Summary

North Americans are known for their love of automobiles, and many car owners like to personalise their vehicles with accessories that can improve the functionality, appearance, and comfort of their vehicles. Exterior car accessories such as tonneau covers, running boards, grille guards, roof racks, and mud flaps are some of the more popular ones. Customization is a growing trend in North America, with many car owners investing in exterior accessories to personalise their vehicles and make them stand out on the road. In addition, outdoor activities such as camping, biking, and skiing are popular in North America, and many people use their vehicles to transport equipment for these activities. Exterior car accessories such as roof racks and bike carriers can help facilitate these activities. Moreover, the growth of e-commerce has made it easier for consumers to access a wider range of exterior car accessories, including niche products that may not be available in traditional brick-and-mortar stores. This has contributed to the growth of the market by expanding the availability of products and increasing competition among retailers. Overall, the preference for car exterior accessories in North America is strong and expected to continue growing in the coming years as car owners look for ways to personalise their vehicles and improve their functionality.

According to the research report, "North America Car Exterior Accessories Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at a rate of 6.15% CAGR by 2023–28. In North America, the increasing number of cars on the road and the growing number of consumers opting for regular car maintenance services are some of the factors that will drive the industry's growth. The market is estimated to record significant market growth in terms of value, attributable to the well-established automotive industry, the presence of a large number of prominent players, and the rising adoption of all types of vehicles in various countries in the North American market. Increasing demand for car modification in North America is also likely to boost the global market for exterior car accessories in the region. Furthermore, the growing automotive aftermarket in the United States will further supplement market growth in the region. Some of the leading players in the passenger car accessories market include Magna International Inc. and Denso International America Inc., among others. Based on the country, the market is segmented into the United States, Canada, and Mexico. Among them, the United States leads the market with a market share of more than 85% in 2022.

The history of exterior car accessories in North America dates back to the early 1900s, when the first automobiles began to appear on the roads. At that time, most cars were barebones, with few accessories or options available. However, as the popularity of cars grew, manufacturers began to offer a wider range of exterior accessories to enhance the appearance and functionality of vehicles. In the 1990s and 2000s, the popularity of off-road vehicles grew, and accessories such as lift kits, off-road tires, and skid plates became popular among SUV and truck owners. In recent years, exterior car accessories have continued to evolve, with new materials, technologies, and designs being introduced to the market. Today, there is a wide range of exterior car accessories available for all types of vehicles, from practical accessories such as roof racks and cargo carriers to performance accessories such as exhaust systems and air intakes. In North America, the market is categorised into body kits (front and rear bumper kits, spoilers, lip kits, front grilles, tuning hoods, etc.), exhaust mufflers, lights, alloy wheels, chrome accessories, window films, graphic stickers and reflectors, racks, and others (crash guards, side beading, window door visors, licence plate frames, exterior covers, side mirror covers, etc.). Among them, body kits are leading the market in 2022.

Transforming consumer demographics, rising disposable income, and an increasing population are key factors that will have a positive impact on car sales in the coming years. Since new vehicle owners often demonstrate more pro-activeness towards regular maintenance and cleaning of the vehicle, the sense of avoiding heavy future repairs will augment the automobile maintenance activities. Moreover, growing sales of used and refurbished vehicles in the region will further stimulate the demand for car care products. However, the pandemic caused by the coronavirus immensely affected several industry sectors owing to brief lockdown measures. The stringent government regulations took a severe toll on the automotive industry while disrupting supply chain dynamics along the way. Because almost all transportation activities were suspended during the period, the automotive industry suffered significantly. Also, the lockdown measures resulted in the temporary closure of auto detailing and car wash facilities.

