Video has increased demand for smart TVs. Consumers are increasingly asking for televisions that can deliver a variety of entertainment selections in addition to traditional broadcast channels. Furthermore, the global trend of urbanisation has had a positive impact on the television business. People who relocate to cities frequently seek better living conditions and leisure opportunities. Televisions are regarded as necessary appliances in urban households, fueling demand for new TVs with innovative features and technology. Furthermore, major sporting events such as the Olympics, FIFA World Cup, and Super Bowl continue to fuel television sales. These events draw a wide global audience, and customers frequently update their televisions to larger displays or higher resolutions to improve their viewing experiences. Live broadcasts of sports, news, and entertainment programmes, which fans prefer to watch on larger screens, also contribute to market growth. Furthermore, manufacturers now have a new way to reach their clients because of the rise of the e-commerce industry and growing internet penetration rates around the world. Companies have increased their distribution reach and served customers in even the most remote locations as a result of the online sales channel, which has assisted the global growth of the television market.

According to the research report," Global Television market Outlook, 2028" published by Bonafide Research, the market is anticipated to across USD 135.53 Billion market size by 2028, increasing from USD 108.09 Billion in 2022. The market is projected to grow with 3.92% CAGR by 2023-28. Streaming services have established themselves as dominant participants in the content consumption environment. As more people choose online streaming platforms like Netflix, Amazon Prime Video, and Disney+, traditional cable and satellite subscriptions are declining. Televisions are being developed to integrate seamlessly with streaming platforms, with specific buttons and interfaces for easy access to popular streaming services. In addition, televisions are increasingly serving as central hubs in smart homes, interacting with other IoT devices and smart home systems. Users may use their TVs to manage and monitor numerous connected gadgets thanks to this integration. Users, for example, can use their television interfaces or voice commands to control lighting, thermostats, security cameras, and other smart devices. Furthermore, voice control and smart assistants are rapidly being integrated into televisions, allowing consumers to use voice commands to operate their TVs, search for content, alter settings, and access other smart home devices. Voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri are being integrated into televisions to provide a hands-free and convenient user experience. Furthermore, in the television market, sustainability has become a significant factor. Manufacturers are putting eco-friendly elements into their televisions, including energy-efficient panels, power-saving modes, and recyclable materials.

The Asia-Pacific region is rapidly urbanising, with an increasing number of people migrating from rural to urban areas. This tendency towards urbanisation, along with economic progress, has resulted in the increase of the middle class in countries such as China, India, Indonesia, and Vietnam. The growing middle-class population has increased purchasing power and disposable income, fueling television demand. Furthermore, as the region's wages improve, customers devote a higher percentage of their budgets to entertainment and leisure activities. Televisions are essential components of home entertainment, allowing access to a diverse selection of content and immersive viewing experiences. The Asia-Pacific market's increased emphasis on leisure and entertainment spending has fueled demand for televisions. Furthermore, the Asia-Pacific area has seen a considerable increase in the use of smart TVs and streaming services. Consumers are embracing smart region that provide internet access, streaming capabilities, and a multitude of online entertainment alternatives as high-speed internet connectivity becomes more widely available. The popularity of streaming services such as Netflix, Amazon Prime Video, and local providers has fueled the region's demand for smart TVs. Furthermore, sports events, particularly cricket and football, have a huge fan base in the Asia-Pacific region. Major competitions such as the ICC Cricket World Cup and the FIFA World Cup draw large crowds. As a result, to improve their viewing experiences, people frequently upgrade their televisions to larger displays and higher picture quality. Live sports broadcasts, as well as news and entertainment programming, contribute to the expansion of the television market.

Based on screen type, the market is segmented into full HD TV,HD TV, 4K UHD TV,8K TV, Among them the 4K UHD TV screen is significantly dominating the market of Television globally. 4K UHD TVs offer four times the resolution of Full HD TVs, with a resolution of 3840 x 2160 pixels. This results in incredibly sharp and detailed images, making the viewing experience more immersive and enjoyable. Consumers are increasingly seeking better picture quality, and 4K resolution delivers on that front. Over time, the cost of manufacturing 4K UHD TVs has significantly decreased, making them more affordable and accessible to a wider range of consumers. As prices have become more competitive, the value proposition of 4K TVs has improved, leading to increased adoption. Furthermore, The advancements in display technology, such as High Dynamic Range (HDR) and wider color gamuts, have further enhanced the visual quality of 4K UHD TVs. HDR provides greater contrast and a wider range of colors, resulting in more lifelike and vibrant images. These advancements have played a significant role in attracting consumers to 4K TVs. In addition, with the rise of streaming services like Netflix, Amazon Prime Video, and Disney+, there is now a vast library of 4K content available to consumers. This includes movies, TV shows, documentaries, and sports events specifically produced and optimized for 4K UHD resolution. The availability of content has been a crucial factor in the adoption of 4K TVs.

Based on the screen size, the market includes, below 32 inches, 32-45 inches, 46-55 inches, 56-65 inches, and 65+ inches. Among them the market is significantly dominated by 46-55 inches of screen. Screen sizes within the range of 46-55 inches provide a balanced viewing experience for most consumers. They offer a large enough display to enjoy immersive content without being overwhelming or requiring excessive viewing distances. This size range strikes a good balance between screen real estate and practicality for a typical living room or entertainment setup. Within the television market, there is often a correlation between screen size and price. While larger screen sizes may offer a more immersive experience, they also tend to come with a higher price tag. The 46-55 inches range strikes a balance between an enjoyable viewing experience and affordability for a broader consumer base. Manufacturers typically produce a wide variety of TV models in the 46-55 inches size range due to its popularity. This range benefits from a healthy competition among brands, resulting in a diverse selection of features, technologies, and price points. Consumers can choose from a range of options that suit their preferences, budget, and specific needs within this size category. Content producers and broadcasters often optimize their programming for the most common screen sizes in the market, which includes the 46-55 inches range. When content is specifically designed and calibrated for these screen sizes, it ensures a visually pleasing and well-optimized viewing experience for the majority of consumers.

Companies mentioned in the report:
Samsung Electronics Co., Ltd, LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Vizio Inc., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Insignia Products, Sceptre Inc, Sharp Corporation, Micromax Informatics, JVCKenwood Corporation, OnePlus Technology (Shenzhen) Co., Ltd, Westinghouse Electric Corporation, Mirc Electronics Ltd.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Television market with its value and forecast along with its segments
• Region-wise Television market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

By Screen Type:
• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size:
• BELOW 32 INCHES
• 32-45 INCHES
• 46-55 INCHES
• 56-65 INCHES
• 65+ INCHES

By Distribution Channel
• Multibranded Stores
• Supermarket
• Brand Stores & Others
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Television industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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テレビの世界市場展望、2028年

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目次

Summary

Table of Contents

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