Summary

The guitar is a string instrument with plucking strings. The guitar is constructed with a hollow wooden body and six strings strung across it and down a narrow neck. Due to the fact that it is versatile, portable, simple to learn, and reasonably priced, the guitar is one of the most popular instruments. The guitar is a versatile instrument capable of producing a wide range of music. Furthermore, an easily accessible instrument is mass-produced each year. Many guitar enthusiasts in Asia Pacific are looking for one-of-a-kind, high-quality instruments that reflect their personal tastes and preferences. As a result, there is an increasing demand for boutique and custom-made guitars that offer superior craftsmanship and customization options. Furthermore, as collectors and enthusiasts seek out rare and unique instruments with historical significance, vintage guitars are becoming increasingly popular in the Asia-Pacific region. This trend is increasing the value of vintage guitars, particularly those made by iconic brands like Gibson and Fender. Moreover, with growing awareness of environmental issues, many guitar manufacturers in the Asia-Pacific region are focusing on sustainable and eco-friendly practices. This includes using alternative materials for guitar construction, such as bamboo or reclaimed wood, as well as implementing energy-efficient manufacturing processes.

According to the research report, "Asia pacific Guitar Market Outlook, 2028", published by Bonafide Research, the Asia Pacific guitar market is anticipated to grow at 8.07% CAGR during the forecast period. The rising disposable incomes of the middle class in the Asia Pacific region are driving demand for guitars, as people have more money to spend on leisure activities such as music. This is leading to a growing demand for high-quality guitars that offer superior sound and playability. Furthermore, Western music has gained popularity in the Asia Pacific region, which is driving demand for guitars and other Western musical instruments. This trend is particularly strong in countries such as South Korea and Japan, where Western music has become a significant part of the cultural landscape. Moreover, music is an integral part of many cultures in the Asia-Pacific region, and the increasing popularity of music across different genres and age groups is driving the demand for guitars. This is particularly true for younger generations, who are increasingly interested in playing music and forming bands.

The market is divided into two categories: acoustic and electric. The acoustic segment dominated the market and will hold 54.21% of the market in 2022. In Asia pacific, acoustic guitars have cultural significance that extends beyond their use as a musical instrument. They are frequently associated with folk and roots music, and they represent authenticity and simplicity. This has contributed to the continued popularity of acoustic guitars as a cultural icon. Furthermore, acoustic guitars are widely regarded as more beginner-friendly than electric guitars because they require less equipment to get started and produce a more natural sound without the use of amplification. This has contributed to the continued popularity of acoustic guitars as a popular choice for beginners. The electric guitar segment is expected to grow at the fastest CAGR during the forecast period. Rock and metal musicians favour electric guitars. These genres are extremely popular and play a significant role in driving the electronics market.

Based on the distribution channel, the market is divided into offline and online segments. The offline channel dominated the market share during the forecast period. Many customers prefer to buy guitars in person so they can try them out and get a feel for the instrument before they buy. Customers can try out different guitars and get advice from knowledgeable staff at offline stores. Furthermore, when compared to online retailers, offline stores can provide a higher level of customer service. This can include guitar selection and maintenance advice, as well as guitar repair services. During the forecast period, the online segment is expected to grow at the fastest CAGR. To reach a larger audience and build brand awareness, online distribution channels can use digital marketing techniques such as social media advertising and email campaigns. Furthermore, younger generations are more likely to buy guitars and related products online.

According to the report, the Asia-Pacific market is segmented into five major countries, including China, Japan, India, Australia, and South Korea. Among these, China leads the Asia-Pacific guitar market. The Chinese guitar market is the second fastest-growing in the world, driven by rising disposable incomes, a growing middle class, and increasing interest in music education. Domestic guitar brands, such as LAVA Music and Sage Guitars, are gaining popularity both locally and internationally. Furthermore, many famous Chinese pop and rock musicians, such as Cui Jian and Dou Wei, started their careers playing the guitar. The instrument has played a significant role in the development of popular music in China. Moreover, the city of Weifang in Shandong Province is known as the "guitar capital of China." It is home to numerous guitar factories, producing guitars for both domestic and international markets. In addition, In Japan, the guitar first arrived in the late 19th century, brought by Western missionaries and traders. It quickly became popular among the urban elite, who used it to play popular Western songs. In the 1930s, a new style of guitar playing emerged in Japan, known as "fingerstyle" or "fingerpicking" guitar. This style emphasized intricate fingerpicking patterns and was heavily influenced by traditional Japanese music. Today, fingerstyle guitar remains popular in Japan and has produced many world-renowned guitarists, such as Masayoshi Takanaka and Masaaki Kishibe. Furthermore, in India, the guitar has become an important instrument in both classical and popular music. Indian musicians have adapted the guitar to their musical traditions, creating unique playing styles and techniques that combine Indian classical music with Western harmonies and rhythms. Some notable Indian guitarists include Prasanna and Vishwa Mohan Bhatt. Moreover, the acoustic guitar has a long history in Indigenous Australian music, particularly in country and folk music styles of the outback. Many Indigenous Australian musicians, such as Archie Roach and Geoffrey Gurrumul Yunupingu, have achieved international acclaim for their guitar playing and songwriting.

