Summary

People in North America are very fashion and beauty conscious, and there is a growing trend towards using shapewear and stockings to enhance one's appearance. North America has one of the highest disposable incomes in the world, which allows consumers to spend more on luxury goods like shapewear and stockings. The region is likely to emerge as the largest market for shapewear products. The main reason behind this is the demand for the products is raising many folds and also, the market players are investing largely in product diversification. North America is home to companies like Wacoal, SKIMS, and SPANX, which are investing in conducting awareness programs that will help in spreading correct information related to these shapewear items. Also, there are innovative designs and an excellent quality of fabric that is pushing for global growth. The increasing consumer spending on superior-quality shapewear is creating significant growth opportunities for vendors operating in the region. North America is currently the major market for compression wear and shapewear. The high adoption of smartphones and the increased penetration of social media are some of the major factors driving the growth of the regional market. In addition, the increasing consumer demand for innovative products that could offer extreme comfort and support is contributing to the growth of the shapewear and stockings market in North America.

According to the research report, “North America Shapewear and Stockings Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 1.92 Billion in 2022. Shapewear is popular among people of all ages and body types because it helps to smooth out any bumps or lumps, creating a more streamlined silhouette. It can also help to provide extra support and confidence when wearing tight-fitting clothing. The popularity of shapewear has led to a wide range of designs, from full-body suits to waist trainers and thigh slimmers. Shapewear brands are coming up with new and innovative designs to meet the needs of consumers. Some of the recent trends include shapewear that targets specific areas of the body, such as arms or back, and shapewear that can be worn with different types of clothing. Stockings are also popular in North America. They are often worn to complete a professional or formal outfit, but can also be worn as a fashion statement. Rise in the understanding related to the aesthetic effects of shapewear and fabric comfort is boosting the market growth. Furthermore, the increase in the number of women into athleisure activities and professional sports will further boost the growth of the body shaper market in the region during the forecast period. The body positivity movement has created a shift in the way people view their bodies, and has increased acceptance of different body types. However, this has also led to an increased interest in using shapewear and stockings to enhance certain areas of the body.

The growing health and fitness trend in North America has also contributed to the shapewear and stockings market. Consumers are looking for products that can help them achieve their fitness goals and provide support during workouts. Rapid growth rate of the market is attributed to increasing presence of major market players such as Apollo Global Management, Inc., Jockey International, Inc., Nike, Inc., Under Armour, Inc., and others. Growing awareness of body fitness and wellbeing has led to the adoption of body shapers after workouts that help to reduce muscle soreness and fatigue. Rapid growth of gyms and health clubs in countries such as the U.S. and Canada has resulted in increasing demand for body shapers, which are used for weight loss, body support, and post-workout for relieving muscle pains. In 2022, there were more than 31 thousand health clubs in the United States. The U.S., Canada, and Mexico are the three major countries constituting this regional segment. The U.S. region is anticipated to generate large revenue in North America. The trends of shapewear are constantly changing in the U.S. with women more inclined towards stylish and fashionable shapewear products. On the other hand, Canada have shown an increase in consumption due to its low price and high-quality elasticity. The country is the second-largest stockings producer in North America, following the U.S.

Increase in popularity of compression wear in table tennis, baseball, and cycling and continuous innovations in shapewear by manufacturers are the major factors that drive the growth of the market in North America. The market is expected to witness higher market growth during the forecast period owing to rise in popularity of high-end compression clothing in the region during the past few years. This is attributed to increase in inclination of women toward fashionable and stylish shapewear. In addition to that, compression shapewear has gained extreme popularity among athletes and gym enthusiasts. The region witnesses popularity of bottoms, shirts, and sleeves & stockings in sports such as table tennis, soccer, baseball, and others. Moreover, athleisure trend has increased among Americans. Hence, rise in number of health-conscious customers coupled with increase in popularity of compression wear in sports industry has boosted the demand for compression stockings in the region. Further, another trend in the North American stockings market is the increasing demand for sustainable and eco-friendly hosiery. Many consumers are becoming more conscious of the environmental impact of their clothing choices and are seeking out products that are made from sustainable materials and produced using ethical manufacturing practices. This trend has led to the emergence of new brands and companies offering eco-friendly stockings made from materials such as bamboo, recycled nylon, and organic cotton. Based on material, polyester segment is leading the market in 2022.

In recent years, there has been a surge in interest in shapewear as more people have become aware of its benefits. Consumers are looking for shapewear that is comfortable and easy to wear for long periods. Seamless shapewear has become a popular choice because it eliminates visible panty lines and creates a smooth silhouette. The body positivity movement has led to an increased demand for size-inclusive shapewear. Many brands now offer shapewear in a wide range of sizes. Shapewear has become more innovative, with new designs that target specific areas of the body. For example, some shapewear can target the thighs, hips, and stomach, while others can be used to shape the arms or back. For instance, SKIMS Sculpting Seamless Bodysuit was launched by reality TV star Kim Kardashian's brand, SKIMS. The bodysuit is made with a seamless, stretchy fabric that smooth and contours the body. It also features a low back and thong bottom for versatility when wearing with different outfits. Yummie Hidden Curves High Waist Thong is designed to provide targeted shaping to the tummy, waist, and hips. The thong design eliminates visible panty lines, and the soft, breathable fabric makes it comfortable for all-day wear. Maidenform Firm Foundations High-Waist Thigh Slimmer is designed to provide shaping and support to the thighs and hips. The high-waisted design also helps to smooth and contour the tummy area. The slimming panel is made with a comfortable, breathable fabric that won't roll down or bunch up.

