Summary

North America has a strong sports culture, with a high participation rate in sports and athletic activities. This has driven the demand for high-performance athletic footwear that can help athletes and fitness enthusiasts achieve their goals. Furthermore, the North American market is heavily influenced by fashion and style. Consumers in this region tend to prefer athletic footwear that is not only functional but also stylish and fashionable. Brands that can offer unique and trendy designs tend to perform well in the market. North American consumers tend to be highly brand loyal, with many consumers choosing to stick with a specific brand they trust and have had a positive experience with. This has created a highly competitive market, with major brands investing heavily in marketing and advertising to maintain brand loyalty. Furthermore, North American consumers tend to be highly fashion conscious, with a focus on both function and style in their footwear. This has driven the demand for athletic footwear that is not only comfortable and functional but also stylish and on-trend. In addition, despite a strong brand loyalty culture, North American consumers are also price-sensitive, with many consumers looking for deals and discounts when purchasing athletic footwear. This has led to the emergence of discount retailers such as Marshalls and TJ Maxx, which offer discounted prices on branded footwear.

According to the research report "North America Athletic Market Outlook, 2028," published by Bonafide Research, the North America Athletic market is expected to add USD 9.10 Billion by 2028. According to the report, the market is categorized into three major countries, including the United States, Canada, and Mexico. Among them, the United States is expected to dominate the market by the next time period. Demand for athletic footwear in the United States is being driven by an increase in interest in health and fitness activities. The demand for specialized athletic shoes is growing as more people participate in running, cycling, basketball, and other sports and fitness activities. Moreover, the popularity of streetwear culture, which incorporates casual, comfortable clothing and sneakers into everyday fashion, has helped to drive demand for athletic footwear. Sneakers, in particular, have become a popular fashion item, and many consumers are willing to pay a premium for limited edition or hard-to-find styles.

Based on product type, the market is divided into running shoes, training and walking shoes, sports shoes, aerobic and gym wear shoes, trekking and hiking shoes, and others (cross-training shoes, walking shoes, dance shoes, etc.). Among them, the running shoes, training shoes, and walking shoes had the highest market share around 55% during the forecast period. Running, training, and walking are some of the most popular forms of exercise and physical activity in North America. As a result, there is a high demand for athletic footwear designed specifically for these activities. Furthermore, running shoes, training shoes, and walking shoes are designed with specialized features that are tailored to the needs of each activity. For example, running shoes often have cushioning and support features that help absorb shock and reduce impact on the feet and legs, while training shoes may have additional support and stability features for activities that involve lateral movements. Sports shoes are expected to have the highest CAGR during the forecast period. Sports shoes are designed for a wide range of athletic activities, including basketball, soccer, tennis, and cricket, among others. This diversity in applications has driven demand for sports shoes across a broad range of sports and athletic activities.

The North American athletic footwear market is heavily influenced by celebrity and influencer culture, with social media playing a significant role in shaping consumer preferences and driving sales. Brands often partner with influencers to promote their products, and consumers look to influencers for style inspiration and product recommendations. There are many celebrities and influencers who have a significant influence on the North American athletic footwear market. Some of them are from Beyoncé's collaboration with Adidas on a line of athletic footwear and apparel called Ivy Park. Furthermore, Michael Jordan's line of athletic footwear, Air Jordan, is one of the most iconic and popular brands in the North American market. Moreover, Kylie Jenner has promoted a range of athletic footwear brands on her social media accounts, including Adidas and Puma. Furthermore, Dwayne Johnson has partnered with Under Armour on a line of athletic footwear and apparel. In addition, Serena Williams has collaborated with Nike on a range of athletic footwear and apparel, including her own line of tennis shoes. For instance, some popular influencers include Joe Holder, a fitness coach and influencer who has partnered with brands such as Nike and Lululemon. Furthermore, Emily Ricketts is a fitness influencer who has worked with brands such as Reebok and New Balance. Moreover, Hannah Bronfman is a fitness influencer and DJ who has collaborated with brands such as Adidas and Nike. Furthermore, Kass Martin is a fitness influencer who has worked with brands such as Puma and Under Armour. In addition, Brittany Lesser is a fitness influencer who has partnered with brands such as Nike and Asics.

Based on the report, the market distribution channel was segmented into hypermarkets and supermarkets, specialty stores, brand outlets, online channels, and others. Among them, hypermarkets and supermarkets have the largest market share in the North American athletic footwear market. Hypermarkets and supermarkets are convenient one-stop shops where consumers can purchase a wide variety of products, including athletic footwear. Consumers can browse and compare different brands and styles in one location, which saves them time and effort. Furthermore, hypermarkets and supermarkets often offer competitive pricing on athletic footwear products due to their large purchasing power and ability to negotiate with suppliers. This makes them an attractive option for price-sensitive consumers. Some of the popular hypermarkets and supermarkets in North America where athletic footwear is sold include Walmart, Target, Costco, Kroger, Safeway, Publix, Whole Foods, Aldi, Loblaws, Metro, and many more. Online distribution had the highest CAGR during the forecast period in the North American athletic footwear market due to the increasing trend of online shopping and the convenience it offers. Some of the popular online channels where athletic footwear is sold in North America are Amazon, Nike, Adidas, Zappos, Foot Locker, Finish Line, DSW, Eastbay, JD Sports, Dick's Sporting Goods, and many more.

