Summary

In Brazil, the generator sales market is substantial, driven by factors such as industrial growth, rapid urbanisation, and the need for reliable backup power. Brazil's large size and diverse economy contribute to a steady demand for generators across various sectors. The market has witnessed consistent growth in recent years and is expected to continue expanding in the foreseeable future. In addition, Brazil has faced power deficits in the past, leading to increased awareness and investment in backup power solutions. The occasional occurrence of blackouts and grid instabilities has highlighted the importance of generators in ensuring uninterrupted power supply for critical operations and minimising productivity losses in industries. Furthermore, Brazil has been actively promoting the integration of renewable energy sources into its power generation mix. While renewable energy is a growing sector in Brazil, it still faces challenges related to intermittency and grid stability. Generators play a crucial role in supporting renewable energy integration by providing backup power during periods of low renewable generation or grid disruptions. In addition, generator manufacturers in Brazil are collaborating with renewable energy developers to provide integrated solutions. This includes combining generators with solar PV systems, wind turbines, or energy storage solutions to create hybrid power systems that offer reliable and sustainable energy supply.

According to the research report "Brazil Generator Sales Market Overview, 2028," published by Bonafide Research, The Brazil Generator Sales market is expected to grow at 4.89% CAGR from 2023 to 2028. Certain regions in Brazil, especially remote areas and underserved locations, have limited access to reliable grid electricity. In such areas, generators become essential for providing power to residential, commercial, and industrial establishments. Furthermore, Brazil is known for hosting numerous events, festivals, and large-scale entertainment activities. These events require temporary power supply, making generators crucial for providing electricity to stages, lighting systems, sound equipment, and other event-related infrastructure. Moreover, Hybrid power systems, which combine generators with renewable energy sources like solar or wind, are gaining popularity in Brazil. These systems provide a more efficient and sustainable solution, as they can utilize renewable energy when available and rely on generators as backup or during periods of low renewable generation. In addition, Noise pollution is a concern in residential and commercial areas. As a result, there is an increasing emphasis on noise reduction in generator designs. Manufacturers are incorporating noise-reducing features and technologies to minimize the sound emissions produced by generators, making them more suitable for noise-sensitive environments.

Diesel generators are widely used in Brazil, particularly in commercial, industrial, and residential applications. Furthermore, diesel generators offer a reliable source of backup power due to their robustness and durability. They are capable of providing high power outputs and are well-suited for demanding applications. For instance, in Brazil, several renowned brands offer diesel generators, providing customers with a range of options, including Cummins, Caterpillar, FG Wilson, Kohler, Generac, Perkins, Volvo Penta, MTU, Yanmar, and Doosan. In addition, gas generators are less affected by fluctuations in fuel prices compared to diesel generators. While diesel fuel prices can be subject to market volatility and geopolitical factors, natural gas prices tend to be more stable. This stability provides more predictability for businesses and reduces their exposure to fuel price risks. Furthermore, Brazil is also witnessing an increasing interest in utilising biogas and landfill gas for power generation. These renewable sources of gas are being harnessed to produce electricity, and gas generators play a crucial role in converting this gas into usable energy. Moreover, there is a growing demand for gas generators that operate at minimal noise levels. This trend is particularly significant in residential areas, hotels, and other locations where noise pollution needs to be minimised.

Standby generators are designed to provide backup power during utility outages. They are commonly used in critical applications where power interruptions can result in significant losses, such as hospitals, data centres, telecommunications infrastructure, and commercial buildings. Furthermore, there is a rising preference for low-noise and compact standby generators, especially in residential applications. In addition, prime and continuous generators are designed to provide continuous power for extended periods, either as the primary source of power or to supplement grid power. Furthermore, increasing the deployment of rental prime and continuous generators to meet temporary or remote power requirements. On the other hand, Generator manufacturers establish partnerships with distributors and dealers who have an extensive network of sales outlets across different regions of Brazil. These distributors and dealers act as intermediaries between the manufacturers and end-users. Furthermore, indirect sales channels allow manufacturers to reach a wider customer base and penetrate different market segments effectively. Distributors and dealers leverage their existing networks to promote and sell generators to a diverse range of customers, including commercial, industrial, and residential sectors. In addition, the direct sales channel involves manufacturers selling generators directly to end-users without involving intermediaries. Furthermore, direct sales channels provide an opportunity for manufacturers to engage in direct consultation with customers, understand their specific power needs, and offer customised generator solutions accordingly. This level of customization and consultation helps meet unique customer requirements effectively.

Brazil is witnessing rapid urbanisation and infrastructure development, leading to an increased demand for generators in urban areas. The below-100 kVA segment is suitable for powering smaller buildings, apartments, and retail establishments in these urban areas. Furthermore, generators with power ratings below 100 kVA are generally more affordable compared to higher-capacity models. This makes them more accessible to a wider range of customers, including small businesses and residential users with limited budgets. In addition, the 100–350 kVA power rating range is suitable for meeting the power requirements of various industrial and commercial applications. This includes small to medium-sized factories, manufacturing facilities, commercial buildings, shopping malls, and educational institutions. These sectors often require generators with higher power capacities to support their operations and maintain productivity during power outages or as a backup power source. However, Stationary generators are available in a wide range of power capacities, from small units to large-scale generators capable of supplying power to entire buildings or industrial facilities. In addition, Portable generators are compact, lightweight, and designed for easy transportation. They feature built-in handles or wheels, allowing users to move them to different locations as needed. They are commonly used in construction sites, outdoor events, camping trips, and emergency situations.

Start-ups:
• Gerador is an online platform that connects customers with generator suppliers and rental services. They offer a wide range of generator options and provide convenient booking and delivery services.
• Gerapp is a start-up that specializes in the development of mobile applications for generator management. Their app allows users to monitor and control their generators remotely, receive real-time notifications, and schedule maintenance services.
• Geradora is a start-up that focuses on providing rental solutions for generators and power equipment. They offer a wide range of generator capacities and tailor their services to meet the specific needs of industries, events, and construction sites.
• Gerabem is a start-up that offers innovative generator solutions for residential and small commercial applications. They specialize in compact and efficient generators, emphasizing fuel efficiency and low noise levels.
• Gerador Solidário is a social start-up that promotes the use of generators for community empowerment. They provide generator solutions for rural areas, schools, and healthcare centers, aiming to improve access to reliable electricity in underserved communities.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Generator Sales market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Fuel Type
• Diesel
• Gas
• Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

By Application
• Standby
• Prime & Continuous
• Peak Shaving

By End User
• Industrial
• Commercial
• Residential

By Power Ratings
• Below 100 kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000–2,500 kVA
• 2,500–5,000 kVA
• Above 5,000 kVA

By Sales Channels
• Indirect
• Direct

By Design
• Stationary
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents