Summary

The energy and sports beverages in Mexico are consumed by individuals looking to boost their energy levels, enhance athletic performance, or simply quench their thirst during physical activities. The market is characterized by a wide range of brands and flavors, offering consumers various options to choose from. Mexican consumers are increasingly adopting healthier lifestyles, including regular exercise and fitness activities. As a result, there is a growing demand for energy and sports drinks that provide hydration, electrolyte replenishment, and energy boost during workouts. Consumers also prefer products that are low in sugar, contain natural ingredients, and offer functional benefits, such as improved endurance or muscle recovery.

According to the research report "Mexico Energy and Sports Drinks Market Overview, 2028," published by Bonafide Research, The Mexico Energy and Sports Drinks Market is expected to add more than 668 Million by 2028. Events that typically take place in the energy and sports drink market in Mexico are Expo Energía México, an annual trade show and exhibition focused on the energy industry, including renewable energy, energy efficiency, and related products and services. The event brings together industry professionals, manufacturers, suppliers, and consumers. Various fitness and sports expos take place throughout Mexico, showcasing the latest trends, products, and services in the sports and wellness industry. These expos often feature sports drink manufacturers and provide opportunities to learn about new energy and sports drink products. Also, Mexico hosts numerous marathons, running events, and sporting competitions throughout the year. Many of these events have sponsorships or partnerships with energy and sports drink brands, allowing them to showcase their products and provide hydration support to participants. Industry-specific trade shows and conferences related to the energy and beverage sectors are organized in Mexico. These events offer opportunities for networking, sharing knowledge, and exploring new products and technologies in the energy and beverage markets.

The leading companies in the energy drink market in Mexico are Red Bull, a globally recognized energy drink brand and is one of the leaders in the market. Monster Energy is another major player in the energy drink market and has a strong presence in Mexico. They offer a variety of energy drinks in different flavors and formulations. Also, Burn is an energy drink brand that is part of The Coca-Cola Company. They have a significant market share in Mexico and offer a range of energy drinks catering to different tastes and preferences. In addition, Vive 100 is a popular energy drink brand in Mexico known for its stimulating effects. They have gained a significant share of the market and offer various flavors and formulations. Speed Energy is a Mexican energy drink brand that has gained popularity in the market. They offer a range of energy drinks targeted towards consumers seeking an energy boost. Whereas, Some well-known companies in the sports drink industry that have a presence in Mexico are Gatorade, a popular sports drink brand worldwide and has a significant presence in Mexico. They offer a range of sports drinks targeted towards athletes and individuals engaged in physical activities. Powerade (The Coca-Cola Company) is another major player in the sports drink market and is produced by The Coca-Cola Company. They offer a variety of flavors and formulations to cater to different consumer needs. Also, VitaminWater (The Coca-Cola Company) that offers beverages fortified with vitamins and electrolytes. Some of their products are marketed towards active individuals and athletes. In addition, Isostar is a well-known sports nutrition brand that produces a range of products, including sports drinks, energy gels, and protein bars. They have a presence in Mexico and are popular among athletes and fitness enthusiasts. Although primarily known for its energy drinks, Red Bull also offers a line of sports drinks designed to enhance physical performance and provide hydration during exercise. Red Bull products are widely available in Mexico.

In Mexico, the regulation of energy and sports drinks falls under the broader category of food and beverage regulations overseen by the Mexican Agency for Food Safety and Quality (SENASICA). Energy and sports drink manufacturers are typically required to adhere to specific labeling and packaging regulations. This includes providing accurate and comprehensive ingredient lists, nutritional information, and any necessary warnings or precautions. Regulations often govern the health claims that aims to prevent false or misleading advertising and ensure that any claims are supported by scientific evidence. The use of certain ingredients or additives may be regulated in Mexico. For instance, there may be restrictions or guidelines on the use of artificial sweeteners, caffeine, or other stimulants in energy drinks. The manufacturers are generally required to meet certain quality and safety standards to ensure consumer protection. This may include adherence to Good Manufacturing Practices (GMP) and compliance with relevant sanitary and hygiene regulations. If energy and sports drinks are imported into Mexico, there are additional regulations and requirements related to importation, distribution, and labeling for foreign products. Energy and sports drinks are widely available in Mexico through various distribution channels. These include supermarkets, convenience stores, gyms and fitness centers, sports events, online platforms, and specialized health and nutrition stores. The accessibility of these beverages contributes to their popularity and widespread consumption. Despite the growing market, the energy and sports drink industry in Mexico faces challenges. Concerns about the high sugar content and potential health risks associated with these beverages have led to increased scrutiny and calls for healthier alternatives. Manufacturers are responding by introducing low-sugar and natural ingredient options to cater to health-conscious consumers. Additionally, the market presents opportunities for innovation and product differentiation through unique flavors, functional ingredients, and targeted marketing strategies.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico energy and sports drinks market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Energy drink
• Sports drink

By Energy drink product type
• Non-Alcoholic
• Alcoholic

By Energy drink type
• Non-Organic
• Organic

By Sports drink product type
• Isotonic
• Hypotonic
• Hypertonic

By Sports drink packaging type
• Bottels
• Cans

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to energy and sports drinks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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