Summary

Bottled water consumption in South America is driven by factors such as population growth, urbanization, and increasing health consciousness among consumers. The convenience and portability of bottled water make it a popular choice for on-the-go hydration. In some countries within South America, bottled water consumption has surpassed that of carbonated soft drinks. This shift can be attributed to increasing health consciousness and a preference for healthier beverage options among consumers. Despite the abundance of water resources in South America, some regions within the continent face water scarcity challenges. This has led to an increased reliance on bottled water as a reliable source of safe drinking water, particularly in areas with limited access to clean tap water. The South American bottled water market presents opportunities for market expansion, particularly in emerging economies with growing populations and increasing disposable incomes. These countries offer untapped potential for both local and international brands to enter and establish their presence in the market. Consumption patterns and preferences for bottled water can vary across different countries in South America. Brazil, Argentina, and Chile are some of the leading markets in the region with relatively high consumption rates. The commercial production and distribution of bottled water in South America began in the mid-20th century. The initial focus was primarily on natural mineral water sourced from springs and wells known for their purity and health benefits. Over the years, the bottled water market expanded across South America, driven by factors such as population growth, urbanisation, and increasing health consciousness. Bottled water has become a popular choice for hydration and a convenient alternative to tap water.

According to the research report, "South America Bottle Water Market Outlook, 2028," published by Bonafide Research, the South America Bottle Water market is anticipated to add over USD 9.53 Billion in market size from 2023 to 2028. Developing mindfulness about the significance of hydration and maintaining a solid way of life has prompted an expanded interest in filtered water. In South America, consumers are becoming more health-conscious and prefer bottled water over tap water or sugary beverages as a healthier option. Filtered water offers comfort and transportability, making pursuing it a well-known decision for fast hydration. Consumers in South America frequently select bottled water as a convenient and readily available source of safe drinking water due to their fast-paced lifestyles and growing urbanisation. Based on the product types, there are still water, sparkling water, functional water, and enhanced water. In South America, still water is the leading bottle water market. Still water is often perceived as a healthier and more natural option for hydration. Consumers in South America value the purity and cleanliness of still water, considering it a reliable source of safe drinking water. South American consumers have shown a strong preference for still water over other types, such as sparkling water or flavoured water. This preference may be driven by cultural factors, taste preferences, and the perception that still water is a more neutral and versatile choice. In the future, functional water bottles are expected to grow at the highest CAGR rate. The demand for functional bottled water is increasing as consumers look for convenient ways to incorporate health-boosting ingredients into their daily routines. Functional bottled water offers a convenient and accessible option for consumers to meet their specific health needs. Companies in the bottled water industry are introducing a variety of functional water products with different health-enhancing properties. This includes enhanced hydration, energy-boosting, immune support, cognitive benefits, and more. The diverse range of functional water offerings caters to different consumer preferences and health concerns.

There are several start-ups producing bottled water in South America. Agua de Pau is a Brazilian start-up that focuses on sustainable and eco-friendly bottled water. They source their water from a natural spring and use 100% biodegradable and compostable packaging made from renewable sources. Natu is an Argentine start-up that offers a range of natural mineral and flavoured waters. Their products are sourced from protected underground springs and are marketed as a healthier alternative to sugary beverages. Chasqui Springs is a Peruvian start-up that specialises in high-altitude bottled water. They source their water from the Andes Mountains and market it as premium, mineral-rich, and naturally alkaline water. Agua Inmaculada is a Colombian start-up that focuses on producing premium bottled water. They use a multi-stage purification process to ensure the highest quality and purity of their water. The South American Association for the Bottled Water Industry includes The Brazilian Association of Bottled Water (ABINAM) represents the bottled water industry in Brazil. It works to promote the sustainable development of the sector and represents the interests of its members in regulatory and legislative matters. The Argentine Bottled Water Association (ADA) is the national association representing the bottled water industry in Argentina. It focuses on promoting the quality, safety, and responsible production of bottled water in the country. The Chilean Association of Bottled Water (ACHIBA) represents the bottled water industry in Chile. It works to promote the industry's interests, ensure product safety and quality, and engage in dialogue with relevant stakeholders. The Peruvian Association of Bottled Water (APAR) represents the bottled water industry in Peru. It aims to promote sustainable and responsible practises within the industry and supports the development and growth of its members.

Based on the distribution channel, which includes on-trade and off-trade, in South America, the off-trade segment is leading the market. Off-trade channels provide widespread availability of bottled water products to consumers. Supermarkets and hypermarkets have extensive distribution networks with multiple locations across cities and towns, making it convenient for consumers to purchase bottled water. Off-trade channels offer convenience to consumers, as they can easily find and purchase bottled water while shopping for other grocery items. These channels provide a one-stop shopping experience where consumers can fulfil their hydration needs along with their other shopping requirements. Based on the report, the South American market is segmented into three countries, including Brazil, Argentina, and Colombia. Among them, Brazil will dominate the market in 2022. Brazil has experienced steady economic growth over the years, which has led to an increase in disposable income and consumer purchasing power. As a result, there is greater affordability and demand for bottled water products. Brazil has a diverse climate, with regions that experience high temperatures and humidity. This creates a greater need for hydration and increases the demand for bottled water, especially during hot seasons or in areas with limited access to clean water sources. There are certain government initiatives regarding the bottle water industry. Governments may work to establish and enforce quality and safety standards for bottled water products. This includes setting regulatory frameworks and conducting inspections to ensure compliance with these standards, promoting consumer trust and confidence in the industry. Governments may provide support for research and innovation in the bottled water industry. This can include funding programmes, grants, and incentives to promote technological advancements, product development, and sustainable practises within the industry.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Bottled Water market with its value and forecast along with its segments
• Country-wise Bottled Water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Products Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel

• Off-Trade
• On-Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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