Summary

A dishwasher is a mechanical device that cleans cutlery and dishware by spraying hot water over the dish to eliminate soiling. Consumers are becoming more interested in kitchen remodeling or renovation as a result of changing lifestyles, customer preferences for smart accessories, and rising urbanisation. A modular kitchen with smart appliances is the most recent advancement in this field. The ability to develop smart houses and smart kitchens as a result of internet penetration increases the convenience of homeowners. Dishwashers with internet connectivity enable smartphone-based remote control and cycle tracking. The North America region is expected to grow at a rapid pace due to the expanding manufacturing base of prominent companies such as GE Appliances, The Samsung, Robert GmbH, and others in Canada and the United States. This is likely to boost the consumption rate of dishwashers among the region's population. LG Wi-Fi-enabled smart dishwashers, for example, include SmartThinQ technology, which sends mobile alerts when an operation is completed. SmartThinQ technology is linked to Google Assistant and Amazon Alexa, allowing checking the status of cleaning with either of these services. Dishwashers with smart technology clean dishes thoroughly while saving time, energy, and water.

According to the research report, "North America Dishwasher Market Outlook, 2028," published by Bonafide Research, the market is expected to grow at a rate of 7.09% CAGR during the forecast period. The rising cost of hiring manual cleaners is a major factor driving consumer preference for automatic dishwashers in both residential and commercial settings. Dishwashers have grown in popularity in developed economies such as North America, where technologically advanced appliances are more widely used. Consumers are becoming more interested in multifunctional appliances. These appliances are frequently marketed as being two-in-one or three-in-one. Consumers' preferences for multifunctional objects are growing as the concept of minimalistic room’s gains traction. Adjustable racks in multifunctional and smart dishwashers can be raised or lowered, and sliding or fold-down tines provide space for larger objects. Such adaptability is likely to pique consumer interest and propel the dishwasher market in the United States forward at a rapid pace. The rising rate of dishwasher adoption is also being influenced by the country's increasing number of nuclear families.

The North American market is segmented into three major countries, including the United States, Canada, and Mexico. The United States is the largest market for dishwashers in North America, followed by Canada and Mexico. The United States has a significantly larger population than Canada and Mexico, which translates to a larger market for consumer goods such as dishwashers. Furthermore, the United States has a high standard of living, and many households have higher disposable incomes, which allow them to invest in more expensive appliances like dishwashers. Moreover, the United States has a robust housing market, with a large number of newly constructed homes each year. These homes often come equipped with modern appliances, including dishwashers. In addition to the United States, there is a culture of convenience and a desire for time-saving devices. Dishwashers fit into this culture as they offer a time-saving solution for a household chore that can be time-consuming. Besides Many established dishwasher manufacturers are based in the United States, such as Whirlpool, GE Appliances, and KitchenAid. These companies have a strong market presence and brand recognition, which can contribute to their dominance in the market.

The market is divided into two categories based on product type: built-in and freestanding. Though users can easily relocate dishwashing items from one location to another, the free-standing segment is expected to hold a large share of the market. Furthermore, the low cost of such products results in higher revenues from this segment. From 2023 to 2028, the built-in segment is expected to grow at the fastest CAGR of 9.89%. In general, built-in products have more features, such as specialised wash cycles, targeted sprays, and multiple spray arms, than freestanding products. The increasing popularity of modular kitchens is driving up demand for built-in kitchen appliances. Due to the growing importance of compact and small spaces, consumers prioritise kitchen space and storage area planning. The market is divided into three segments based on distribution channel: multi-brand stores, specialty stores, and online. The multi-brand store segment is expected to have the largest market share due to the wide availability of branded dishwashing items in these stores. Furthermore, users can see a product performance demo in person with the assistance of store personnel, which aids in revenue generation from this segment. Due to the creation of events by online merchants to drive sales through themed promotions, such as on the occasion of Diwali, Christmas, and other important festivals, the online segment has the highest CAGR during the forecasted period. Consumers are drawn to online store-based channels due to increased internet penetration and an easy shopping experience with simple return policies and payment options.

Depending on the application, the market is divided into two parts: residential and commercial. Due to the high consumption of items among residential users for their daily utensil washing needs, the residential segment is expected to hold a significant share of the market. Furthermore, the widespread availability of shaded and colored dishwashers is likely to entice residential users to purchase them, thereby supporting segmental growth. The commercial sector is expected to grow at the fastest rate. Due to the product's ability to clean a large number of dishes and glassware efficiently, its use in commercial foodservice sectors such as restaurants, pubs, hotels, and cafés has increased significantly.