The market for shapewear and stockings in North America based on body shaping and lifestyle, as well as performance and recovery, is growing due to the increasing demand from consumers looking for products that can help them achieve their fitness goals and improve their overall well-being. In terms of body shaping and lifestyle, shapewear and stockings that offer support, compression, and slimming effects are in high demand. Brands such as Spanx, Yummie, and Soma offer a range of products that cater to this market, including leggings, bodysuits, and hosiery. These products are designed to provide a smooth and flattering appearance, as well as support and comfort. For performance and recovery, there is a growing trend towards compression garments such as compression stockings, sleeves, and shorts. These products are designed to improve circulation, reduce muscle fatigue, and aid in recovery after exercise. Brands such as Skins, 2XU, and CW-X offer a range of compression garments designed for athletes and fitness enthusiasts. The market for shapewear and stockings in North America is expected to continue to grow for both men and women as consumers become more interested in products that offer both fashion and function. For women, shapewear and stockings are popular products that offer support, compression, and slimming effects. Brands such as Spanx, Yummie, and Soma offer a range of products that cater to this market, including leggings, bodysuits, and hosiery. However, brands such as Under Armour, 2XU, and Skins offer a range of products for men, designed to provide support and compression during exercise, aid in recovery, and improve overall performance. Women segment is projected to grow with higher CAGR by 2023-28.

The distribution channels for shapewear and stockings in North America are constantly evolving, with brands seeking to reach customers through a variety of channels and platforms. Many shapewear and stocking brands use wholesalers as their primary distribution channel. Wholesalers purchase large quantities of products from manufacturers and sell them to retailers at a discounted price. This allows manufacturers to focus on production, while wholesalers handle the logistics of distribution. Department stores are another popular retail channel for shapewear and stockings. Brands can sell their products to department stores, which then sell the products to consumers through their brick-and-mortar stores and online platforms. Some shapewear and stocking brands have started selling directly to consumers through their own e-commerce platforms or physical stores. Many lingerie and undergarment stores specialize in selling shapewear and stockings. These specialty stores offer a wide range of products and expert advice to customers, making it easy to find the right products for their needs. The segment is expected to lead the market during the forecast period. Spanx, Soma, Nordstorm, Yummie and Bare Necessities are some of the specialty stores for shapewear and stockings in North America. However, Lane Bryant, Torrid, Addition, Elle, Hips & Curves and Just my Size are some of the specialty stores for shapewear and stockings for the plus size market in North America. However, E-commerce platforms are becoming increasingly popular as a distribution channel for shapewear and stockings. Online retailers such as Amazon and Walmart offer a wide selection of products to consumers across North America, making it easy for shoppers to purchase products online and have them delivered to their doorstep.

Recent Product Launches:
• Sheertex is a Canadian brand that launched a line of pantyhose made with unbreakable fibers. These pantyhose are designed to be durable and long-lasting, with a reinforced waistband and seamless design for a comfortable fit.
• Hue is an American brand that launched a line of cotton capri leggings that can be worn as stockings. These leggings are designed with a comfortable waistband and breathable fabric that keeps legs cool and dry.
• Commando is an American brand that launched a line of sheer tights that are designed to be invisible under clothing. These tights are made with a patented raw-cut waistband that eliminates bulges and lines.
• Berkshire Hosiery is an American brand that launched a line of lace top thigh highs that are designed to be worn with dresses and skirts. These thigh highs are made with a stretchy, comfortable fabric and feature a lace top that adds a touch of elegance to any outfit.
• Wolford is a European brand that launched a line of satin touch 20 denier tights in North America. These tights are made with a silky, smooth fabric that provides a luxurious feel and a subtle shine.

Major Companies present in the market:
Jocky International, Inc., Victoria's Secret, Triumph International, Vedette Shapewear, Spanx Llc, Hanesbrand Inc, Miraclesuit, Adidas Inc, Leonisa S.A., Wacoal Ltd, Ann Chery, 2XU Corporation, Belly Bandit, Under Armour Inc., Annette International Corporation, Rago Shapewear, Body Hush, Solidea Medical Srl, Chantelle Group

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Shapewear & Stockings market with its value and forecast along with its segments
• Country-wise Shapewear & Stockings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Shapwear
• Stockings

By Application:
• Body Shaping and Lifestyle
• Performance and lifestyle

By Material:
• Polyester
• Nylon
• Cotton
• Others

By Distribution channel:
• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

By End User:
• Men
• Women

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Shapewear & Stockings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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