Summary

In united States, energy and sports drinks are designed to provide consumers with a quick boost of energy and hydration, making them popular choices for athletes, fitness enthusiasts, and individuals seeking a convenient source of energy. With a wide range of flavors and formulations available, energy and sports drinks have become a lucrative and competitive industry in the US market. One of the primary benefits of energy drinks is their ability to provide an immediate boost of energy. They often contain ingredients such as caffeine, taurine, and B-vitamins, which can help combat fatigue and improve alertness, allowing individuals to perform at their best during physical activities or intense workouts. Sports drinks are particularly formulated to provide hydration and replenish electrolytes lost during exercise. They typically contain a mix of carbohydrates and electrolytes like sodium and potassium, which help maintain proper fluid balance and support optimal muscle function. By replenishing essential nutrients, these drinks can enhance endurance, reduce muscle cramps, and improve overall athletic performance. Energy drinks, due to their caffeine content, can provide a temporary boost in mental focus and alertness. Caffeine stimulates the central nervous system, improving cognitive performance, concentration, and reaction time. This can be particularly beneficial during sports activities that require quick decision-making or sustained mental effort.

According to the research report “United States (US) Energy and Sports Drinks Market Overview, 2028,"published by Bonafide Research, The United States (US) Energy and Sports Drinks Market is projected to reach market size of more than 33.07 Billion by 2028. In the United States, the energy and sports drinks market is subject to various government regulations to ensure consumer safety, proper labeling, and accurate marketing. Regulations that govern this market are Food and Drug Administration (FDA) oversees the regulation of energy and sports drinks as part of its responsibility for ensuring the safety and labeling of food and beverages. The FDA sets standards for ingredients, labeling requirements, and manufacturing practices. Also, The FDA maintains a list of substances that are generally recognized as safe (GRAS) for use in food and beverages. Energy and sports drink manufacturers must comply with these regulations and ensure that the ingredients used in their products meet safety standards. Energy and sports drinks must meet specific labeling requirements set by the FDA. These include providing accurate nutrition information, ingredient lists, allergen declarations, and clear indications of any additives or artificial flavors used. The labeling must be truthful and not misleading to consumers. Furthermore, The FDA has specific regulations regarding the caffeine content in energy drinks. Manufacturers are required to disclose the amount of caffeine present in their products on the packaging. The FDA has also issued guidelines stating that a daily intake of up to 400 mg of caffeine from all sources is generally recognized as safe for healthy adults. The Federal Trade Commission (FTC) oversees the advertising and marketing practices of energy and sports drink manufacturers. The FTC ensures that companies do not engage in deceptive or false advertising, and that any claims made about the products are supported by scientific evidence. Some states in the US have implemented age restrictions on the sale of energy drinks. These restrictions aim to limit the consumption of energy drinks by children and adolescents due to potential health concerns associated with high caffeine intake.

Some of the prominent companies in the energy drink market in the United States are Red Bull, Monster Energy, Rockstar Energy, NOS Energy, Bang Energy, 5-hour Energy, Celsius Holdings Inc. Among them, Red Bull is one of the leading and most recognized energy drink brands globally. It offers a range of energy drinks in various sizes and flavors. Monster Energy is another major player in the energy drink market, known for its bold and edgy branding. It offers a wide variety of energy drinks, including original, low-calorie, and flavored options. Also, Rockstar Energy is a popular energy drink brand known for its association with extreme sports and music events. It offers a range of energy drinks in different flavors and formulations. Segmentation in the energy drink market can vary, but generally, it includes the categories such as regular energy drinks which provides a quick energy boost and contain ingredients like caffeine, taurine, B-vitamins, and other stimulating compounds. Also, sugar-free/low-calorie energy drinks offered to health-conscious consumers seek alternatives with fewer calories and reduced sugar content, this segment offers energy drinks that cater to those preferences. Furthermore, performance and sports drinks segment encompasses energy drinks specifically targeted towards athletes and those engaged in physical activities. They often contain electrolytes and carbohydrates to aid in hydration and muscle performance. Moreover, natural and organic energy drinks segment focuses on energy drinks made from natural ingredients, without artificial flavors, colors, or preservatives. Energy shots are concentrated versions of energy drinks and come in small-sized bottles. They are designed for quick consumption and provide a potent energy boost in a compact form. Popular events related to energy drinks that take place in the United States are Red Bull Flugtag, which is a unique event where participants build homemade flying machines and launch them off a platform into a body of water. The event combines creativity, engineering, and a touch of humor, with Red Bull energy drinks often being a prominent sponsor. Another one is Monster Energy AMA Supercross, a high-energy and adrenaline-pumping motocross racing series sponsored by Monster Energy. It features top riders competing in indoor arenas across the United States.

In United States, Gatorade is one of the most recognized and dominant brands in the sports drink market. It offers a wide range of sports drinks tailored for hydration and electrolyte replenishment during athletic activities. Also, Powerade (The Coca-Cola Company) offers a variety of sports drinks targeted at athletes and fitness enthusiasts. It provides hydration and electrolyte replacement to support physical performance. BodyArmor (The Coca-Cola Company) is a sports drink brand that emphasizes hydration and performance. It offers a range of products with natural flavors, electrolytes, and added vitamins for athletes and active individuals. Sqwincher (The Jel Sert Company) is a sports drink brand primarily focused on hydration and electrolyte replenishment in industrial and occupational settings. It caters to workers in physically demanding jobs. Segmentation in the sports drink market may include electrolyte-replenishing sports drinks which designed to provide hydration and replenish electrolytes lost during physical activity. They often contain a mix of carbohydrates and electrolytes like sodium and potassium. Furthermore, natural and organic sports drinks made with natural ingredients, fewer artificial additives, and organic certifications. Protein-based sports drinks are formulated to combine hydration with protein supplementation. These drinks provide both essential nutrients and support muscle recovery after intense workouts. Energy and sports drinks in the US are typically sold through various sales channels gas stations, drugstores, health food stores, gyms and fitness centers, sports nutrition stores, mass merchandisers (Walmart and Target), wholesale clubs (Costco and Sam's Club), food service (restaurants, cafes, and food courts), hospitality (hotels, resorts, and spas) and many more. As the market evolves, energy and sports drink companies continue to innovate, introducing new flavors, formulations, and marketing strategies to meet changing consumer preferences. With ongoing research and consumer demand for healthier options, the industry is expected to continue its growth trajectory while adapting to evolving consumer expectations.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Unites States energy and sports drinks market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Energy drink
• Sports drink

By Energy drink product type
• Non-Alcoholic
• Alcoholic

By Energy drink type
• Non-Organic
• Organic

By Sports drink product type
• Isotonic
• Hypotonic
• Hypertonic

By Sports drink packaging type
• Bottels
• Cans

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to energy and sports drinks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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