Summary

South American consumers are becoming more health-conscious, which has resulted in a surge in demand for sports and fitness products, including athletic footwear. Furthermore, South America is experiencing a rapid increase in urbanization, with more people living in cities than ever before. This trend has resulted in an increase in sports and fitness facilities in urban areas, which is driving the demand for athletic footwear. Moreover, South America has a diverse climate and geography, which creates a demand for different types of athletic footwear. For instance, consumers in areas with a hot and humid climate may prefer lightweight, breathable footwear, while those in mountainous regions may require shoes with better grip and ankle support. In addition, one of the key fashion trends in the South American athletic footwear market is the use of bold and bright colours, patterns, and prints. Consumers in this region tend to prefer footwear that makes a statement and stands out from the crowd. Another trend is the use of sustainable and eco-friendly materials in the production of athletic footwear, reflecting consumers' growing interest in sustainability and ethical consumption. Furthermore, many brands in the South American market are placing a greater emphasis on sustainability, using recycled materials, and implementing environmentally friendly practises in their manufacturing and supply chain operations. This aligns with the values of many South American consumers, who prioritise sustainability and ethical business practises.

According to the research report "South America Athletic Market Outlook, 2028," published by Bonafide Research, the South America Athletic market is expected to add USD 2.77 Billion by 2028. Based on product type, the market is divided into running shoes, training and walking shoes, sports shoes, aerobic and gym wear shoes, trekking and hiking shoes, and others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, running shoes, training shoes, and walking shoes had the highest market share during the forecast period. These types of shoes are comfortable and versatile for various physical activities. Running shoes are designed to provide cushioning and support for the feet while running, which is a popular activity among South Americans. Training shoes are ideal for high-intensity workouts and provide stability and support during lateral movements. Walking shoes are also popular in South America because of their comfort and durability for daily use. Additionally, these types of athletic footwear are often worn for fashion purposes as well. The sports shoes segment is expected to grow at a higher CAGR by 2028, reflecting an increase in the popularity of sports and fitness activities in North America, particularly among younger generations. Sports shoes are designed to provide comfort, support, and protection during high-intensity activities such as running, basketball, soccer, and other sports.

According to the report, the market is segmented into three major countries, including Brazil, Argentina, and Colombia. Among them, Brazil is leading the market with more than 60% market share. In Brazil, beach soccer is a popular sport, and many players wear specialised beach soccer shoes that provide extra grip and support on the sand. These shoes have a unique design with a flat outsole and shorter studs compared to traditional soccer cleats. Furthermore, in Argentina, the brand Taringa Produces customised athletic shoes featuring artwork and designs created by local artists. These shoes are highly sought-after by collectors and fashion enthusiasts. Moreover, in Colombia, the indigenous Wayuu people produce and wear their own handmade athletic footwear known as "wawas." These shoes are made from natural fibres such as wool and cotton and are highly prized for their durability and comfort. They feature a unique woven design and are often decorated with colourful patterns and symbols.

Based on the end-user, men will emerge as the largest end-user segment in 2022. In South America, men are often encouraged to be physically active and engage in sports from a young age. This cultural norm drives demand for athletic footwear among men. Furthermore, any job in South America requires men to wear athletic footwear, particularly those in physically demanding industries like construction or manufacturing. This drives demand for athletic footwear that is durable, comfortable, and supportive. Moreover, men tend to participate in sports more frequently than women, particularly high-impact sports like basketball, football, and soccer. This drives demand for athletic footwear designed specifically for these sports. However, women's participation in sports has been steadily increasing in recent years, leading to greater demand for athletic footwear designed specifically for women. Women's participation in sports has been steadily increasing in recent years, leading to greater demand for athletic footwear designed specifically for women. Furthermore, many women are becoming more health-conscious and are prioritizing regular exercise as a part of their daily routine. This has led to increased demand for athletic footwear that is comfortable, supportive, and suitable for various types of workouts. In addition, with the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids.

According to the report, the market is segmented into tennis shoes, soccer shoes, basketball shoes, cricket shoes, and others. Among them, soccer shoes are leading the market with higher revenue generation in 2022. Soccer shoes are designed specifically for the sport, with features such as cleats or studs for traction on grass or turf and a lightweight, flexible upper for quick and precise movements. This specialized design and functionality make soccer shoes an essential piece of equipment for players, which contribute to their high market share. Furthermore, many countries in South America, such as Brazil and Argentina, have a rich soccer culture and history. This has led to a high level of brand loyalty for soccer shoe brands such as Nike, Adidas, and Puma, which are seen as premium and prestigious options. Moreover, soccer shoes are also popular among non-players who are interested in fashion and streetwear. Many soccer shoe designs have become iconic and are worn as everyday footwear, contributing to their popularity and market share.

