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南米のエネルギー・スポーツドリンク市場の展望、2028年


South America Energy & Sports Drink Market Outlook, 2028

エナジードリンクやスポーツドリンクは現在、南米地域では特にアスリートや激しい運動をする人の間で一般的となっている。南米のエナジー・ドリンクとスポーツ・ドリンク産業の成長に影響を与える主な要因は、健... もっと見る

　

　

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Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年5月31日 US$2,950
シングルユーザライセンス
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サマリー

エナジードリンクやスポーツドリンクは現在、南米地域では特にアスリートや激しい運動をする人の間で一般的となっている。南米のエナジー・ドリンクとスポーツ・ドリンク産業の成長に影響を与える主な要因は、健康意識の高まりとミレニアル世代からの需要の増加による、さまざまな機能性飲料への需要の高まりである。南米には豊かな文化遺産があり、アルゼンチンのマテ、パラグアイのテレレ、ブラジルのガラナベースの飲料など、伝統的な飲料が強い存在感を示している。こうした伝統的飲料は、消費者の嗜好や消費習慣の点で、エネルギー飲料やスポーツ飲料と競合することが多い。ガラナはアマゾンの熱帯雨林に自生する果実で、ブラジルでは伝統的な飲料によく使われている。天然のカフェインを含むことで知られ、エネルギーを供給し、スタミナを高めると信じられている。ガラナベースの飲料は、この地域の文化遺産と先住民の伝統を反映し、爽やかで活力を与える飲料として飲まれている。南米のエネルギー・スポーツドリンク市場は、都市化の進展、可処分所得の増加、健康とウェルネス重視の高まりといった要因に牽引され、今後も成長が見込まれる。メーカー各社は、市場の潜在力を活用するため、製品のイノベーション、消費者の特定需要への対応、流通網の拡大に注力するとみられる。健康志向の高まりを受けて、南米ではナチュラル・オーガニック・エナジードリンクが台頭している。これらの飲料は、植物エキス、果汁、有機甘味料などの天然成分を配合し、よりクリーンで持続可能なエネルギー補給を提供している。

Bonafide Research社の調査レポート「南米のエネルギー＆スポーツドリンク市場展望、2028年」によると、同市場は2023年から28年にかけて20億9000万米ドルの市場規模を拡大すると予測されている。南米では、スポーツやフィットネス活動への関心が高まっている。スポーツやジムでのトレーニング、屋外でのレクリエーション活動に参加する人が増えている。このような身体活動への参加の増加は、パフォーマンスを向上させる飲料とみなされるエナジードリンクやスポーツドリンクの需要を促進している。南米は世界的なフィットネス・トレンドの影響を受けており、消費者は世界の他の地域で流行している習慣や製品を取り入れることが多い。フィットネス産業の成長、スポーツイベントの増加、身体的健康への関心の高まりは、エナジードリンクやスポーツドリンクの需要に貢献している。また、エナジードリンクやスポーツドリンクの会社は、スポーツイベントやチーム、アスリートのスポンサーになることが多い。このようなスポンサーシップは、ブランドの認知度を高め、活動的で健康的なライフスタイルと製品との関連付けを行い、スポーツやフィットネスに熱心な消費者を取り込むのに役立っている。南米地域におけるエナジードリンクとスポーツドリンクを含む製品タイプ別では、エナジードリンクが最大の市場シェアを占めている。南米は、忙しいライフスタイルとペースの速い文化を持つ地域である。エナジードリンクは、瞬時にエネルギーを補給し、覚醒を促すことで知られている。これらの飲料に含まれるカフェインやその他の刺激成分は、疲労と闘い、集中力を高め、生産性を向上させるのに役立ち、手っ取り早い気分転換を求める個人にとって魅力的である。南米におけるエナジードリンクの人気には、仲間の影響や社会的傾向も一役買っている。他の人がエナジードリンクを飲んでいるのを見ると、社会的規範や影響力が生まれ、自分も飲んでみたくなる。さらに、特定の社会集団に溶け込みたい、流行の一部になりたいという欲求も、エナジードリンクの高い市場シェアに貢献している。