More students in music schools want to learn to play the guitar. The growing interest in music is contributing to a significant increase in guitar demand. People are encouraged to learn to play the guitar because popular music genres such as metal and rock are popular. Many guitar schools in the Asia Pacific region offer programmes that combine traditional guitar instruction with courses in music theory, composition, and music technology. This reflects a growing recognition of the value of a well-rounded music education. Furthermore, The Yamaha Music School, which was founded in Japan in 1954, is one of the largest music education institutions in the world. It offers guitar lessons as part of its curriculum in many countries in the Asia Pacific region, including Japan, Singapore, Malaysia, and Australia. Moreover, The Australian Institute of Music, based in Sydney, offers a Bachelor of Music degree with a major in guitar performance. It is one of the few institutions in the Asia Pacific region that offers a comprehensive program specifically focused on guitar performance. There are many guitar schools in the Asia Pacific region, including the Hong Kong Academy for Performing Arts, National Guitar Workshop, The Guitar Academy, Tokyo School of Music, Beijing Contemporary Music Academy, College of Music, Mahidol University, Academy of Rock, Manila Conservatory of Music, Indonesian Institute of the Arts, Musicians Institute Japan, Institute of Creative Music and Media, Guitar School Singapore, Vietnam National Academy of Music, and many more.

Some guitar museums in the Asia-Pacific region include The Fender Guitar Museum in Tokyo, Japan, is located inside the Fender Japan headquarters and features a collection of over 300 guitars, amplifiers, and other musical instruments. The museum also has a recording studio and a live performance space. Furthermore, the Taiwan Guitar Museum in Taipei, Taiwan, is home to a collection of over 500 guitars from around the world, including vintage and rare models. The museum also features a workshop where visitors can learn about guitar repair and maintenance. Moreover, the National Museum of Modern Chinese Literature in Beijing, China, has a section dedicated to the guitar's role in Chinese popular music. The museum features exhibits on Chinese literature and culture and has a collection of over 200 guitars and other musical instruments. There are many more guitar museums, including the Penang House of Music, the Music Museum, Musicland Fawkner, and Le Cong Kieu Street.

Live music shows are among the most popular concerts, owing to their growing popularity. As a result, certain groups of people have been inspired and motivated to pursue a career in music and learn to play various types of guitar. There are many popular music events in the Asia Pacific, including the Fuji Rock Festival, Laneway Festival, Clockenflap, Big Mountain Music Festival, Zandari Festa, and Laneway Festival. Some of the popular guitar live shows in Asia-Pacific include Eric Clapton Live in Japan, The Experience Hendrix Tour, Tommy Emmanuel Live, John Mayer Live in Asia, and Sungha Jung Live. Furthermore, the Asia Pacific region has a vibrant and diverse music scene, with many talented guitar bands that have gained popularity both within the region and around the world. Some of the most popular guitar bands in Asia are BTS, ONE OK ROCK, Mayday, Yuna, the 1975 Band, and many more.

There are many e-commerce sites where guitars are sold in the Asia Pacific region, both from local and international retailers. Some of the sites are Sweetwater is a US-based retailer that sells guitars and other musical instruments online, with international shipping available to many countries in the Asia-Pacific region. Furthermore, Yamaha is a Japanese musical instrument manufacturer that sells guitars, basses, and other instruments online through their e-commerce site, with shipping available to many countries in the Asia Pacific region. Moreover, Musician's Friend is a US-based retailer that sells guitars and other musical instruments online, with international shipping available to many countries in the Asia Pacific region. Furthermore, Thomann, a German retailer, sells a wide range of guitars and other musical instruments online, with international shipping available to many countries in the Asia Pacific region. Moreover, Guitar World is a Singapore-based retailer that sells guitars and other musical instruments online, with shipping available throughout the Asia Pacific region. In addition to Swee Lee, this Singapore-based retailer sells a wide range of guitars and other musical instruments online, with shipping available throughout the Asia Pacific region. Some of the most popular guitar stores in Asia Pacific include Yamaha Music, Swee Lee, Tom Lee Music, Guitar Center, Ishibashi Music, Music Bliss, and many more. Some of the Guitar Start-ups in asia Pacific region are Aalberg Audio, Orangewood Guitars , Kurv Guitar, Synergy Guitars, Fretello and many more.

Restraints:
Some Asian Pacific countries have high import tariffs, which can make guitars more expensive for consumers. This may reduce demand for guitars and make it difficult for manufacturers to sell in these markets. Furthermore, In some countries, there may be limited distribution channels for guitars, which can make it difficult for manufacturers to reach potential customers. This can also make it harder for guitar players to find the instruments and accessories they need. Moreover, while the Asia Pacific region has a large population, many people in this region have lower purchasing power compared to Western countries. This can make it challenging for manufacturers to sell higher-priced guitars, and may also limit the demand for premium guitar accessories.

Developments:
• In 2021, Yamaha introduced a new line of acoustic guitars called the FG Red Label Series, which features vintage-inspired designs and high-quality materials.
• Ibanez released several new guitar models in 2021, including the AZS series, which features semi-hollow body designs, and the JEM77P, a signature model for guitarist Steve Vai.
• ESP Guitars introduced the LTD Black Metal Series in 2021, which features sleek black designs and high-output pickups for heavy metal players.
• Cort Guitars launched a new line of acoustic guitars in 2021 called the CJ-Retro Series, which features vintage-inspired designs and modern features like Fishman electronics.
• Schecter released several new guitar models in 2021, including the Sun Valley Super Shredder FR S, a high-performance electric guitar designed for heavy metal and hard rock players.
• Fender introduced a new line of electric guitars called the American Professional II Series in 2021, which features upgraded hardware and electronics for improved performance.

Companies Mentioned in this Report:
Fender Musical Instruments Corporation, Gibson Brands, Inc., Yamaha Corporation, Cort Guitars, Paul Reed Smith Guitar, G&L Musical Instruments, Samick Musical Instrument Co., Ltd, C.F. Martin & Co. Inc, Hoshino Gakki, Roland Corporation.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific Guitar market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type:
• Acoustic Guitar
• Electric Guitar

By Distribution Chanel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents