Summary

Artificial turf has become increasingly popular in North America, particularly in sports and recreational fields. The culture around artificial turf has evolved as well, with many people embracing the benefits of this technology. North America is the early adopter of the product, and precise key players create a high impact on this market. The use of AstroTurf and similar surfaces became widespread in the United States and Canada in the early 1970s, installed in both indoor and outdoor stadiums used for baseball and football. Nationally, over 11,000 artificial turf playing fields have been constructed, and demand for artificial turf in the region is constantly expanding. Increased government spending on upgrading and building new schools, colleges, and universities is predicted to drive business in North America. One of the primary benefits of artificial turf is its durability. Unlike natural grass, which can be damaged by heavy use, drought, and extreme weather conditions, artificial turf can withstand all types of weather and is designed to last for many years. This makes it an attractive option for sports fields, parks, and other outdoor areas that receive heavy foot traffic. Another advantage of artificial turf is its low maintenance requirements. Unlike natural grass, which needs to be watered, mowed, and fertilised on a regular basis, artificial turf merely needs to be cleaned and maintained on occasion. This makes it an appealing alternative for property owners looking to lessen their environmental impact while also saving money on maintenance expenditures. Moreover, the upcoming and under-construction corporate office projects are expected to drive demand for synthetic grass from offices across the region. The region consists of countries that are well-established and witnessing continuous growth. Moreover, the US has a well-established market for corporate offices. Moreover, the upcoming and under-construction projects are expected to drive demand for artificial turf from offices across the country during the forecast period.

According to the research report, "North America Artificial Turf Market Outlook, 2028," published by Bonafide Research, the market was valued at USD 1349.17 million in 2022. Factors such as increasing concern for athletes’ health and safety, technological innovations, and rising green initiatives in artificial turf recycling and reuse are driving revenue growth in this region. On November 30, 2022, Blackford Capital, a renowned lower middle-market private equity firm, announced the acquisition of Carlsbad, California-based Artificial Turf Supply (ATS). In the United States, ATS is a manufacturer, distributor, and internet-based supplier of high-quality synthetic and artificial turf materials used in residential, commercial playground, pet, and athletic industries in both B2B and B2C segments. The rapid growth rate of the North American market is linked to increased government expenditure in this region for sports sector development. In the United States, there are roughly 10,000 to 12,000 synthetic fields, the majority of which are produced with crumb rubber infills, while some are made with coconut, virgin rubber, and other infills. Rising demand for recyclable and biodegradable artificial turf is contributing to the revenue growth of the market in this region. For example, SYNLawn’s bio-preferred artificial grass has many advantages over conventional synthetic turf, such as being 100% recyclable, 19% renewable, and certified to include 47% bio-based materials. This artificial turf uses soybean oil in the backing, sugarcane in the thatch, and crushed walnut shell for infill. This will also provide prospects for US soybean producers, who have hitherto relied on exports to China to generate cash. According to country segmentation, the United States will dominate the market in 2022.

Based on the fibre base material, In North America, the market for artificial turf is dominated by polyethylene-based turf, which accounts for the majority of the market share. Polyethylene is the most commonly used fibre-base material in artificial turf. It is known for its durability, softness, and ability to mimic the look and feel of natural grass. Polyethylene turf is used in a variety of applications, including sports fields, residential lawns, and commercial landscaping. Polypropylene is a less expensive alternative to polyethylene. It is often used in low-traffic areas, such as decorative landscaping, indoor spaces, and playgrounds. However, nylon is the most durable of the three fibre-base materials and is often used in high-traffic areas, such as sports fields and commercial landscaping. Nylon turf is known for its ability to withstand heavy use and its resistance to damage from cleats and other equipment. Artificial grass is ideal for a variety of sports in North America, but it is most typically used for baseball, football, lacrosse, rugby, and soccer. Artificial turf systems are popular in sports stadiums because they are low-maintenance, allow for extended playing time, and are extremely durable. The acceptance of artificial turf by numerous sports associations has increased artificial turf development and production. Furthermore, due to advancements in grass technology, artificial turf installation is becoming a popular alternative for stadiums. Bank of America Stadium will transition from natural grass to artificial turf in 2021. Tepper Sports & Entertainment announced a switch from grass to FieldTurf for the 2021 Carolina Panthers season. By January 2022, BC Place Stadium would also have a new turf pitch in Canada. Pavco, the provincial crown corporation that owns and administers the facility, intends to hire a contractor to replace the artificial turf surface. As a result, the growing demand for artificial turf from the sports industry, as well as the increasing number of stadiums that use artificial turf, are among the drivers driving the artificial turf market. Sports will lead the market in terms of end-user segmentation in 2022.

Furthermore, an increasing number of residential and commercial complexes with high-end amenities such as landscapes and top roof gardens are fuelling the region's artificial grass market expansion. The high durability and all-weather utility of artificial turf make it an excellent choice for commercial applications such as landscaping, which further drives the demand for turf protection chemicals. The size of the market in the region is defined by huge residential neighbourhoods with lots of play places, public parks, and a significant number of golf courses. The region's turf and ornamental chemical input market is dominated by the United States, followed by Canada. Mexico is still in its infancy due to its tough weather circumstances. For instance, BASF launched Alucion 35 WG pesticide exclusively for the golf course industry in 2021. This new dual-active, non-restricted-use product offers golf course superintendents a highly effective alternative for eliminating a variety of surface-feeding insects. The pesticide guards against insect pests such as ants, chinch bugs, cutworms, and annual bluegrass weevils. Based on the end user segment, the market is segmented into contact, non-contact, landscaping, and leisure. The landscaping segment is expected to register significant market growth in the upcoming time period. The landscaping segment includes artificial turf used for residential and commercial landscaping purposes. It can be used in gardens, rooftops, courtyards, playgrounds, and other areas where natural grass is difficult to maintain. Artificial turf in landscaping provides a low-maintenance, visually appealing alternative to natural grass. The landscaping segment is expected to continue growing due to increasing demand from homeowners and property developers for low-maintenance landscaping solutions.

According to the report, the market is segmented into three major infill materials: petroleum infill, sand infill, and plant infill. Among them, petroleum will dominate the market with 51.77% market share in 2022. Rubber infill is a popular type of infill material used in artificial turf. It is made of recycled rubber and provides good cushioning and shock absorption. Rubber infill is typically used on sports fields and playgrounds. TPE (thermoplastic elastomers) infill is a newer type of infill material that is gaining popularity in the artificial turf market. It is made of a blend of rubber and plastic and provides good cushioning and stability. TPE infill is typically used in sports fields and landscaping applications. However, the plant infill segment will grow at a rapid pace by 2028. Plant infill materials are a newer type of infill material that is gaining popularity in the North American artificial turf market due to their sustainable and eco-friendly features. Plant infill materials are an attractive alternative to traditional infill materials, such as sand and rubber, which are made from non-renewable resources and can have negative environmental impacts. Cork and coir are the most commonly used plant infill materials, but newer plant infill materials are emerging as the industry seeks to improve the sustainability and safety of artificial turf systems. Based on the distribution channel, the direct sales/B2B segment is leading. Direct sales/B2B for artificial turf in North America is a highly competitive market, with manufacturers and suppliers vying for customers and seeking to differentiate themselves based on product quality, customization options, and customer service. However, online sales of artificial turf in North America have become increasingly popular in recent years as more customers turn to e-commerce platforms to purchase products and services. Many artificial turf manufacturers and suppliers have their own online stores where customers can browse and purchase products directly. These online stores often offer a wide range of products and customization options, as well as information on installation and maintenance.

Artificial turf has come a long way since its early days, with newer systems featuring improved drainage, infill materials, and fibre technologies that provide better performance and safety. The NFL has been using artificial turf in its stadiums since the 1970s, with many teams opting for newer, high-performance systems that provide better traction and shock absorption. It can save millions of gallons of water each year compared to natural grass, making it an attractive option in regions with water scarcity. Artificial turf has been shown to reduce the risk of injuries in sports, particularly lower-limb injuries such as ankle sprains and knee ligament tears. Some cities in North America, such as Los Angeles and Seattle, have implemented policies to encourage the use of artificial turf in public spaces as a way to conserve water and reduce maintenance costs. The development of new technologies, such as 3D printing and nanotechnology, is enabling manufacturers to create more advanced and customizable artificial turf systems that provide improved performance and safety features. The development of smart turf technologies, such as sensors and data analytics, that provide real-time information on performance, safety, and maintenance needs has evolved into a major trend across the region. Also, a shift towards hybrid turf systems that combine natural grass and artificial turf to provide the benefits of both surfaces, such as improved durability and reduced maintenance, is growing at a rapid rate during the forecast period.

Major Companies present in the market:
DuPont de Nemours, Inc., Tarkett Inc., Victoria PLC, Controlled Products, LLC, Act Global, Sport Group, Mondo S.p.A., Tiger lily, Global Syn-Turf Inc, ForeverLawn Inc., IntegriTurf, LLC, TenCate Grass, Shaw Industries Group Inc., Limonta Sport

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Artificial Turf market with its value and forecast along with its segments
• Country-wise Artificial Turf market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Fiber Base Material
• Polyethylene
• Nylon
• Polypropylene

By End Users
• Sports
• Residential
• Commercial

By Infill Material
• Petroleum Based
• Sand Based
• Plant Based

By Distribution Channel
• Direct Sales / B2B
• Specialty Stores
• Online Stores
• Others

By Application
• Contact Sports
• Non-Contact Sports
• Leisure
• Landscaping

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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