Summary

Brazil is the largest market of Smart lighting market in South America. The future of the smart lighting market in Brazil appears promising, with numerous chances. The government's emphasis on energy-efficient lighting products is a critical driver propelling the country's smart lighting business. The Brazilian government has launched several projects aimed at improving energy efficiency in the country by 10% by 2030 in its national policy framework. This is likely to boost the demand for smart lighting market in Brazil. Furthermore, recent legal reforms mandate that all Brazilian cities assume full responsibility for their public lighting assets, providing incentives to cut rising energy expenditures. Furthermore, the prohibition on incandescent bulbs, infrastructure expansion, and increasing demand for smart lighting and the significant factors boosting the Brazilian smart lighting industry. The Connected Cities Program is a government-led initiative that aims to improve urban infrastructure and services in Brazil. The program includes the deployment of smart lighting systems in several cities, including Rio de Janeiro and Belo Horizonte. The smart lighting systems are designed to improve energy efficiency, reduce maintenance costs, and enhance public safety. Rio de Janeiro is one of the most advanced smart cities in Brazil and has implemented a smart lighting system as part of its efforts to become a more sustainable and efficient city. The smart lighting system includes LED lights and a remote monitoring system that allows the city to adjust the brightness and intensity of the lights based on time of day and traffic patterns.

According to the research report "Brazil Smart Lighting Market Overview, 2028," published by Bonafide Research, the Brazil Smart Lighting Market is anticipated to grow at a CAGR of 20.49% from 2023 to 2028. Growing consumer awareness of smart lighting is boosting the Brazilian industry. Consumers are becoming more interested in adopting smart lighting technology as they become more aware of its benefits, such as energy efficiency, cost savings, convenience, and sustainability. Smart lighting provides a more efficient and convenient way to light up homes and offices while also lowering energy usage, which is a big concern for many Brazilian consumers. Second, the rising popularity of smart home technology is fueling demand for smart lighting in Brazil. As more people incorporate smart home systems into their homes, they seek lighting solutions that can be managed remotely and integrated with other smart home devices. The Brazilian Development Bank (BNDES) has launched a Green Finance Program to support the adoption of green technologies, including smart lighting systems, in the country. The program offers financing to individuals, businesses, and public entities to help them adopt energy-efficient and sustainable technologies. Furthermore, National Energy Conservation Program (PROCEL) is a program designed to promote energy conservation and efficiency in Brazil. It offers financial incentives, technical assistance, and training to individuals, businesses, and public entities to help them adopt energy-efficient technologies, including smart lighting systems. There is a considerable emphasis in Brazil on the use of smart lighting technologies for outdoor applications such as street lighting, public parks, and commercial buildings. This is due to the fact that outdoor lighting accounts for a considerable amount of Brazil's energy consumption, and smart lighting can help cut energy consumption and expenditures. Furthermore, Brazil has a robust manufacturing industry, and many smart lighting systems and components are made in the country. This has aided in driving innovation in the Brazilian smart lighting market and making it easier for consumers and enterprises to use this technology.

Based on offerings, the market is segmented into hardware, software and services. The software offering is expected to grow with maximum CAGR during the anticipated time period. As smart lighting technology becomes more widely used in Brazil, there is a growing demand for lighting control systems that can be readily linked with other smart home equipment and operated via smartphones or other mobile devices. These lighting control systems require software to function, which is propelling the software offerings in the country. Furthermore, with the growing trend towards connected lighting systems, software platforms that can manage and control these systems are in demand. These software platforms include features like remote access, energy monitoring, and data analytics, all of which are critical for optimising the performance of connected lighting systems.

Outdoor applications are predicted to rise significantly in the Brazilian smart lighting market over the forecast period. It is due to the rapid expansion of infrastructure development projects such as airports, highways, and public spaces, which encourage the demand for adequate light, particularly in areas where dimness is a given. Furthermore, growing government initiatives to attain net-zero emissions by reducing energy consumption are likely to create a boom in demand for smart lighting, particularly for applications such as street lighting, highway lighting, and others. The same feature is emerging as a possible opportunity for top enterprises to enhance their production and distribution capacities in order to fulfil expanding demand throughout Brazil.

According to the report, the market is divided into installation type, new and retrofit. The New installation is leading the market with significant market share in the country. New installations provide increased design and execution options for smart lighting systems. It is possible to create customised lighting solutions that are adapted to the needs and preferences of the occupants by including smart lighting technology into the basic design of a building or area. Furthermore, as more people become aware of the benefits of smart lighting technology, the demand for new installations rises. As consumers and businesses become increasingly aware of the energy savings, convenience, and sustainability benefits of smart lighting, they are more likely to opt for this technology in new installations.

Recent Developments:
• Philips Hue is a range of smart lighting products that includes LED bulbs, light strips, and smart switches that can be controlled using a mobile app. The Philips Hue range was launched in Brazil in 2018 and has since become popular among consumers and businesses.
• Lutron Caseta is a range of smart lighting products that includes dimmer switches, smart plugs, and wireless remote controls. The Lutron Caseta range was launched in Brazil in 2020 and is designed to be easy to install and use.
• Tuya Smart is a platform for smart home devices, including smart lighting products. The Tuya Smart platform was launched in Brazil in 2019 and has since become a popular choice among manufacturers of smart lighting products.
• GE Lighting is a range of smart lighting products that includes LED bulbs and smart switches that can be controlled using a mobile app or voice commands. The GE Lighting range was launched in Brazil in 2019 and is designed to be energy-efficient and long-lasting.
• SmartGreen is a Brazilian IoT company that specialises in sustainable smart lighting and smart metering automation. SmartGrren, based in Sao Paulo, collaborates directly with cities and utilities to develop end-to-end IoT-integrated solutions, such as the 200,000 smart street lights the company plans to deploy in Brazil by 2022.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Smart Lighting market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Offerings
• Hardware
• Software
• Services

By Application
• Indoor
• Outdoor

By Indoor Application
• Commercial
• Residential
• Industrial
• Others

By Outdoor Application
• Highways & Roadways
• Architectural Lighting
• Lighting for Public Places

By Installation Type
• New
• Retrofit

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Smart Lighting industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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