報告書によると、南米市場はブラジル、アルゼンチン、コロンビアの3カ国に区分される。なかでもブラジルは、2022年には市場を支配することになるだろう。ブラジル人は一般的に、活動的なライフスタイルを送り、フィットネスに関心が高いことで知られている。国民の間では、フィットネス活動、ジムでのトレーニング、アウトドア・スポーツへの関心が高まっている。エナジードリンクやスポーツドリンクは、水分補給、エネルギー補給、身体能力向上のための補助食品として認識されており、ブラジルの消費者のフィットネス重視のマインドセットと一致している。ブラジルは熱帯気候に属し、特にアマゾンや沿岸地域は年間を通じて気温が高い。高温多湿の気候は、水分補給とエネルギー補給の必要性を生み出し、エナジードリンクやスポーツドリンクを暑さ対策とエネルギー補給のための人気商品にしている。エナジードリンクとスポーツドリンクを含むエナジードリンクの種類から見ると、南米ではエナジードリンクの市場シェアが最も高い。スポーツやフィットネス活動に積極的に取り組む人口が多い南米には、活気あるスポーツ文化がある。エナジードリンクは、運動能力、持久力、回復力に頻繁に関連している。エナジードリンクは、アスリートやフィットネス愛好家が運動やコンテスト中の身体能力を向上させるために使用するサプリメントである。ストロベリー、ラズベリー、ミックスベリーなどのベリー系フレーバーも人気がある。これらのフレーバーは、ほのかな甘みとはじけるようなフルーティーなおいしさを提供し、エナジードリンクに心地よい味わいを加える。さらに、南米の熱帯気候と活気ある文化が、エナジードリンク市場でトロピカル・フレーバーをヒットさせている。パイナップル、マンゴー、パッションフルーツ、グアバなどのフレーバーは、この地域のライフスタイルや嗜好に合ったトロピカルなひねりを効かせている。

この地域のエナジードリンクの種類（アルコール飲料とノンアルコール飲料）をみると、ノンアルコール飲料が市場をリードしている。多くの南米諸国では、社交はしばしば飲食を中心に展開される。ノンアルコール飲料は、子どもや酒を飲まない人、禁酒を好む人など、アルコールを摂取しない人々にとって包括的な選択肢となる。ノンアルコール飲料は、社交の場、パーティー、イベントなどで一般的に提供されるため、人気が高く、市場をリードしている。南米では、エナジードリンクの種類（非オーガニックタイプとオーガニックタイプ）に基づき、非オーガニックセグメントが市場をリードしている。将来的には、オーガニック・セグメントが市場をリードするだろう。非オーガニックのエナジードリンクやスポーツドリンクは、オーガニックのものと比べて低価格であることが多い。南米には所得水準が異なる多様な人口がおり、消費者の選択において手頃な価格が重要な役割を果たしている。非オーガニックの選択肢は、価格競争力があるため、より幅広い消費者が入手しやすく、市場での人気を高めている。南米では、オーガニックのエナジー・ドリンクやスポーツ・ドリンクの入手可能性は、非オーガニックの選択肢に比べて比較的限られているかもしれない。オーガニック製品は多くの場合、特定の認証、オーガニック原料の調達、厳格な基準の遵守を必要とするため、メーカーにとっては課題となりうる。有機飲料の選択肢が限られていることが、同市場における非有機飲料の優位性の一因となっている可能性がある。