According to the report, the market is segmented into tennis shoes, soccer shoes, basketball shoes, cricket shoes, and others. Among them, soccer shoes are leading the market with higher revenue generation in 2022. Soccer is one of the most popular sports in the world, and it has a large following in North America. This popularity has driven demand for soccer shoes, which are designed specifically for use on the soccer field. Furthermore, as the popularity of soccer continues to grow in North America, so too does the availability of soccer shoes. More retailers are carrying soccer shoes, and online marketplaces have made it easier than ever for consumers to purchase them. In addition, major sporting brands have invested heavily in sponsoring soccer teams and athletes in North America, which has helped increase the visibility and popularity of soccer shoes. Additionally, high-profile soccer players and teams often endorse specific soccer shoe brands, which can influence consumer purchasing decisions.

Based on the end-user, men will emerge as the largest end-user segment in 2022. In North America, men are often encouraged to be physically active and engage in sports from a young age. This cultural norm drives demand for athletic footwear among men. Furthermore, any job in North America requires men to wear athletic footwear, particularly those in physically demanding industries like construction or manufacturing. This drives demand for athletic footwear that is durable, comfortable, and supportive. Moreover, men tend to participate in sports more frequently than women, particularly high-impact sports like basketball, football, and soccer. This drives demand for athletic footwear designed specifically for these sports. However, women's participation in sports has been steadily increasing in recent years, leading to greater demand for athletic footwear designed specifically for women. Women's participation in sports has been steadily increasing in recent years, leading to greater demand for athletic footwear designed specifically for women. Furthermore, many women are becoming more health-conscious and are prioritizing regular exercise as a part of their daily routine. This has led to increased demand for athletic footwear that is comfortable, supportive, and suitable for various types of workouts. In addition, with the rise in childhood obesity rates and the growing awareness of the importance of physical activity, parents are encouraging their children to participate in sports and outdoor activities. This has led to an increase in demand for athletic footwear for kids.

In North America some of the start-ups in athletic footwear include Allbirds is a San Francisco-based company that produces sustainable shoes made from renewable materials like wool, eucalyptus, and sugarcane. Their shoes have gained popularity for their comfortable design and eco-friendly production process. Furthermore, Rothy's is a San Francisco-based company that produces sustainable shoes made from recycled plastic water bottles. Their shoes are known for their unique, colourful designs and comfortable fit. Moreover, Greats is a Brooklyn-based company that produces high-quality sneakers at an affordable price point. Their shoes are designed to be timeless and versatile, with a focus on clean, classic styles. Furthermore, Koio is a New York-based company that produces luxury sneakers made from high-quality materials like Italian leather. Their shoes are designed to be both stylish and functional, with a focus on comfort and durability. In addition, Atoms is a New York-based company that produces minimalist sneakers designed for everyday wear. Their shoes are made from high-quality materials like full-grain leather and have a unique sizing system that ensures a perfect fit.

Developments:
• In November 2020, New Balance announced a partnership with the NBA to become the official athletic shoe and apparel partner of the league. The partnership includes the launch of a new official game ball for the NBA.
• In October 2020, Foot Locker announced that it was partnering with GOAT, a sneaker resale marketplace, to offer customers the ability to buy and sell authenticated sneakers through Foot Locker's app and stores.
• In August 2020, Nike announced a multi-year partnership with the esports organization T1 Entertainment & Sports to create esports and gaming content, as well as to provide training and support to T1 players.
• In January 2021, VF Corporation, the parent company of The North Face and Timberland, completed its acquisition of streetwear brand Supreme for $2.1 billion.

Companies Mentioned in this Report:
Asics Corporation, Nike, Inc, Addidas , Under Armour, Inc., Puma , New Balance, Skechers Inc., Fila Holding Corporation, Brooks Sports, Inc.,, Amer Sports, Wolverine World Wide, Inc., Mizuno corporation, La Sportiva S.p.A., VF Corporation, Lotto Sport Italia S.p.A. , Columbia Sportswear Company, Cofra S.r.l., Ewing Athletic, Walmart, Target, Costco, Kroger, Safeway, Publix, Whole Foods, Aldi, Loblaws, Metro.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Athletic Footwear market with its value and forecast along with its segments
• Country-wise Athletic Footwear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Running Shoes, Training and Walking Shoes
• Sports Shoes
• Aerobic and gym wear shoes
• Trekking & Hiking Shoes
• Others (cross-training shoes, walking shoes, dance shoes, etc.)

By Sports Type:
• Tennis Shoes
• Soccer Shoes
• Basketball Shoes
• Cricket Shoes
• Others

By End User:
• Men
• Women
• Kids

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Brand Outlets
• Online Channels
• Others (General retail, B2B, etc.)

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Athletic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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