Summary

The generator sales market in Australia was experiencing growth due to several factors. One of the main drivers of growth in the market was the increasing demand for backup power solutions in the country. This was fueled by factors such as extreme weather events, such as bushfires and storms, which have led to power outages in various parts of the country. In addition, the growth of the construction industry in Australia has also contributed to the increased demand for generators. As more construction projects are undertaken, there is a need for reliable and efficient power supply solutions, particularly in remote locations where access to the grid may be limited. With a growing trend towards outdoor activities such as camping and caravanning, there has been a rise in demand for portable and lightweight generators. These generators are also being used for small scale construction sites and DIY projects. There has been a growing focus on reducing emissions and improving energy efficiency, and this trend has been reflected in the generator market as well. Customers are increasingly choosing generators that are fuel-efficient, use cleaner fuels, and emit fewer pollutants. Hybrid generators that combine traditional fossil fuels with renewable energy sources such as solar and wind are becoming more popular in Australia. These generators offer a more sustainable and cost-effective alternative to traditional fossil fuel generators.

According to the research report "Australia Generator Sales Market Overview, 2028," published by Bonafide Research, The Australia Generator Sales market is expected to grow at above 7.01% CAGR from 2023 to 2028. Advances in technology have enabled the development of smart and connected generators that can be monitored and controlled remotely. These generators can provide real-time data on performance and fuel consumption, allowing users to optimize their usage and reduce costs. There has been a growing focus on reducing emissions and improving energy efficiency, and this trend has been reflected in the generator market as well. Manufacturers are developing generators that use less fuel and emit fewer pollutants. Lithium-ion batteries have become more affordable and lightweight, making them a viable option for portable generators. These generators can be used for outdoor activities such as camping, caravanning, and outdoor events. In remote locations where access to the grid may be limited, generators are being used as a primary or backup power source. This trend is particularly relevant in the mining and construction industries, where access to reliable power supply is critical. Gas generators are becoming more popular in Australia due to their lower emissions and lower fuel costs. They are commonly used in applications where natural gas is available, such as in residential and commercial buildings.

Based on fuel type include, Diesel, Gas, Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas). The market of Australia is significantly dominated by diesel fuel. Australia has a well-established infrastructure for diesel fuel distribution and storage. Diesel fuel is widely available throughout the country, making it easily accessible for generator users. The reliability and availability of diesel fuel contribute to the dominance of diesel generators in the market. Diesel generators offer scalability and can handle varying power demands. They are available in a wide range of capacities, allowing users to select generators that match their specific power requirements. This adaptability makes diesel generators suitable for a diverse range of applications, from small-scale residential backup power to large-scale industrial operations. Australia has a significant mining and resources sector, which requires a reliable and robust power supply for remote operations. Diesel generators are well-suited for these applications due to their ability to operate in remote locations with limited infrastructure. They provide a dependable power source for mining operations, including exploration sites, mining camps, and extraction facilities.

The government has set a target of generating 33% of Australia's electricity from renewable sources by 2020 and 50% by 2030. This target has led to an increased focus on the use of renewable energy sources for power generation, including the use of hybrid generators. The Australian government has implemented several programs to reduce diesel emissions, including the Diesel Emissions Reduction Strategy. This strategy aims to reduce diesel emissions from vehicles and equipment, including generators, through the adoption of cleaner technologies and fuels. The government has set regulations on the amount of noise that generators can produce. These regulations apply to both stationary and portable generators and aim to minimize the impact of generator noise on the environment and nearby residents.

Based on application include, Standby, Peak shaving, Prime and continuous. The Standby application is leading the market of highest market share in Australia. Australia experiences severe weather events, including storms and bushfires, which can lead to power outages. Standby generators play a crucial role in maintaining business continuity for commercial establishments. Businesses, including offices, retail stores, restaurants, and healthcare facilities, rely on continuous power supply to avoid disruptions, financial losses, and potential safety risks. Standby generators provide backup power during utility outages, ensuring uninterrupted operations, preserving perishable goods, and safeguarding critical equipment and systems. Standby generators are used in various industrial applications to prevent production downtime and protect sensitive processes. Industries such as manufacturing, mining, oil and gas, and construction rely on standby generators to maintain operations during power outages. Standby generators ensure uninterrupted power for critical machinery, control systems, and safety equipment, minimizing production losses and ensuring worker safety.

According to end user includes, Industrial, residential and commercial. The commercial end user is anticipated gain significant growth rate in the upcoming time frame in Australia. Australia has a growing commercial sector, including offices, retail stores, restaurants, hotels, and other businesses. The expansion of commercial activities drives the demand for reliable and uninterrupted power supply. Commercial establishments require backup power solutions to ensure continuous operations, protect perishable goods, maintain customer service, and safeguard critical systems and equipment. Modern commercial establishments heavily rely on technology for their operations. From computer systems and servers to point-of-sale systems and security equipment, these technologies require a consistent and clean power supply. Standby generators equipped with advanced features, such as automatic transfer switches and voltage regulation, provide a reliable source of clean power to protect sensitive electronic equipment from power fluctuations and surges. The awareness of potential business risks, including power outages, has grown among commercial end users. Businesses are proactively investing in backup power solutions to mitigate the financial and operational risks associated with power disruptions. This proactive approach drives the demand for generators in the commercial sector.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Generator Sales market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Fuel Type
• Diesel
• Gas
• Others (LPG, biofuel, coal gas, producer gas, gasoline, and propane gas)

By Application
• Standby
• Prime & Continuous
• Peak Shaving

By End User
• Industrial
• Commercial
• Residential

By Power Ratings
• Below 100 kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000–2,500 kVA
• 2,500–5,000 kVA
• Above 5,000 kVA

By Sales Channels
• Indirect
• Direct

By Design
• Stationary
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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