スポーツ飲料の種類（アイソトニック、ハイポトニック、ハイパートニック）に基づくと、南米地域ではアイソトニックが最大の市場シェアを占めている。アイソトニック飲料は、特に運動中に失われる水分と電解質を補うために設計されたスポーツ飲料である。南米の多くの地域では温暖な気候が続くため、運動やスポーツをする人は十分な水分を摂取する必要がある。アイソトニック飲料には、水分、炭水化物、電解質がバランスよく含まれており、水分補給と最高のパフォーマンスを維持するのに理想的である。運動中の水分補給の利点について消費者を啓蒙する取り組みが、アイソトニック・スポーツドリンクの人気に貢献している。アスリートやフィットネスの専門家による啓発キャンペーンや推薦によって、アイソトニック飲料が水分補給、電解質補給、パフォーマンスの最適化において果たす役割に対する消費者の理解が高まっている。ボトルと缶を含むスポーツ用パッケージの種類を見ると、ボトルの市場シェアが最も高い。ボトル包装は消費者に利便性を提供し、外出先でも簡単にスポーツドリンクを携帯して摂取できる。ボトルは持ち運びが可能で、簡単に再密封できるため、スポーツやフィットネス活動に従事する活動的な人々に適している。利便性の高さが、南米市場でのボトル包装の人気につながっている。

南米のエネルギー・スポーツドリンク市場には、いくつかの機会と制約がある。企業は、コンプライアンスを確保するために、ラベル表示、成分、健康強調表示、製品の安全性に関するこれらの規制をうまく利用しなければならない。南米のエネルギー・スポーツドリンク市場は競争が激しく、国内外のプレーヤーが市場シェアを争っている。市場に参入する企業は、独自の価値提案、ブランディング、製品イノベーションを通じて差別化を図り、競合他社に差をつける必要がある。南米における健康とフィットネスに対する認識と関心の高まりのような好機 消費者はアクティブなライフスタイルをサポートする製品を求めており、エナジードリンクやスポーツドリンクメーカーがこの需要に応える機会を生み出している。南米には、さまざまな嗜好を持つ多様な人口がいる。この多様性が、風味の嗜好や栄養要求など、さまざまな消費者層に対応するさまざまなエネルギー・スポーツドリンク製品を開発する機会を提供している。南米のエネルギー・スポーツドリンク分野で注目すべき新興企業 これらの新興企業は、革新的なアプローチで評価を得ており、市場での可能性を示している。Suco de Frutasはブラジルの新興企業で、天然のフルーツジュースとスムージーを主力としている。エナジードリンクやスポーツドリンクだけのブランドではないが、アクティブなライフスタイルをサポートする自然で栄養価の高い飲料を求める健康志向の消費者に応える製品を提供している。Geracao 80はブラジルの新興企業で、ユニークな配合と風味のスポーツドリンクを提供している。天然素材を重視し、アスリートや活動的な人々に水分補給とパフォーマンス向上を提供することを目指している。

本レポートでの考察

- 地域南米
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面

- 南米のエネルギー＆スポーツドリンク市場、その価値とセグメント別予測
- 進行中のトレンドと開発
- 注目企業
- 戦略的推奨

レポート対象国

- ブラジル
- アルゼンチン
- コロンビア
製品タイプ別
- エナジードリンク
- スポーツドリンク

流通チャネル別

- スーパーマーケット／ハイパーマーケット
- コンビニエンスストア
- オン・トレード
- オンライン

エナジードリンク製品タイプ別

- ノンアルコール
- アルコール
エナジードリンクのタイプ別
- 非オーガニック/従来型
- オーガニック

スポーツドリンクタイプ別

- アイソトニック
- ハイポトニック
- ハイパートニック

スポーツドリンク包装タイプ別

- ボトル
- 缶

レポートのアプローチ

本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を理解し、市場に存在する企業をリストアップするために、二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要なプレーヤーと電話インタビューを行い、市場のディーラーや販売業者と取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者

本レポートは、業界コンサルタント、メーカー、サプライヤー、スマート照明業界関連団体・組織、政府機関、その他関係者が市場中心の戦略を立てる際に役立ちます。また、マーケティングやプレゼンテーションだけでなく、業界に関する競合知識を高めることもできます。



