Summary

Argentina, known for its vibrant sports culture and active lifestyle, has seen an increasing demand for energy and sports drinks among athletes, fitness enthusiasts, and the general population. These beverages are designed to provide hydration, replenish electrolytes, and boost energy levels, making them popular choices for individuals engaged in physical activities or seeking an energy boost. The energy and sports drink market in Argentina has experienced steady growth due to several factors. The rising health consciousness and growing awareness about the benefits of physical fitness have propelled the demand for energy and sports drinks. Consumers are increasingly incorporating sports activities and exercise into their daily routines, driving the need for beverages that can support their performance and recovery. Additionally, the influence of global sports events and international sporting culture has had a significant impact on the Argentinian market. Major sports competitions, such as the FIFA World Cup and the Olympic Games, have heightened the interest in sports and fitness, further driving the demand for energy and sports drinks. When it comes to energy and sports drinks, Argentinian consumers exhibit certain trends and preferences. While the demand for traditional energy drinks remains strong, there has been a growing shift towards healthier and more natural alternatives. Consumers are increasingly seeking beverages with lower sugar content, natural ingredients, and functional benefits such as vitamins, antioxidants, and electrolyte replenishment. Furthermore, flavor preferences play a significant role in consumer choices. Popular flavors in the Argentinian market include citrus, tropical fruits, and berry blends. Packaging and branding also influence consumer decisions, with visually appealing designs and convenient packaging formats gaining traction.

According to the research report "Argentina Energy and Sports Drinks Market Overview, 2028," published by Bonafide Research, The Argentina Energy and Sports Drinks Market was valued at above USD 754 Million in 2022. Some of the major players in the Argentine energy and sports drink market includes a well-known global brand, Red Bull holds a significant market share in Argentina. Another popular brand, Gatorade offers a range of sports drinks targeted at athletes and active individuals. Powerade is a prominent player in the market produced by The Coca-Cola Company. H2OH is a brand that offers flavored water and energy drinks, catering to different consumer preferences. Retail chains in Argentina that typically offer energy and sports drinks Carrefour, Coto, Jumbo, Disco, Walmart, La Anónima, DIA, Vea, Supermercados DIA%, Cooperativa Obrera and many more. In Argentina, energy and sports drinks were regulated by the National Food Code (Código Alimentario Argentino), which establishes guidelines for food and beverage production, labeling, and marketing. The regulatory framework is overseen by the National Administration of Medicines, Food, and Medical Technology (Administración Nacional de Medicamentos, Alimentos y Tecnología Médica, ANMAT). Under the previous regulations, energy and sports drinks were classified as "supplemental drinks" (bebidas suplementadas). These products were subject to specific labeling requirements, including the inclusion of nutritional information, ingredient lists, and any warnings or precautions.

The segmentation of the energy and sports drink market in Argentina can be based on various factors. Target Audience includes professional athletes or those engaged in intense physical activities. And, Fitness Enthusiasts who engage in regular exercise and fitness routines. This market is furthermore segmented into product type that includes energy drinks and sports drinks. Energy Drinks are the beverages formulated to provide an energy boost, often containing caffeine, taurine, and other stimulants. Sports Drinks are formulated to replenish electrolytes and provide hydration during or after physical activity. Segmentation can be done based on the flavors and varieties of energy and sports drinks offered in the market such as fruit flavors (citrus, berry, tropical) and Electrolyte Varieties (Drinks formulated with specific electrolyte combinations for hydration and recovery). Segmentation can be made on the packaging and size options available such as Bottles bottle sizes, such as 250ml, 500ml, and 1-liter options. Also, Cans sizes, such as 250ml, 330ml, and 500ml options. Drinks are offered at two types of prices such as premium and affordable. Premium prices are higher-priced drinks offering additional benefits or premium ingredients whereas Affordable prices are lower-priced options catering to budget-conscious consumers. The future of the energy and sports drink market in Argentina appears promising. As the country continues to prioritize health and fitness, the demand for these beverages is expected to grow further. Manufacturers are likely to focus on innovation, developing products that meet consumer demands for healthier options and functional benefits. Additionally, collaborations with sports teams, athletes, and fitness influencers are expected to play a crucial role in marketing and promoting these beverages. It is essential for industry stakeholders to address health concerns, comply with regulations, and educate consumers about responsible consumption to ensure the sustained growth and success of the energy and sports drink market in Argentina.

Considered in this report
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Argentina energy and sports drinks market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Energy drink
• Sports drink

By Energy drink product type
• Non-Alcoholic
• Alcoholic

By Energy drink type
• Non-Organic
• Organic

By Sports drink product type
• Isotonic
• Hypotonic
• Hypertonic

By Sports drink packaging type
• Bottels
• Cans

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to energy and sports drinks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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