Summary

The outdoor LED display market in North America has experienced significant growth and innovation over the past two decades, with LED displays becoming increasingly popular and versatile in various applications. In early 2000s, the first outdoor LED displays were introduced in North America. These displays were mainly used for advertising purposes, such as billboards and digital signage. The use of outdoor LED displays expanded beyond advertising to other industries, such as sports and entertainment. LED displays were installed in sports stadiums, arenas, and concert venues, providing fans with an immersive visual experience. The emergence of fine-pitch LED displays allowed for high-resolution and high-brightness displays, enabling outdoor LED displays to be used in various applications, such as architectural lighting and digital signage. In early 2010s, the adoption of transparent LED displays started to gain popularity in North America, with these displays being used in various applications, such as retail storefronts and museums. Technological advancements in LED displays, such as the development of micro-LEDs and mini-LEDs, drove innovation in the outdoor LED display market in North America. These technologies offered improved colour accuracy, higher brightness, and lower power consumption, allowing for more efficient and sustainable displays. The outdoor LED display market in North America has continued to grow, driven by increasing demand for digital signage, the growth of various industries, such as sports and entertainment, and advancements in LED technology. Market players are investing heavily in technological expansions, research and development, and integration of technologies. For instance, outdoor LEDs with a touchscreen interface can be installed at retail stores and public places, in order to allow customers to explore information displayed on screen.

According to the research report, “North America Outdoor LED Display Market Outlook, 2028” published by Bonafide Research, the North America market was valued at USD 2.23 Billion in 2022. The growth of the North American market can be attributed to factors such as the growing adoption of digital signage, rising technological advancements, and increasing spending on media and advertising. With the rise of digital technology, businesses are innovating techniques to reach target audiences with the help of outdoor LED displays. Advancements in LED technology have enabled vendors to offer high quality displays that are bright, energy-efficient, and have a long lifespan. The proliferation of smart city solutions has increased in North America as several countries are implementing digital signage to provide real-time information to citizens. Outdoor LED displays are widely used in transportation hubs such as airports and train stations to inform passengers of flight schedules, arrivals and departures, and other important updates. The cost-effectiveness of LED displays is also one of the factors that will likely boost the demand for outdoor LED displays in the North America. Compared to traditional advertising methods, such as billboards or print media, LED displays have a longer lifespan and require less maintenance, making them more cost-effective in the long run. Additionally, LED displays are highly customizable, allowing businesses to tailor their message to their target audience and make the most of their marketing budget. As a result, many businesses are turning to LED displays as a more cost-effective way to promote their products or services, leading to an increase in demand for outdoor LED displays across the region.

North America has well-established commercial advertising network and the quick expansion of the consumer information display sector. The market in expected to witness increasing demands by the end of the forecast period, owing to increased demand for modified solutions and use of technology on several streets such as The Strip in Las Vegas, The Boardwalk in Atlantic City, and the Times Square in New York. Based on the report, the market is segmented into three major countries including United States, Canada and Mexico. Among them, United States is dominating the market in 2022. The United States has one of the highest levels of technology adoption in the world, with a strong focus on innovation and research and development. This has allowed the country to develop advanced LED display technologies and applications, making it a leader in the global market. The United States has the largest economy in North America, and as such, there is a large demand for outdoor LED displays in various industries, such as advertising, sports, and entertainment. The United States has a strong infrastructure, including highways, airports, and public transportation systems. This has created a demand for LED displays for transportation hubs and public spaces. The domination of the country can be attributed to the rapid adoption of advanced display technologies. Enterprises are adopting various methods to interact with customers with the application of video walls. Players are integrating modern technologies such as; AI, ML, and IoT, which is expected to benefit the regional market in the coming time. Also, players in the region have been taking various initiatives to strengthen the market. For instance, Primeview, an eminent player producer of visual display technology, launched its Fusion MiniLED. Fusion MiniLED display offers cleaner, brighter images since it is equipped with the maximum refresh rate technology on the market. The product has an innovative cable-free full front serviceability and also possesses a segmental lightweight (15 LB) design. Such advanced developments are expected to positively influence the market in the region.