***注：ご注文確認後、レポートのお届けまで48時間（2営業日）かかります。

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目次

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Energy and Sport Drink Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Products Types
5.5. Market Size and Forecast, By Packaging
5.6. Market Size and Forecast, By Energy and Sport drink Product types
5.7. Market Size and Forecast, By Distribution Channel
5.8. Market Size and Forecast, By Energy Drink Types
5.9. Market Size and Forecast, By Sport Drink Products types
6. South America Energy and Sport Drink Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Products Types
6.4. Market Size and Forecast, By Packaging
6.5. Market Size and Forecast, By Energy and Sport drink Product types
6.6. Market Size and Forecast, By Distribution Channel
6.7. Market Size and Forecast By Energy Drink Types
6.8. Market Size and Forecast By Sport Drink Products types
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Brazil Energy and Sport Drink Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Products Types
7.8.3. Market Size and Forecast By Packaging
7.8.4. Market Size and Forecast By Energy and Sport drink Product types
7.8.5. Market Size and Forecast By Distribution Channel
7.8.6. Market Size and Forecast By Energy Drink Types
7.8.7. Market Size and Forecast By Sport Drink Products types
7.9. Argentina Energy and Sport Drink Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Products Types
7.9.3. Market Size and Forecast By Packaging
7.9.4. Market Size and Forecast By Energy and Sport drink Product types
7.9.5. Market Size and Forecast By Energy Drink Types
7.9.6. Market Size and Forecast By Sport Drink Products types
7.9.7. Market Size and Forecast By Distribution Channel
7.10. Columbia Energy and Sport Drink Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Products Types
7.10.3. Market Size and Forecast By Packaging
7.10.4. Market Size and Forecast By Energy and Sport drink Product types
7.10.5. Market Size and Forecast By Distribution Channel
7.10.6. Market Size and Forecast By Energy Drink Types
7.10.7. Market Size and Forecast By Sport Drink Products types
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Nestle S.A
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. The Coca-Cola Company
8.6.3. PepsiCo, Inc
8.6.4. Red Bull GMBH
8.6.5. The Kraft Heinz Company
8.6.6. Molson Coors Beverages Company
8.6.7. GNC Holdings, LLC
8.6.8. Ajegroup
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figure
Figure 1: Global Energy and Sport Drink Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Energy and Sport Drink Market Share By Region (2022)
Figure 6: South Korea Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: South America Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: South America Energy and Sport Drink Market Share By Country (2022)
Figure 9: Brazil Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Argentina Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Columbia Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Competitive Dashboard of top 5 players, 2022
Figure 13: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market


List of Table
Table 1: Global Energy and Sport Drink Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Energy and Sport Drink Market Size and Forecast, By Products Types (2017 to 2028F) (In USD Billion)
Table 6: Global Energy and Sport Drink Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 7: Global Energy and Sport Drink Market Size and Forecast, By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 8: Global Energy and Sport Drink Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9:Global Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 10:Global Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 11: South America Energy and Sport Drink Market Size and Forecast, By Products Types (2017 to 2028F) (In USD Billion)
Table 12: South America Energy and Sport Drink Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 13: South America Energy and Sport Drink Market Size and Forecast, By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 14: South America Energy and Sport Drink Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15:South America Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 16: South America Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 17: Influencing Factors for Global Energy and Sport Drink Market, 2022
Table 18: Brazil Energy and Sport Drink Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 19: Brazil Energy and Sport Drink Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20: Brazil Energy and Sport Drink Market Size and Forecast By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 21: Brazil Energy and Sport Drink Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22:Brazil Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 23: Brazil Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 24: Argentina Energy and Sport Drink Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 25: Argentina Energy and Sport Drink Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 26: Argentina Energy and Sport Drink Market Size and Forecast By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 27: Argentina Energy and Sport Drink Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 28:Argentina Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 29: Argentina Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 30: Colombia Energy and Sport Drink Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 31: Colombia Energy and Sport Drink Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 32: Colombia Energy and Sport Drink Market Size and Forecast By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 33: Colombia Energy and Sport Drink Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 34:Colombia Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 35: Colombia Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)

　

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Summary

Energy and sports drinks are now common in the South American region, particularly among athletes and anyone who engages in intense exercise. The primary factor influencing growth in the South American energy and sports drink industries is rising demand for different functional beverages due to increasing health awareness and growing demand from millennials. South America has a rich cultural heritage, and traditional beverages such as mate in Argentina, terere in Paraguay, and guarana-based drinks in Brazil have a strong presence. These traditional drinks often compete with energy and sports drinks in terms of consumer preferences and consumption habits. Guarana is a fruit native to the Amazon rainforest and is commonly used in traditional beverages in Brazil. It is known for its natural caffeine content and is believed to provide energy and boost stamina. Guarana-based drinks are consumed as a refreshing and invigorating beverage, reflecting the cultural heritage and indigenous traditions of the region. The energy and sports drink market in South America is expected to continue growing, driven by factors such as increasing urbanisation, rising disposable incomes, and a growing emphasis on health and wellness. Manufacturers are likely to focus on product innovation, catering to specific consumer demands, and expanding distribution networks to capitalise on the market's potential. With the growing demand for healthier options, there has been an emergence of natural and organic energy drinks in South America. These beverages are formulated with natural ingredients, including plant extracts, fruit juices, and organic sweeteners, offering a cleaner and more sustainable energy boost.

According to the research report "South America Energy & Sport Drink Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 2.09 Billion in market size from 2023–28. Interest in sports and fitness activities has been on the rise in South America. More people are participating in sports, gym workouts, and outdoor recreational activities. This increased engagement in physical activities fuels the demand for energy and sports drinks, which are seen as performance-enhancing beverages. South America is influenced by global fitness trends, and consumers often adopt practises and products that are popular in other parts of the world. The growth of the fitness industry, the rise of sports events, and the increased focus on physical well-being contribute to the demand for energy and sports drinks. As well, energy and sports drink companies often sponsor sports events, teams, and athletes. This sponsorship helps to increase brand visibility, create product associations with active and healthy lifestyles, and engage with consumers who are passionate about sports and fitness. Based on the product types, which include energy and sports drinks in the South America region, Energy drinks account for the largest market share. South America is a region with busy lifestyles and a fast-paced culture. Energy drinks are known for their ability to provide an instant energy boost and promote alertness. The caffeine and other stimulating ingredients in these beverages help combat fatigue, improve focus, and increase productivity, making them appealing to individuals seeking a quick pick-me-up. Peer influence and social trends also play a role in the popularity of energy drinks in South America. When individuals see others consuming energy drinks, it creates a social norm and influence that encourages them to try these beverages themselves. Additionally, the desire to fit into a particular social group or be part of a trend contributes to the high market share of energy drinks.

Based on the report, the South American market is segmented into three countries, including Brazil, Argentina, and Colombia. Among them, Brazil will dominate the market in 2022. Brazilians, in general, are known for leading active lifestyles and being fitness-conscious. There is a growing interest in fitness activities, gym workouts, and outdoor sports among the population. Energy and sports drinks are perceived as aids for hydration, energy replenishment, and enhancing physical performance, aligning with the fitness-focused mind set of Brazilian consumers. Brazil has a tropical climate with warm temperatures throughout the year, especially in regions like the Amazon and the coastal areas. The hot and humid climate creates a need for hydration and energy replenishment, making energy and sports drinks a popular choice to combat heat and provide an energy boost. Based on the types of energy drinks, which include energy and sports drinks, in South America, energy drinks have the highest market share in this region. With a huge population actively engaged in sports and fitness activities, South America has a vibrant sports culture. Energy drinks are frequently linked to athletic ability, endurance, and recuperation. Energy drinks are a supplement used by athletes and fitness enthusiasts to improve their physical performance during exercises or contests. There are several flavours that are leading the South American energy drink market, like Berry flavours such as strawberry, raspberry, and mixed berry are also popular choices. These flavours provide a hint of sweetness and a burst of fruity goodness, adding a pleasant taste to energy drinks. Furthermore, South America's tropical climate and vibrant culture make tropical flavours a hit in the energy drink market. Flavours like pineapple, mango, passion fruit, and guava offer a tropical twist that aligns with the region's lifestyle and preferences.

