Summary

The outdoor LED displays in Brazil date back to the early 2000s. At that time, LED technology was just starting to gain traction as a viable option for outdoor advertising and digital signage. The first outdoor LED displays in Brazil were primarily used for advertising purposes, with a focus on high-traffic areas such as highways, shopping centres, and sports stadiums. As LED technology continued to improve and become more affordable, the use of outdoor LED displays in Brazil began to expand beyond advertising. LED displays were increasingly used for digital signage, including information displays and interactive kiosks, as well as for entertainment purposes such as concerts and sporting events. In recent years, the use of outdoor LED displays in Brazil has continued to grow, with a focus on high-resolution displays and energy efficiency. Brazil has also become a major market for LED display manufacturers, with several domestic and international companies offering a wide range of LED display solutions for various applications. Outdoor LED displays are a common sight in Brazil and are used for a wide range of purposes, including advertising, digital signage, entertainment, and even public safety messaging. With on-going advancements in LED technology and increasing demand for high-quality, engaging content, the outdoor LED display market in Brazil is expected to continue to grow in the coming years.

According to the research report "Brazil Outdoor LED Display Market Overview, 2028," published by Bonafide Research, the Brazil Outdoor LED Display Market is expected to grow at an above 7% CAGR from 2023 to 2028. The need for outdoor LED displays has grown as more companies in Brazil understand the advantages of digital signage, including its capacity to draw people and enhance the customer experience. Brazil has made significant investments in the development of its infrastructure, including the building of new roads, airports, and stadiums, which has opened up potential for the use of outdoor LED displays for advertising, wayfinding, and other purposes. In addition to the commercial sector, other industries in Brazil are also contributing to the growth of the outdoor LED display market. The entertainment industry is using LED displays for concerts and other live events, while the transportation sector is using LED displays for wayfinding and other applications. Based on the application, these include LED billboards; perimeter LED boards, LED mobile panels, LED traffic lights, LED video walls, and LED matrix boards. Currently, in Brazil, the billboard accounts for the highest share in the country. Brazil's population is becoming increasingly urbanised, which has led to greater demand for outdoor advertising in urban areas, including billboards. Brazil has a large and diverse population, which has created opportunities for targeted advertising on LED billboards, such as advertising in multiple languages or targeting specific demographics.

There are several startups in Brazil that are focused on the outdoor LED display market, including Ledwave, a Brazilian startup that specialises in LED displays for events, advertising, and architectural applications. They offer a range of outdoor LED displays, including digital billboards, and have worked on projects for clients such as Coca-Cola, Heineken, and Nestle. Displaytronic is a Brazilian startup that specialises in LED displays for advertising and digital signage. They offer a range of outdoor LED displays, including digital billboards, and have worked on projects for clients such as Itau and TIM. Regulations that apply to the outdoor LED display market in Brazil include specific size restrictions that apply to outdoor LED displays, depending on the location and type of display. Digital billboards cannot exceed a certain size and must be located a certain distance from residential areas. LED displays are subject to brightness limits to prevent them from being a safety hazard to drivers or pedestrians. The brightness limit varies depending on the location and time of day. There are restrictions on the types of content that can be displayed on outdoor LED displays. For example, displays cannot show content that is obscene or promotes illegal activities.

Based on colour, display segments include the full-colour display, tri-colour display, and monochrome display. In Brazil, full-colour displays are dominating the market. Brazil is known for its vibrant events and entertainment industries, which include music festivals, sports events, and cultural celebrations. These events provide opportunities for companies to showcase their brands and products, and LED displays are an increasingly popular way to do this. Brazil has made significant investments in new highway, airport, and stadium buildings, which has opened up prospects for outdoor LED displays to be utilised for advertising, wayfinding, and other uses. Based on mounted technology, it includes surface-mounted outdoor LED technology and individually mounted outdoor LED display technology. In Brazil, surface-mounted outdoor LED technology is dominating the market.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Outdoor LED Display market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mounted Technology
• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display
• Full Color Display
• Tri Color Display
• Monochrome Display