Several prominent players in North America such as Samsung, LG, and many more are launching campaigns that use billboards to promote ad campaigns among the region's people. Thus, this increased technology usage is expected to boost the market studied over the forecast period. Increasing adoption of interactive boards at train stations and bus stops in the region is expected to drive revenue growth of North America outdoor LED display market. However, massive adoption of touch-screen video walls in the United States government, corporate, and retail sector witnesses substantial market growth across the country. North America is showcasing the presence of many interactive display solution providers, which would be further proven to be supportive for the market growth across the region. Similarly, with the growing demand for the 3D, portrait, and multitouch video wall display solutions, the market is expected to grow. The video walls offer a high-quality pixel density and uniform brightness for every picture. As a result, the inclination towards the deployment of video walls in applications such as commercial, industrial, and infrastructural has increased significantly. It is expected to gain traction in the long run. For instance, in October 2022, the Marriott Marquis in New York's tourist mecca of Times Square had one of the more enormous LED video walls on the planet lining an entire block of the hotel, and now that building also has two jumbo LED video walls inside, aimed at guests. The hotel owned by Host Hotels and Resorts factored a pair of 50-foot wide, eight-foot-tall 1.8mm fine pitch LED video walls in its renovated lobby, on bulkheads that flank a split-floor walkway. According to LG, a DVLED display would blow away a multi-panel installation in terms of wow factor and usage flexibility, thus driving the demand for video walls in the North American region.

Based on the mounting technology, the North America market is segmented into surface mounted and individually mounted outdoor LED display. Among them, surface mounted segment is dominating the market in 2022. Surface-mounted outdoor LED displays have gained popularity in North America in recent years. These displays use surface-mounted LEDs, which are mounted directly onto the circuit board, rather than being inserted through holes in the board. This results in a more compact and lightweight display with a higher pixel density and improved image quality. Technological advancements in surface-mounted LED technology, such as the development of mini-LEDs, have improved the performance and durability of surface-mounted outdoor LED displays, making them more suitable for outdoor use. Surface-mounted outdoor LED displays have a higher pixel density compared to traditional LED displays, resulting in sharper images and better visual quality. They are being used in a wide range of applications, including advertising, digital signage, sports and entertainment, transportation hubs, and public spaces. The North American outdoor LED display market based on color display can be segmented into three major categories including monochrome, tri-color, and full-color displays. The market is dominated by full-color displays, which offer the highest level of visual quality and versatility. However, monochrome and tri-color displays still have a significant market share, particularly in industries where simple text-based messages are preferred.

Monochrome outdoor LED displays are single-color displays that are typically used for text-based messages and simple graphics. They are often used for advertising, such as on billboards, and are popular in the transportation and sports industries for displaying text-based information. Tri-color outdoor LED displays use three colors (usually red, green, and yellow) to create a wide range of color combinations. These displays are often used for displaying more complex graphics, animations, and video content. They are popular in the entertainment industry, particularly for concerts and festivals in North America. The North American outdoor LED display market is highly competitive, with key players including Daktronics, LG Electronics, Barco, Panasonic, and Toshiba. These companies are investing in R&D to develop new products and technologies to stay competitive in the market. LED displays are increasingly being used for public installations and art installations, particularly in urban areas. This trend is expected to continue, as LED displays offer new possibilities for public art and interactive installations.

Major Companies present in the market:
LG Electronics Inc., Barco NV , Sony Corporation, Daktronics Inc., Toshiba Corporation, Panasonic Holdings Corporation, Electronic Displays Inc., Leyard Opto-Electronic Company Ltd, Lighthouse Technologies Limited., Shenzhen Dicolor Optoelectronics Co., Ltd., Shenzhen Absen Optoelectronics co., Ltd, Liantronic co., Ltd, Unilumin Group Co., Ltd, Infiled Electronics co., Ltd, Mitsubishi Electric Corporation, Optec Displays Inc

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Outdoor LED display market with its value and forecast along with its segments
• Country-wise Outdoor LED display market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri-Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Outdoor LED display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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