According to the report, the North American market is segmented into vehicle types such as small cars, mid-sized cars, SUVs, MPVS, luxury cars, and pickup trucks (such as the Toyota Tacoma, Ford Ranger, Jeep Gladiator, Chevrolet Colorado, GMC Canyon, and Hyundai Santa Cruz). Among them, SUVs are projected to lead the market with more than half of the market share. SUVs and pickup trucks are popular vehicle types in North America, and owners of these vehicles often invest in accessories such as running boards, tonneau covers, and bed liners to enhance their functionality and appearance. Some of the car exterior accessories manufacturers across North America include WeatherTech, Westin Automotive, Thule, Go Rhino, etc. Further, the market is categorised into two major distribution channels, including OEM and aftermarket. Among them, the aftermarket is expected to lead the market by 2028, with a 75% market share.
In North America, with the growing popularity of EVs, there has been an increased demand for exterior accessories that are designed specifically for these vehicles. Some examples of EV accessories include charging port covers, front-end bras, and under body panels to protect against road debris. The growth of e-commerce has had a significant impact on the car exterior accessories market in North America. Many consumers are now purchasing exterior accessories online rather than in traditional brick-and-mortar stores. This has led to the emergence of new e-commerce platforms and marketplaces, as well as increased competition among retailers. In addition to that, manufacturers are increasingly experimenting with new materials to create more durable and lightweight exterior accessories. For example, carbon fibre is becoming more popular in the production of exterior accessories such as hoods, spoilers, and side skirts due to its lightweight and high-strength properties. Some manufacturers are integrating technology into their exterior accessories, such as incorporating LED lighting into grille guards or roof racks. This not only enhances the appearance of the vehicle but also improves safety by increasing visibility on the road.

There are several start-ups in North America that are focused on developing and selling exterior car accessories. For instance, 3D Carbon is a California-based company that produces high-quality carbon fibre hoods, spoilers, and body kits for a variety of vehicles. Torklift is a Washington-based company that specializes in aftermarket hitch systems and accessories, including trailer hitches, bike racks, and cargo carriers. AutoAnything is a San Diego-based online retailer that sells a wide range of exterior car accessories, including grille guards, nerf bars, and tonneau covers. Carven Exhaust is a Texas-based company that produces high-performance exhaust systems and tips for a variety of vehicles. Off Road Warehouse is a California-based company that specializes in off-road accessories, including lift kits, tires, and wheels for trucks and SUVs. Addictive Desert Designs is an Arizona-based company that produces high-quality off-road bumpers, side steps, and accessories for trucks and SUVs. Rhino-Rack is a Colorado-based company that specialises in roof racks and cargo carriers for a variety of vehicles.

Major Companies present in the market:
Oakmoore Pty Ltd., Car Mate Manufacturing Co Ltd, Lund International, Inc., Thule Group, Faurecia Se, Momo Srl., Toyodo Gosei Co Ltd., Magna International Inc., Cie Automotive S.A., Hayashi Telempu Corporation, Ideal Automotive Gmbh, Kasai Kogyo Co., Ltd., Samvardhana Motherson, Truck Covers Usa Llc, Yakima, Inc., Covercraft Industries LLC, Gronbach

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Exterior Car Accessories market with its value and forecast along with its segments
• Country-wise Exterior Car Accessories market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Accessories Type:
• Body Kits (Front and Rear Bumper Kits, Spoilers, Lip Kit, Front Grille, Tuning Hoods, etc)
• Exhaust Muffler
• Lights
• Alloy Wheels
• Chrome Accessories
• Window Films
• Graphic Stickers & Reflectors
• Racks
• Others (Crash Guards, Side Beading, Window Door Visors, License Plate Frames, Exterior Covers, Side Mirror Covers, etc)

By Distribution Channel:
• OEM
• Aftermarket

By Vehicle Type
• Small-sized Cars
• Mid-sized Cars
• SUVs
• MPVs
• Luxury
• Pickup Trucks (Toyota Tacoma, Ford Ranger, Jeep Gladiator, Chevrolet Colorado, GMC Canyon, Hyundai Santa Cruz)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Exterior Car Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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