Summary

Indian consumers are increasingly seeking functional beverages that offer additional health benefits. This has resulted in the development of energy and sports drinks that are fortified with vitamins, minerals, antioxidants, and natural ingredients to cater to the evolving consumer preferences. Consumers in India are showing a preference for natural and organic products across various food and beverage categories. In response, some energy and sports drink brands have started incorporating natural and organic ingredients, reducing artificial additives, and offering healthier options to meet consumer demands. The Indian Energy and Sports Drink Market primarily targets the following consumer segments like, Athletes and Sports Enthusiasts, Fitness and Gym-goers, Health-Conscious Consumers, Youth and Urban Population, On-the-go Consumers, etc. As well as the Indian Energy and Sports Drink Market targets various areas across the country. Such as, Urban Areas, Metro Cities like Delhi, Mumbai, Kolkata, Chennai, and Bengaluru, where there is a larger consumer base, Educational Institutions, Sports Events and Fitness Expos, etc. Not only this there are several celebrities have been associated with the Energy and Sports Drink Market in India. Named as, Virat Kohli, MS Dhoni, Shahrukh khan, Salman khan, PV Sindhu, Ranveer Singh, and many more.

According to the research report "India Energy and Sports Drinks Market Overview, 2028," published by Bonafide Research, The India Energy and Sports Drinks market is expected to add more than 153.893 Million by 2028. In India, the Energy and Sports Drink Market is regulated by various government associations and agencies. The key government associations involved in the regulation of energy and sports drinks in India include, Food Safety and Standards Authority of India (FSSAI), Bureau of Indian Standards (BIS), Ministry of Health and Family Welfare, Advertising Standards Council of India (ASCI), State Food and Drug Administration. Also the Indian government has been supportive of the Energy and Sports Drink Market by implementing various policies and initiatives to promote the sector. Such as, FSSAI Regulations, Promotion of Sports and Fitness, Start-up and MSME Support, Export Promotion, Infrastructure Development, Tax Incentives, Research and Development Support, etc. The Indian Energy and Sports Drink Market has several unique characteristics that set it apart, Ayurvedic and Herbal Formulations, Regional Flavors and Ingredients, Functional Beverages, Focus on Hydration, Regional and Local Brands, Price Sensitivity, Rising Health and Fitness Awareness, Influence of Sports and Bollywood, etc. These unique aspects contribute to the distinctiveness of the Indian Energy and Sports Drink Market, catering to the diverse tastes, preferences, and cultural influences of Indian consumers.

Energy and sports drink brands in India have ramped up their marketing and promotional efforts to create awareness and build brand loyalty. For such things the Indian energy and sports drink market use to organized events such as, Trade Shows and Exhibitions, Sports Events and Sponsorships, Fitness and Wellness Conferences, Product Launches and Sampling Events, Sports and Fitness Workshops, Online Promotions and Campaigns, etc. These events serve as opportunities for industry players to showcase their products, network with stakeholders, educate consumers, and build brand loyalty. They contribute to the growth and development of the Energy and Sports Drink Market in India. The Indian Energy and Sports Drink Market presents several opportunities for growth and expansion. Here are some key opportunities, Growing Health and Fitness Consciousness, Rising Disposable Income, Expansion in Tier 2 and Tier 3 Cities, Targeting Niche Segments, Product Innovation and Differentiation, Expansion in Online Retail and E-commerce, Partnerships and Collaborations, Health and Wellness Tourism, Customization and Personalization, Export Potential. It's important for companies to conduct thorough market research, understand consumer preferences, and adapt their strategies to capitalize on these opportunities in the Indian Energy and Sports Drink Market.

The health and wellness trend in India has gained momentum in recent years, with consumers becoming more conscious of their overall well-being. Key Trends in the Energy and Sports Drink Market in India, Growing Health and Wellness Consciousness, Increasing Sports and Fitness Culture, Preference for Natural and Functional Ingredients, Rise of Functional and Specialty Drinks, Demand for Low-Sugar and Low-Calorie Options. This trend has led to increased demand for energy and sports drinks as consumers seek beverages that can provide hydration, replenish electrolytes, and offer an energy boost. Simultaneously, drivers in the Energy and Sports Drink Market in India reflect the evolving consumer preferences. Key Drivers of the Energy and Sports Drink Market in India, Increasing Disposable Income, Urbanization and Changing Lifestyles, Growing Awareness of Fitness and Sports, Influence of Western Culture, Changing Dietary Habits. While international brands dominate the market, there is also a growing presence of regional and local brands offering energy and sports drinks in India. Indian Energy Drinks Market Leaders such as Goldwin Healthcare, Power Horse Energy Drinks GMBH, Monster Beverage Corporation, Nutra like Health Care, Red Bull GMBH. Indian sports Drinks Market Leaders such as PepsiCo Inc, The Coca-Cola Company, Suntory Beverage & Food Limited, Decathlon Sports India Private Limited, Organico Agro Food and Beverages Pvt. Ltd. (Organico Beverages). These brands cater to specific regional preferences, flavors, and price points, capturing a niche market segment and offering consumers more choices.

The usage of energy and sports drinks in India varies across different segments of the population. Some common usages are, Sports Performance, Fitness Enthusiasts, Endurance Sports, Recovery and Rehydration, Dietary Supplementation. In India, the distribution landscape in India is diverse, and different brands may adopt specific distribution strategies based on their target audience, market presence, and marketing objectives. Such as, Retail Stores, Online Retail, Health and Fitness Stores, Pharmacies and Drugstores, Direct Sales, Institutional Sales. Moreover, The Indian energy and sports drink market offers a variety of product types to cater to different consumer preferences and needs. Some of the common product types available in the market include, Energy Drinks are beverages designed to provide an instant boost of energy. They typically contain stimulants like caffeine, taurine, and B-vitamins, along with sugars and flavorings. Sports Drinks are formulated to replenish fluids, electrolytes, and carbohydrates lost during intense physical activity or exercise. Protein Drinks play a significant role in the Indian market for fitness enthusiasts and athletes. These drinks contain a high amount of protein, which is essential for muscle repair and growth. Isotonic Drinks are a subset of sports drinks that have a similar concentration of dissolved particles as the human body. They are formulated to quickly replace fluids, electrolytes, and carbohydrates during prolonged physical activity. Functional Drinks that combine energy or sports drink attributes with added functional ingredients. These may include natural extracts, vitamins, minerals, and other bioactive compounds. Some popular energy and sports drinks in India includes, Red Bull, Gatorade, Powerade, Cloud 9, Tzinga, Monster, Rockstar, XS Energy Drink, Sting, Mountain Dew, etc.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India energy and sports drinks market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Energy drink
• Sports drink

By Energy drink product type
• Non-Alcoholic
• Alcoholic

By Energy drink type
• Non-Organic
• Organic

By Sports drink product type
• Isotonic
• Hypotonic
• Hypertonic

By Sports drink packaging type
• Bottels
• Cans

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to energy and sports drinks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry."

ページTOPに戻る

Table of Contents