Based on the types of energy drinks—alcoholic and non-alcoholic—in this region, the non-alcoholic drink is leading the market. In many South American countries, socialising often revolves around food and drink. Non-alcoholic beverages provide an inclusive option for individuals who do not consume alcohol, including children, non-drinkers, and those who prefer to abstain. Non-alcoholic drinks are commonly served at social gatherings, parties, and events, contributing to their popularity and leading market position. Based on the types of energy drinks, which include the non-organic and organic types in South America, the non-organic segment is leading the market. In the future, the organic segment will lead the market. Non-organic energy and sports drinks often have a lower price point compared to their organic counterparts. South America has a diverse population with varying income levels, and affordability plays a significant role in consumer choices. Non-organic options are more accessible to a wider range of consumers due to their competitive pricing, making them more popular in the market. The availability of organic energy and sports drinks in South America may be relatively limited compared to non-organic options. Organic products often require specific certifications, the sourcing of organic ingredients, and adherence to stringent standards, which can present challenges for manufacturers. The limited availability of organic options can contribute to the dominance of non-organic drinks in the market.

Based on the types of sport drink products, which include isotonic, hypotonic, and hypertonic, in the South America region, the isotonic has the largest market share due to Sports beverages that are isotonic are especially designed to replace fluids and electrolytes lost during physical exercise. Many areas of South America experience warm weather, making it necessary for people who exercise and play sports to drink enough water. Drinks that are isotonic include a balanced amount of water, carbs, and electrolytes, which makes them ideal for rehydrating and preserving peak performance. Efforts to educate consumers about the benefits of hydration during physical activity have contributed to the popularity of isotonic sports drinks. Awareness campaigns and endorsements by athletes and fitness professionals have increased consumer understanding of the role isotonic drinks play in hydration, electrolyte replenishment, and performance optimisation. Based on the sport packaging types, which include bottles and cans, bottles have the highest market share. Bottle packaging provides convenience to consumers, allowing them to easily carry and consume sport drinks on the go. Bottles are portable and can be easily resealed; making them suitable for active individuals engaged in sports and fitness activities. The convenience factor has contributed to the popularity of bottle packaging in the South American market.

There are several opportunities and constraints for the energy and sports drink market, like The energy and sports drink market in South America is subject to various regulatory requirements and standards. Companies must navigate these regulations related to labelling, ingredients, health claims, and product safety to ensure compliance. The market for energy and sports drinks in South America is competitive, with both local and international players vying for market share. Companies entering the market will need to differentiate themselves through unique value propositions, branding, and product innovation to stand out from the competition. Opportunities like the increasing awareness and interest in health and fitness in South America Consumers are seeking products that support their active lifestyles, creating opportunities for energy and sports drink companies to cater to this demand. South America has a diverse population with varying tastes and preferences. This diversity offers opportunities to develop a range of energy and sports drink products that cater to different consumer segments, including flavour preferences and nutritional requirements. Notable start-ups in the energy and sports drink space in South America These start-ups have gained recognition for their innovative approaches and have shown potential in the market. Suco de Frutas is a Brazilian start-up that focuses on natural fruit juices and smoothies. While not solely energy or sports drink brand, they offer products that cater to health-conscious consumers looking for natural and nutritious beverages to support their active lifestyles. Geracao 80 is a Brazilian start-up that offers sports drinks with unique formulations and flavours. They emphasise natural ingredients and aim to provide hydration and performance enhancement for athletes and active individuals.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Energy & Sport Drink market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia
By Product types
• Energy Drink
• Sport Drink

By Distribution channel

• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

By Energy Drink Product Type

• Non-Alcoholic
• Alcoholic
By Energy Drink Types
• Non-Organic/ Conventional
• Organic

By Sport Drink Products types

• Isotonic
• Hypotonic
• Hypertonic

By Sport Drink Packaging Type

• Bottle
• Cans

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.