Based on the report, the market distribution channel was segmented into hypermarkets and supermarkets, specialty stores, brand outlets, online channels, and others. Among them, hypermarkets and supermarkets have the largest market share in the South American athletic footwear market. Hypermarkets and supermarkets are the largest and most established retail channels in South America, with a wide presence in both urban and rural areas. This makes them easily accessible to a large segment of the population, increasing the potential customer base for athletic footwear. Moreover, in many cases, customers prefer to try on athletic footwear before making a purchase, and hypermarkets and supermarkets often have ample space and fitting rooms for customers to do so. This can further increase the appeal of these retail channels for athletic footwear purchases. Some of the popular hypermarkets and supermarkets in South America where athletic footwear is sold include Carrefour, Walmart, Po de Açcar, Extra, Jumbo, Lider, Tottus, Plaza Vea, Cencosud, Falabella, and many more. Online distribution had the highest CAGR during the forecast period in the South American athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in South America are MercadoLibre, Amazon, Netshoes, Dafiti, Kanui, Zattini, Centauro, Americanas, Submarino, Falabella, and many more.

In South America, some of the trade shows provide an opportunity for companies to showcase their latest products, connect with potential customers and business partners, and keep up-to-date with the latest trends and innovations in the industry. For instance, Inspiramais is a trade show in Brazil that showcases the latest innovations and trends in the footwear, clothing, and accessory industries. Furthermore, Zero Grau is another Brazilian trade show that focuses specifically on footwear and accessories, including athletic footwear. Moreover, Colombiatex is a trade show held in Colombia that features a wide range of products, including footwear, athletic wear, and other textiles. Furthermore, Expo FIFASUL is a trade show held in Argentina that showcases products related to soccer and other sports, including athletic footwear. Furthermore, Expo Running is a trade show in Brazil that focuses on the running industry, including athletic footwear. Moreover, FIT is a trade show in Argentina that showcases products related to sports and fitness, including athletic footwear. In addition, FESPO is a trade show held in Chile that features products related to sports and outdoor activities, including athletic footwear.

Many athletic footwear brands have successfully leveraged celebrity endorsements and sponsorships to increase their market share in the region. Some of them are one of the most successful brands at leveraging celebrity endorsements and sponsorships is Nike. The company has partnered with numerous high-profile athletes, including Brazilian soccer star Neymar, Argentine soccer legend Lionel Messi, and Colombian soccer player James Rodriguez. Nike has also worked with non-athlete celebrities, such as Brazilian model Gisele Bundchen and Argentine soccer commentator Walter "Vignolo" Nelson. These partnerships have helped Nike build a strong brand identity and establish itself as a leading player in the South American athletic footwear market. Furthermore, another successful brand in leveraging celebrity endorsements and sponsorships is Adidas. The company has partnered with several high-profile athletes, including Argentine soccer star Lionel Messi, Colombian soccer player James Rodriguez, and Brazilian soccer player Gabriel Jesus. Adidas has also worked with non-athlete celebrities, such as Brazilian singer Anitta and Colombian reggaeton singer J Balvin. These partnerships have helped Adidas increase brand awareness and loyalty among consumers and generate sales growth in the South American athletic footwear market. Moreover, Puma, which has partnered with Argentine soccer player Sergio Aguero and Brazilian soccer player Marta Vieira da Silva, and Under Armour, which has partnered with Brazilian soccer player Lucas Moura.

Each country in South America has its own set of regulations and standards for athletic footwear. Some of the government regulations related to athletic footwear in South America include In Brazil, the National Institute of Metrology, Quality, and Technology (Inmetro) sets the regulations for safety, quality, and labelling of footwear products. All footwear products must meet safety and quality requirements set by Inmetro and are labelled with information about the product's composition, size, and country of origin. Furthermore, the Argentine Ministry of Industry sets the regulations for footwear products, including athletic footwear. The regulations cover aspects such as safety, quality, labelling, and environmental impact. All footwear products sold in Argentina must comply with these regulations. Moreover, the Colombian Ministry of Commerce, Industry, and Tourism sets the regulations for footwear products, including athletic footwear. The regulations cover aspects such as safety, quality, labelling, and environmental impact. All footwear products sold in Colombia must comply with these regulations.

South America has experienced economic volatility and instability in recent years, which can impact consumer spending and demand for athletic footwear products. Furthermore, some countries in South America have high import tariffs on footwear products, which can increase the cost of importing athletic footwear products from other countries. Moreover, demand for athletic footwear products in South America is often seasonal, with higher demand during sports seasons and events. This can make it difficult for companies to maintain consistent sales throughout the year. Moreover, many of the raw materials used to produce athletic footwear are imported into South America, which can result in supply chain disruptions and increased costs for manufacturers.

Companies Mentioned in this Report:
Nike Inc, Addidas , Under Armour Inc., Puma , New Balance, Skechers Inc., Fila Holding Corporation, Mizuno corporation, VF Corporation, Bata Corporation.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Athletic Footwear market with its value and forecast along with its segments
• Country-wise Athletic Footwear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Product Type:
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:
• Men
• Women
• Kids

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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