Summary

Skincare culture in North America is a complex and diverse topic, as it varies depending on factors such as geographical location, cultural background, and personal preferences. In North America, there is a growing emphasis on personalised skincare routines tailored to individual skin types, concerns, and lifestyles. Many people invest in skincare products and treatments that are specifically formulated for their unique needs, such as acne-prone skin, sensitive skin, or mature skin. Customization and individualization are key aspects of skincare culture in North America. Clean and natural beauty is a prominent trend in North American skincare culture, with many consumers seeking skincare products that are free from harmful chemicals, cruelty-free, and environmentally friendly. Also, there is a growing awareness of the potential negative effects of certain ingredients, and consumers are increasingly opting for natural and organic skincare options. Skincare in North America is often viewed as a form of wellness and self-care, with many people incorporating skincare into their overall self-care routine. This includes not only taking care of the skin's external health but also considering factors such as diet, exercise, sleep, and stress management, as these can all impact the skin's appearance and health. In recent years, there has been a growing emphasis on inclusivity and diversity in North American skincare culture. In addition to that, there is a greater recognition of different skin tones, types, and concerns and a push for more diverse representation in skincare marketing and product offerings. This includes skincare products that are specifically formulated for different skin tones and concerns, as well as promoting positive body image and self-acceptance.

According to the research report, "North America Skincare (Facial Care, Body Care & Lip Care) Market Outlook, 2028," published by Bonafide Research, the market was valued at USD 39.3 billion in 2022. Consumers in North American countries such as the United States and Canada are willing to spend a premium for a more youthful appearance as well as brighter, glowing skin. Rising consumer demand for specialised skincare treatments, as well as increased awareness of certain substances, are projected to drive demand for personalised beauty products. The presence of well-established product manufacturers in North America, such as Procter & Gamble and Unilever, along with the growing infrastructure facilities for retailers, is expected to support the demand for skin care products. Furthermore, the region's changing and busy lives have led to an increase in demand for multifunctional beauty and personal care products, as consumers are adopting holistic approaches to beauty and health care rather than seeing each as a separate category. Consumers are looking for products requiring minimal application time and prioritising quality over quantity, leading to increased demand for premium beauty products. "Made in the USA" products are becoming more popular, so companies are building factories close to where they sell their goods. Natural and organic cosmetics are becoming more popular as people become more aware of and interested in luxury personal care companies. Consumer education and an increase in awareness of the benefits of organic products and services through digital media and other sources, together with the introduction of social media, are contributing to the region's growth. Due to the "vegan," "natural," "organic," "botanical," and "free from" labels, consumers such as millennials and Gen Z are expanding their use of herbal beauty goods, notably skincare and hair care products. For example, SO'BiO étic, a French organic beauty company, will debut its organic beauty product range in the United States in June 2021. The company believes in making healthy beauty products for its customers and the environment, and it follows eco-friendly production values all along its supply chain.

Based on the report, the North American market is segmented into three major countries, including the United States, Canada, and Mexico. Among them, the United States is leading the market and is estimated to continue this growth in the upcoming timeframe. Self-care and wellness trends continue to entice US consumers to try new beauty and personal care routines that prioritise mental and physical health over appearance. Anxiety and stress-relieving products, such as sensory-changing face masks, essential oil-infused body wash and shower gels, skin care, and CBD-containing bath additives in the bath and shower, have become part of daily routines. Besides, there is an increasing demand for wellness products with ‘safe’ ingredients. Such factors offer growth opportunities in the US. Also, personalised products have been gaining traction among consumers in the United States. With the growing consumer inclination towards natural beauty products, the concept of creams, serums, and moisturisers infused with natural ingredients is expected to witness significant demand over the forecast period. Such products are considered to be more effective and to have few or no side effects, which, in turn, is expected to increase their application among consumers. Increasing product R&D spending, combined with the growing trend of natural ingredient-based skincare products, has pushed manufacturers to offer new goods. For instance, in June 2021, Hale Cosmeceuticals, a well-established product manufacturer in the U.S., launched two natural ingredient products—Natural AZA Cleanser and Date Palm Deep Moisturiser—for the U.S. market.

Similarly, Balmonds, a well-known skincare company, will expand to North America in October 2022. The company sells a variety of skincare products made from 100 percent biodegradable raw ingredients, such as multipurpose skin balm, shampoo, facial oil, and moisturiser. Anti-inflammatory plants such as chamomile, calendula, and chickweed are naturally plentiful in their products. Furthermore, they say that their products contain organic hemp seed, safflower, and olive oils, which aid in skin regeneration and restoration. The growing consciousness among consumers regarding their physical appearance fosters the demand for antiaging skin care products. Rising awareness among consumers about age-related skin problems, such as fine lines, wrinkles, and dull skin, coupled with their increasing susceptibility to spend on products that help them demonstrate their skin's youthfulness, would drive the market's growth in the coming years. Antiaging creams and lotions are said to be necessary for a youthful glow and moisturization. Some specifically made creams help facial skin retain moisture, firmness, and elasticity, preventing wrinkles and creases. Furthermore, as consumer concerns about animal welfare and the environment rise, more people are opting for cruelty-free goods, which has raised the demand for vegan or plant-based ingredient blends in beauty care products. The trend of veganism has penetrated the antiaging products market, with manufacturers launching innovative products under vegan labels.