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Table of Contents

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Energy and Sport Drink Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Products Types
5.5. Market Size and Forecast, By Packaging
5.6. Market Size and Forecast, By Energy and Sport drink Product types
5.7. Market Size and Forecast, By Distribution Channel
5.8. Market Size and Forecast, By Energy Drink Types
5.9. Market Size and Forecast, By Sport Drink Products types
6. South America Energy and Sport Drink Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Products Types
6.4. Market Size and Forecast, By Packaging
6.5. Market Size and Forecast, By Energy and Sport drink Product types
6.6. Market Size and Forecast, By Distribution Channel
6.7. Market Size and Forecast By Energy Drink Types
6.8. Market Size and Forecast By Sport Drink Products types
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Brazil Energy and Sport Drink Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Products Types
7.8.3. Market Size and Forecast By Packaging
7.8.4. Market Size and Forecast By Energy and Sport drink Product types
7.8.5. Market Size and Forecast By Distribution Channel
7.8.6. Market Size and Forecast By Energy Drink Types
7.8.7. Market Size and Forecast By Sport Drink Products types
7.9. Argentina Energy and Sport Drink Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Products Types
7.9.3. Market Size and Forecast By Packaging
7.9.4. Market Size and Forecast By Energy and Sport drink Product types
7.9.5. Market Size and Forecast By Energy Drink Types
7.9.6. Market Size and Forecast By Sport Drink Products types
7.9.7. Market Size and Forecast By Distribution Channel
7.10. Columbia Energy and Sport Drink Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Products Types
7.10.3. Market Size and Forecast By Packaging
7.10.4. Market Size and Forecast By Energy and Sport drink Product types
7.10.5. Market Size and Forecast By Distribution Channel
7.10.6. Market Size and Forecast By Energy Drink Types
7.10.7. Market Size and Forecast By Sport Drink Products types
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Nestle S.A
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. The Coca-Cola Company
8.6.3. PepsiCo, Inc
8.6.4. Red Bull GMBH
8.6.5. The Kraft Heinz Company
8.6.6. Molson Coors Beverages Company
8.6.7. GNC Holdings, LLC
8.6.8. Ajegroup
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figure
Figure 1: Global Energy and Sport Drink Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Energy and Sport Drink Market Share By Region (2022)
Figure 6: South Korea Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: South America Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: South America Energy and Sport Drink Market Share By Country (2022)
Figure 9: Brazil Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Argentina Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Columbia Energy and Sport Drink Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Competitive Dashboard of top 5 players, 2022
Figure 13: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market


List of Table
Table 1: Global Energy and Sport Drink Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Energy and Sport Drink Market Size and Forecast, By Products Types (2017 to 2028F) (In USD Billion)
Table 6: Global Energy and Sport Drink Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 7: Global Energy and Sport Drink Market Size and Forecast, By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 8: Global Energy and Sport Drink Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9:Global Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 10:Global Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 11: South America Energy and Sport Drink Market Size and Forecast, By Products Types (2017 to 2028F) (In USD Billion)
Table 12: South America Energy and Sport Drink Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 13: South America Energy and Sport Drink Market Size and Forecast, By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 14: South America Energy and Sport Drink Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15:South America Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 16: South America Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 17: Influencing Factors for Global Energy and Sport Drink Market, 2022
Table 18: Brazil Energy and Sport Drink Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 19: Brazil Energy and Sport Drink Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20: Brazil Energy and Sport Drink Market Size and Forecast By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 21: Brazil Energy and Sport Drink Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22:Brazil Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 23: Brazil Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 24: Argentina Energy and Sport Drink Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 25: Argentina Energy and Sport Drink Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 26: Argentina Energy and Sport Drink Market Size and Forecast By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 27: Argentina Energy and Sport Drink Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 28:Argentina Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 29: Argentina Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)
Table 30: Colombia Energy and Sport Drink Market Size and Forecast By Products Types (2017 to 2028F) (In USD Billion)
Table 31: Colombia Energy and Sport Drink Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 32: Colombia Energy and Sport Drink Market Size and Forecast By Energy and Sport Drink Types (2017 to 2028F) (In USD Billion)
Table 33: Colombia Energy and Sport Drink Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 34:Colombia Energy and Sport Drink Market Size and Forecast, by Energy drink types (2017 to 2028F) (In USD Billion)
Table 35: Colombia Energy and Sport Drink Market Size and Forecast, by Sport Drink types (2017 to 2028F) (In USD Billion)

　

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