Summary

The energy and sports drink market in Canada is driven by the rising popularity of active lifestyles, sports participation, and increasing consumer awareness about the benefits of these beverages. Energy and sports drinks are specialized beverages designed to provide hydration, replenish electrolytes, and boost energy levels. They are commonly consumed by athletes, fitness enthusiasts, and individuals seeking an extra energy boost during physical activities or throughout the day. The market is characterized by various product offerings, including traditional energy drinks, sports drinks, and hybrid beverages that combine elements of both categories. Energy drinks are formulated with stimulants like caffeine, taurine, guarana, and B-vitamins, providing an instant energy boost and enhanced mental alertness. On the other hand, sports drinks focus on electrolyte replenishment, providing hydration and aiding in post-exercise recovery. These drinks typically contain carbohydrates, electrolytes (such as sodium and potassium), and sometimes vitamins. High-profile athletes and sports teams play a significant role in promoting energy and sports drinks. Their endorsements and sponsorships create brand awareness and reinforce the association of these beverages with athletic performance.

According to the research report "Canada Energy and Sports Drinks Market Overview, 2028" published by Bonafide Research, The Canada Energy and Sports Drinks Market was valued at above USD 1.5 Billion in 2022. Associations and events play a crucial role in the energy and sports drink market in Canada, facilitating networking opportunities, knowledge exchange, and industry collaboration. The Canadian Beverage Association is the national trade association representing the non-alcoholic beverage industry in Canada. It includes members from various beverage categories, including energy and sports drinks. The CBA provides a platform for industry advocacy, research, and collaboration. Also, The Canadian Health Food Association is a national trade association that represents the natural health product industry, which includes sports and energy drinks that meet specific health and wellness criteria. The CHFA organizes events, such as the CHFA East and CHFA West trade shows, where industry professionals gather to showcase products, discuss trends, and explore business opportunities. In addition, Canadian Health Food Association Expo East and Expo West are annual trade shows organized to bring together industry professionals, retailers, manufacturers, and suppliers in the natural health product sector, including energy and sports drink companies. These events provide a platform for showcasing products, networking, and staying updated on industry trends. Furthermore, The Canadian Sport Tourism Alliance is a national organization dedicated to promoting and enhancing sport tourism in Canada. While not directly focused on energy and sports drinks, CSTA organizes conferences, workshops, and events that bring together stakeholders from the sports industry, including sports drink manufacturers and suppliers. These events provide opportunities for networking and exploring partnerships. Target Audience are Athletes and Sports Enthusiasts, Fitness Enthusiasts, Active Lifestyle Consumers General Consumers seeking an energy boost.

Some leading companies in the energy drink market in Canada are Red Bull, a global leader in the energy drink market and is widely recognized for its iconic branding and slogan Gives You Wings.They offer a range of energy drinks known for their stimulating properties and distinct flavor profiles. Also, Monster Energy, a brand under the Monster Beverage Corporation, is a major player in the energy drink market. They offer a diverse portfolio of energy drinks in various flavors and formulations, targeting different consumer preferences. In addition, Rockstar Energy Drink is a popular brand known for its bold flavors and marketing campaigns targeting action sports and music enthusiasts. They offer a wide range of energy drinks that provide an energy boost and increased focus.

Leading companies in sport drink market in Canada are Gatorade, owned by PepsiCo, is a dominant player in the sports drink market. They specialize in providing hydration and electrolyte replenishment for athletes and individuals engaged in physical activities. Gatorade offers a wide range of flavors and formulations to cater to different needs. Powerade, a brand owned by The Coca-Cola Company, is a major competitor in the sports drink market. They offer a variety of sports drinks designed to replenish electrolytes and enhance athletic performance. Powerade comes in various flavors and formulations. In addition, BodyArmor is a rapidly growing sports drink brand that positions itself as a healthier alternative to traditional sports drinks. They focus on using natural ingredients, including coconut water and electrolytes, to provide hydration and replenishment during physical activities. Also, BioSteel is a sports nutrition company that produces a range of performance beverages, including sports drinks and hydration products. Their products are formulated with natural ingredients and are free from artificial flavors and colors. BioSteel is known for its high-quality formulations and endorsement by professional athletes. They offer a variety of flavors and formulations to cater to different consumer preferences. All Sport is known for its emphasis on refreshing hydration during physical activities. Furthermore, ROAR Organic is a brand that offers organic sports drinks made with natural ingredients and electrolytes. They aim to provide hydration and functional benefits without artificial additives, making them suitable for health-conscious consumers.

Energy and sports drinks offer convenient options for quick energy replenishment and hydration. Their portable packaging and availability in various formats (cans, bottles, powders, etc.) make them suitable for on-the-go consumption. They are widely available in various retail channels, including grocery stores, convenience stores, gyms, and sports nutrition shops. This accessibility has contributed to the market's growth by making the products more readily available to consumers. The energy and sports drink market in Canada is experiencing robust growth, driven by factors such as increasing health consciousness, athlete endorsements, convenience, retail availability, and product innovation. As Canadians continue to embrace active lifestyles and seek nutritional support for their physical activities, the market is likely to witness further expansion and new opportunities for both domestic and international brands operating in this space.

Considered in this report
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Canada energy and sports drinks market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Energy drink
• Sports drink

By Energy drink product type
• Non-Alcoholic
• Alcoholic

By Energy drink type
• Non-Organic
• Organic

By Sports drink product type
• Isotonic
• Hypotonic
• Hypertonic

By Sports drink packaging type
• Bottels
• Cans

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to energy and sports drinks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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