Face care and body care are both major categories in the North American market. There has been a growing emphasis on self-care and wellness in North America, with consumers recognising the importance of taking care of their bodies and skin. Body care and face care products are seen as essential for maintaining healthy skin, promoting relaxation, and indulging in self-pampering routines, which has led to increased demand for these products. The beauty industry in North America has been increasingly focusing on inclusivity and diversity, with a growing demand for body care and face care products that cater to a wide range of skin types, tones, and concerns. This has led to the development of more inclusive product formulations and marketing campaigns that cater to a diverse consumer base, driving growth in the body care and face care markets. Skincare and beauty routines have gained significant popularity in North America, with consumers seeking out products that can address their specific skin concerns and improve their overall appearance. This has resulted in a growing demand for a wide range of body care and face care products, including cleansers, moisturisers, serums, masks, and treatments, among others. Further, other drivers of this growth are an increase in the number of women entering the workforce, a growing awareness of the importance of skincare, and the increasing popularity of natural and organic products. For several decades, the number of women in the labour force has been increasing, and this trend is projected to continue. As more women enter the labour force, they are becoming more conscious of their looks and the need to look their best. This has led to a growing awareness of the importance of skincare and a desire to find products that will help them achieve the perfect complexion. The popularity of natural and organic skincare products has also been on the rise in recent years. Consumers are becoming more concerned about the ingredients in their skincare products and are seeking out products that are made with natural and organic ingredients.

Consumers have been attracted to self-grooming and self-care as a result of emerging fashion trends and the influence of social media, rejecting the gender binary of such items and routines as not being for men. Aside from the fashion business, the corporate world appreciates cleanliness, the right clothes, and a refined image, which fuels a greater need for personal care goods. Furthermore, as more men desire these products, the appearance of male models advertising personal care firms, male make-up artists, and actors promoting the usage of grooming products has had a favourable effect on the men's personal care market. A slew of male celebrities have also gotten on board, starting personal care products in the same way that their female Hollywood colleagues have. Actors including Jared Leto, Idris Elba, and Brad Pitt, as well as musicians Harry Styles, Travis Barker, and Pharrell Williams, have all recently launched their own lines, from nail varnish to anti-ageing creams to CBD-infused skincare products. While celebrity-owned and fronted collections are a crowded market, a strong men’s focus is still a relatively novel business. Based on the pricing range, the mass segment will dominate the market in 2022. In North America, mass-priced skincare products refer to skincare products that are positioned at a more affordable price point and are widely available in mass-market retail stores. Mass-market skincare products are widely available in mass-retail stores across North America, including drugstores, supermarkets, and discount stores. They are often found on shelves alongside other personal care and beauty products, making them easily accessible to consumers.

Cosmoprof North America (CPNA) is the Americas' biggest business-to-business (B2B) beauty exhibition. Recognised for its rapid growth and distinctive programmes, the event brings together the whole beauty industry to form new ties and foster collaborations. By offering ground-breaking technology, product improvements, and new manufacturing, packaging, and distribution methods, the CPNA serves as the leading launching pad for emerging beauty brands. Based on the distribution channel, skincare products are widely available in specialist retail stores across North America, including specialty beauty stores, department stores, drugstores, and supermarkets. These brick-and-mortar stores allow consumers to physically browse and purchase skincare products, often offering a wide range of brands and product options. However, e-commerce has become a popular channel for selling skincare products in North America. Many skincare brands have their own e-commerce websites, and there are also numerous online retailers specialising in beauty and skincare products. Consumers can purchase skincare products online and have them delivered to their doorstep, providing convenience and accessibility.

Recent Developments:
• Estée Lauder Companies Inc. and BALMAIN signed a licence deal in September 2022 to develop, produce, and market an innovative range of beauty products to luxury consumers globally under the name BALMAIN BEAUTY.
• Beiersdorf completed the acquisition of Chantecaille Beaute Inc. in the United States in February 2022. Chantecaille's prestige beauty line is complemented by botanical-based skin care, cosmetics, and scent items. Furthermore, the new brand will hasten the company's entry into the North American and Asian markets.
• Tula Skincare, a premium cosmetics start-up based in New York City, was bought by Procter & Gamble on January 20, 2022. The company's product offering includes premium cosmetics and skincare based on superfoods and probiotics. Tula's cruelty-free products include cleansers, moisturisers, primers, sunscreen, masks, serums, toners, face mists, vitamins, and tailored treatments for acne, dryness, wrinkles, and oily skin.
• Unilever launched the Positive Beauty Expansion Platform in September 2021, a new initiative aimed at partnering with scaleups and start-ups to foster innovation and brand expansion. Through a series of pitch competitions, the platform hopes to attract new scaleups and start-ups. Through this platform, the company hopes to leverage startups' disruptive approaches to future-proof their brands and shape the beauty industry.

Major Companies present in the market:
L'Oreal S.A, Unilever Public Limited Company, Beiersdorf AG, The Estee Lauder Companies Inc., Johnson & Johnson , Natura&Co, Shiseido Company Limited, Procter & Gamble, Revlon, Inc., Clarins Group, Oriflame Cosmetics AG, Amorepacific Corporation , Kao Corporation, Coty Inc., Colgate-Palmolive Company , Mot Hennessy Louis Vuitton SA (LVMH), Gabriel Cosmetics Inc., Billy Jealousy LLC

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Skincare market with its value and forecast along with its segments
• Country-wise Skincare market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Category
• Facial care
• Body Care
• Lip Care

By Facial care
• Face cream
• Face Wash and Cleanser
• Sun Care (Sunscreen (SPF) Products)
• Facial Masks (sheet mask, Leave in & wash off)
• Toners
• Serums
• Shaving Lotions & Creams
• Others (Exfoliators, Eye Creams, scrub, bleach)

By Body care
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip care
• Lip Balms
• Lip Scrubs
• Lip Masks
• Lip oil
• Others

By Pricing Range
• Mass
• Premium

By End User
• Men
• Women
• Unisex

By Distribution channel
• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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