The first commercially successful dishwasher was introduced in the United States in 1886 by Josephine Cochrane. Cochrane was a wealthy socialite who was frustrated with her servants for breaking her expensive china while washing it by hand. She designed a dishwasher that used water pressure to clean dishes and had wire compartments to hold them in place. Her dishwasher was initially marketed to hotels and restaurants but eventually became popular in wealthy households. In the early 20th century, manufacturers started to produce electric dishwashers, which were more efficient and convenient than their hand-powered predecessors. In the 1920s, the first built-in dishwashers were introduced, which were designed to fit under countertops and blend in with kitchen cabinetry. Furthermore, in the 1980s, energy-efficient dishwashers were introduced, which used less water and energy than older models. In the 1990s, dishwashers with electronic controls and digital displays were introduced, which allowed for more precise control over the wash cycle.

Restraints:
While the North American dishwasher market has many opportunities and growth drivers, there are also several restraints that could slow the market's growth. Competition from low-cost alternatives such as hand washing and disposable products is one of the most significant restraints on the North American dishwasher market. To avoid the cost and maintenance of a dishwasher, some consumers may prefer to wash dishes by hand or use disposable products. Furthermore, while technological advancements have fueled innovation in the dishwasher market, they can also be a barrier because consumers may be hesitant to adopt new technology or find it difficult to learn how to use new features and functions.

North America Dishwasher Start-ups:
• Tetra: Tetra is a California-based start-up that has developed a countertop dishwasher designed for small spaces. The Tetra dishwasher uses ultrasonic cleaning technology to clean dishes without the need for a pre-wash or detergent.
• Heatworks: Heatworks is a South Carolina-based start-up that has developed a connected dishwasher called Tetra Countertop Dishwasher. The Tetra dishwasher uses graphite electrodes to heat the water and can be controlled through a mobile app.
• Monogram: Monogram is a start-up founded by GE Appliances that produces high-end dishwashers with advanced features such as customizable wash cycles and Wi-Fi connectivity.
• Scrubba: Scrubba is a start-up that produces a portable, hand-powered washing device that can be used to wash clothes and dishes. The Scrubba Wash Bag is designed for travelers, but can also be used in households where a dishwasher is not available.
• Homebiotic: Homebiotic is a start-up that produces a probiotic spray designed to improve the indoor microbiome. While not strictly a dishwasher start-up, Homebiotic's products can be used in conjunction with dishwashers to help reduce bacteria and improve indoor air quality.

The following are some of the key developments in the North American dishwasher market:

• In 2021, Whirlpool introduced several new dishwasher models, including the WDT750SAKZ and WDTA50SAKZ. These dishwashers have cutting-edge features like a third-level rack and soil sensor technology.
• The Bosch 800 Series SHPM88Z75N dishwasher, which has a flexible third rack, a built-in water softener, and a quiet 40-decibel operation, was introduced. Bosch also expanded its MyWay rack line to provide more flexibility in dish loading.
• In 2021, GE Appliances released several new dishwasher models, including the GE Profile PDW738SBNTS and the GE GDT665SSNSS. These dishwashers have innovative wash systems as well as advanced features like Wi-Fi connectivity.
• KitchenAid introduced the KDTM404KPS dishwasher, which includes a dynamic wash arm and a third-level rack for extra capacity. The KDTM404KPS also has a Clean Water Wash System, which removes food particles from the wash water on a continuous basis.
• The LG LDP6810SS dishwasher features a quad-wash system with four spray arms and advanced filtration technology. The LDP6810SS also has TrueSteam technology, which aids in the elimination of bacteria and the reduction of water spots.

Major Companies present in the market:
Asko Appliances AB, Haier Group Corporation, Electrolux AB, Whirlpool Corporation, Robert Bosch GmbH, Miele & Cie, Arçelik AS, Samsung Electronics Co, LG Electronics Inc, Robam, Midea Group Co Ltd, Panasonic Corporation, Middleby Corporation, Godrej & Boyce, Siemens AG, Sub ZeRo, Vantage Group (Vatti) , IFB Appliances.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Dishwasher market with its value and forecast along with its segments
• Region-wise Dishwasher market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Built-in
• Free Standing

By Sales Channel:
• Multi-brans Stores
• Speciality Store
• Online

By Application Type:
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Dishwasher industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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