Summary

The South American dishwasher market has continued to grow, driven by factors such as increasing urbanization, changing lifestyles, and rising disposable incomes. The market is also becoming more competitive, with new players entering the market and established companies introducing innovative products to meet the changing needs of consumers. During the historical period, as the economies of South America began to grow and more households entered the middle class, the demand for dishwashers began to rise. Manufacturers like Bosch and Electrolux began to expand their operations in the region, and local companies like Consul and Brastemp began to produce and sell dishwashers as well. Despite the increase in demand, the South American dishwasher market remained small in comparison to other regions such as Europe and North America. This was due, in part, to high import tariffs imposed by some countries, making it difficult for foreign manufacturers to compete with domestic brands. The macroeconomic instabilities of various South American countries have a significant impact on the South America Dishwasher Market. The dishwasher's penetration in commercial sectors and households is primarily due to the reduction in time spent cleaning dishes and the reduction in water waste. Households' unstable economic conditions make it difficult to afford kitchen appliances such as a dishwasher. The majority of people still prefer to wash their dishes by hand. The beginning of the covid-19 Pandemic the Dishwasher market in this region has continued to decline. Better economic conditions in countries and higher household income are required to boost demand for dishwashers.

According to the research report, "South America Dishwasher Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at a 7.66% CAGR from 2023 to 2028. Based on the countries, the market is segmented into Brazil, Argentina, and the rest of South America. Among these, Brazil leads the South American dishwasher market due to the country's high rates of urbanization, with more than 85% of the population living in cities. This trend has increased demand for appliances that are efficient and time-saving, such as dishwashers. Moreover, the Brazilian government has implemented policies aimed at promoting the production and sale of energy-efficient appliances, including dishwashers. This has helped to increase consumer awareness and demand for these products. In Brazil, dishwashers are subject to regulations regarding energy efficiency and safety. The National Institute of Metrology, Quality, and Technology (INMETRO) are the government agency responsible for establishing technical regulations and standards for appliances sold in Brazil. INMETRO has established energy efficiency labelling requirements for dishwashers sold in Brazil. These labels provide consumers with information about the energy consumption and efficiency of the appliance, allowing them to make more informed purchasing decisions. In addition, dishwashers sold in Brazil must comply with safety regulations established by INMETRO, which include requirements for protection against electrical shock, fire hazards, and other potential safety hazards.

In South America, dishwashers are classified into two types: built-in and freestanding. Freestanding dishwashers currently have a market share of more than 90% because they are more affordable and widely available than other types of dishwashers such as built-in or integrated models. They are also less difficult to install because no custom cabinet fittings or modifications to existing cabinetry are required. This makes them an appealing option for many consumers looking for a simple and cost-effective dishwashing solution. The Built-in segment is expected to grow at the fastest CAGR during the forecast period due to several advantages, including a sleek and integrated appearance, more customised options in terms of size and design, and the ability to blend in seamlessly with existing cabinetry. In Brazil, there are four sales channels for dishwashers: multi-brand, specialty stores, online (E-commerce), and others. The CAGR for the online channel is the highest during the forecast period. Due to this When compared to physical stores, which may be limited by space and other factors, online retailers can offer a wider range of products. This is especially important for customers looking for specific dishwasher models or features. Furthermore, online shopping provides consumers with convenience and accessibility by allowing them to browse and purchase products from the comfort of their own homes. This is especially important in South America, where many people live in cities without easy access to physical retail stores. The South American dishwasher market is divided into two segments: residential and commercial. The residential sector currently dominates the market due to high household ownership, increased housing construction, and growing environmental awareness. During the forecast period, the commercial dishwasher segment is expected to have the highest CAGR. Businesses in the foodservice industry are under pressure to maintain high standards of cleanliness due to growing concerns about food safety and hygiene. Commercial dishwashers are designed to clean and sanitize dishes thoroughly, reducing the risk of contamination and improving hygiene standards.

South America is home to a variety of dishwasher startups looking to disrupt the traditional cleaning industry by providing more efficient and environmentally friendly solutions. Here are a couple of examples: Lava e Seca, a Brazilian company, produces dishwashers that use less water and energy than traditional models. Their innovative products have won multiple awards, and they are widely used in homes and businesses across Brazil. Furthermore, Yapp is a Colombian startup that offers a dishwasher rental service for restaurants and other food-related businesses. Their solution is affordable, efficient, and eco-friendly, and it has helped many businesses reduce their environmental footprint. Moreover, Dondish is a Peruvian startup that offers a subscription-based dishwashing service. Customers can subscribe to the service and have their dishes washed and returned to them within 24 hours. Dondish uses eco-friendly cleaning products and processes, and their service is popular with busy professionals and families. In addition to Dishwash is an Argentinian startup that produces smart dishwashers that can be controlled through a mobile app. Their products are efficient and easy to use, and they are popular with tech-savvy customers who want to save time and reduce their environmental impact.

Restraints:
Some South American regions lack adequate infrastructure, such as dependable electricity and water supplies. Dishwasher startups may find it difficult to operate and expand in these areas as a result of this. Furthermore, financing is a major challenge for many startups in South America, including those in the dishwasher market. Access to capital is limited, which can make it difficult for these companies to scale their operations or invest in research and development.

Developments:
• Whirlpool announced plans to invest $100 million in expanding its production capacity in Brazil in 2021, which is expected to increase the company's competitiveness in the local market.
• Electrolux AB launched a new line of dishwashers in Brazil in 2021, featuring advanced cleaning technologies and innovative design elements.
• Bosch Home Appliances will launch a new line of dishwashers in Brazil in 2021, with smart connectivity, advanced cleaning technology, and a more user-friendly interface.
• Midea is a Chinese home appliance manufacturer that has recently expanded its presence in the South American market. In 2021, the company will launch a new dishwasher line in Brazil, with energy-efficient technology and customizable design options.

Major Companies present in the market:
Asko Appliances AB, Haier Group Corporation, Electrolux AB, Whirlpool Corporation, Robert Bosch GmbH, Miele & Cie, Samsung Electronics Co, LG Electronics Inc, Robam, Midea Group Co Ltd, Panasonic Corporation, Middleby Corporation, Godrej & Boyce, Siemens AG, Sub ZeRo, Vantage Group (Vatti).

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Dishwasher market with its value and forecast along with its segments
• Region-wise Dishwasher market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• Brazil
• Argentina

By Product Type:
• Built-in
• Free Standing

By Sales Channel:
• Multi-brans Stores
• Speciality Store
• Online

By Application Type:
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Dishwasher industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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