By Application
• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Outdoor LED Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Brazil Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Brazil Outdoor LED Display Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Mounted Technology
6.3. Market Size and Forecast By Color Display
6.4. Market Size and Forecast By Application
7. Brazil Outdoor LED Display Market Segmentations
7.1. Brazil Outdoor LED Display Market, By Mounted Technology
7.1.1. Brazil Outdoor LED Display Market Size, By Surface-Mounted Outdoor LED Display, 2017-2028
7.1.2. Brazil Outdoor LED Display Market Size, By Individually Mounted Outdoor LED Displays, 2017-2028
7.2. Brazil Outdoor LED Display Market, By Color Display
7.2.1. Brazil Outdoor LED Display Market Size, By Full Color Display, 2017-2028
7.2.2. Brazil Outdoor LED Display Market Size, By Tri-Color Display, 2017-2028
7.2.3. Brazil Outdoor LED Display Market Size, By Monochrome Display, 2017-2028
7.3. Brazil Outdoor LED Display Market, By Application
7.3.1. Brazil Outdoor LED Display Market Size, By LED Billboards, 2017-2028
7.3.2. Brazil Outdoor LED Display Market Size, By Perimeter LED Boards, 2017-2028
7.3.3. Brazil Outdoor LED Display Market Size, By LED Mobile Panel, 2017-2028
7.3.4. Brazil Outdoor LED Display Market Size, By LED Traffic Lights, 2017-2028
7.3.5. Brazil Outdoor LED Display Market Size, By LED Video Walls, 2017-2028
7.3.6. Brazil Outdoor LED Display Market Size, By LED Matrix Boards, 2017-2028
8. Brazil Outdoor LED Display Market Opportunity Assessment
8.1. By Mounted Technology, 2023 to 2028
8.2. By Color Display, 2023 to 2028
8.3. By Application, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Brazil Outdoor LED Display Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Mounted Technology
Figure 3: Market Attractiveness Index, By Color Display
Figure 4: Market Attractiveness Index, By Application
Figure 5: Porter's Five Forces of Brazil Outdoor LED Display Market

List of Table

Table 1 : Influencing Factors for Global Outdoor LED Display Market, 2022
Table 2: Brazil Outdoor LED Display Market Size and Forecast By Mounted Technology (2017, 2022 & 2028F)
Table 3: Brazil Outdoor LED Display Market Size and Forecast By Color Display (2017, 2022 & 2028F)
Table 4: Brazil Outdoor LED Display Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Brazil Outdoor LED Display Market Size of Surface-Mounted Outdoor LED Display (2017 to 2028) in USD Million
Table 6: Brazil Outdoor LED Display Market Size of Individually Mounted Outdoor LED Displays (2017 to 2028) in USD Million
Table 7: Brazil Outdoor LED Display Market Size of Full Color Display (2017 to 2028) in USD Million
Table 8: Brazil Outdoor LED Display Market Size of Tri-Color Display (2017 to 2028) in USD Million
Table 9: Brazil Outdoor LED Display Market Size of Monochrome Display (2017 to 2028) in USD Million
Table 10: Brazil Outdoor LED Display Market Size of LED Billboards (2017 to 2028) in USD Million
Table 11: Brazil Outdoor LED Display Market Size of Perimeter LED Boards (2017 to 2028) in USD Million
Table 12: Brazil Outdoor LED Display Market Size of LED Mobile Panel (2017 to 2028) in USD Million
Table 13: Brazil Outdoor LED Display Market Size of LED Traffic Lights (2017 to 2028) in USD Million
Table 14: Brazil Outdoor LED Display Market Size of LED Video Walls (2017 to 2028) in USD Million
Table 15: Brazil Outdoor LED Display Market Size of LED Matrix Boards (2017 to 2028) in USD Million