Summary

The market for interior car accessories in the Middle East and Africa is diverse and dynamic. Consumers have access to a wide range of products, from practical items such as phone mounts and cup holders to more luxurious features such as leather seats and high-end audio systems. With the growth in disposable incomes, consumers in the MEA region are increasingly looking for premium and luxury car accessories. This has led to a growth in demand for high-end car accessories such as leather seat covers, customised floor mats, and dashboard covers. As cars continue to become more advanced and connected, the demand for interior car accessories is expected to remain strong in the Middle East, Africa, and around the world. It is worth noting that the automotive industry in the Middle East and Africa faces unique challenges, including economic instability, political turmoil, and a lack of infrastructure. The industry has strong potential for growth in the long term, and the market for interior car accessories will continue to be an important part of this growth. Also, with the growth in technology and the increasing adoption of smart cars, consumers in MEA are also looking for tech-enabled car accessories such as car chargers, GPS systems, and car cameras.

According to the research report, "Middle East and Africa Interior Car Accessories Market Outlook, 2028," published by Bonafide Research, the market is projected to grow at 6.63% CAGR by 2023–28. The Middle East and Africa region is home to a number of major automotive players, including Toyota, Nissan, Hyundai, and Ford. In addition, several local brands, such as TATA Motors, are also active in the market. Also, the region is home to a number of emerging automotive markets, such as Iran and Egypt, which have seen strong growth in recent years. Further, consumers in the Middle East and Africa are increasingly looking for personalised and customised car accessories that reflect their individual styles and preferences. This has led to a growth in demand for customised car accessories such as steering wheel covers, car seat covers, and car mats. With the growing awareness about the impact of climate change, consumers in the Middle East and Africa are increasingly looking for eco-friendly and sustainable car accessories, such as recycled rubber mats, organic seat covers, and bamboo dashboards.

The Middle East and Africa region is seeing a significant increase in car ownership, which is driving growth in the interior car accessories market. Consumers are increasingly interested in products such as seat covers, floor mats, and steering wheel covers. In some countries in the Middle East and Africa region, there is a growing interest in luxury and premium interior car accessories. This includes products such as leather seat covers, high-end audio systems, and advanced infotainment systems. Safety and security are major concerns for car owners in the Middle East and Africa region, and this is driving demand for products such as car alarms, GPS trackers, and security cameras. In addition to that, there is a growing awareness of environmental issues in the MEA region, and consumers are increasingly interested in eco-friendly and sustainable interior car accessories. This includes products made from recycled materials, natural fabrics, and non-toxic materials. Based on the report, the market is segmented into electronics accessories, consoles and organizers, mats, interior covers, central locking systems, armrests, communication systems, dash kits, sunshades, interior lighting, air fresheners, interior chrome accessories, and others. Among them, nearly half of the market is occupied by electronics accessories, which include car audio, car video, car chargers, mobile holders, car vacuum cleaners, inflators and compressors, car Bluetooth accessories, car GPS tracker and navigation, reverse parking systems, etc.

According to the report, the market is segmented into three major economies, including the UAE, Saudi Arabia, and South Africa. Among them, Saudi Arabia is leading the market in 2022 and is expected to dominate the market by the end of the forecasted period, followed by South Africa. The market for interior car accessories in Saudi Arabia is growing steadily due to the increasing demand for customised car accessories that enhance the overall driving experience. Some of the popular interior car accessories in Saudi Arabia include customised seat covers, floor mats, dashboard covers, steering wheel covers, and car fragrance. Also, high internet penetration and the proliferation of smart devices are increasing connectivity and boosting the demand for infotainment systems. Growth in demand for the installation of infotainment systems in luxury cars and growing sales of luxury cars are expected to fuel demand for Saudi Arabia's passenger car accessories market. Based on vehicle type, the market is divided into small cars, mid-sized cars, SUVs, MPVS, luxury cars, and pickup trucks such as the Toyota Tacoma, Ford Ranger, Jeep Gladiator, Chevrolet Colorado, GMC Canyon, and Hyundai Santa Cruz. Among them, SUVs are projected to lead the market by the end of the forecast period. Sedan cars are in high demand in the Kingdom of Saudi Arabia, as they are economical and suitable for all kinds of buyers. They are easy to maintain, have a high engine capacity, and are suitable for off-road driving. Sedan passenger cars are highly spacious and, therefore, are highly preferred by consumers for long-distance traveling.

Based on the distribution channel category, the market is divided into OEM and aftermarket. The aftermarket segment is expected to capture the largest market share in the forecast period due to the growing adoption of advanced technologies in the manufacturing process and the use of high-quality materials for manufacturing passenger car accessories. Interior car accessories in the Middle East and Africa are sold through various channels, including automotive retail stores, online marketplaces, auto parts stores, car dealerships, specialty stores, and hypermarkets. E-commerce platforms such as Souq.com, Jumia, and Noon have a significant presence in the MEA and offer a wide range of interior car accessories for sale. Customers can browse through various brands and products, compare prices and features, and purchase the items they need with ease. Consumers in MEA are increasingly opting for online purchases of car accessories, thanks to the increased availability of online shopping platforms. This has led to a growth in demand for online platforms that offer a wide range of car accessories at affordable prices.

Recent Developments:
• Toyota, a Japanese multinational automotive manufacturer, announced the opening of a new assembly plant in Ghana to produce its popular Hilux pickup truck for the African market. This investment is expected to boost local manufacturing and create new jobs in the region.
• Carrefour, a French multinational retail company, announced the launch of its first Carrefour Auto store in Morocco. The store offers a wide range of car accessories, spare parts, and services, making it a one-stop shop for car owners in the country.
• Hella, a German automotive supplier, announced the opening of a new office and warehouse in South Africa to expand its presence in the African market. The new facility will stock a wide range of automotive lighting and electronics products to meet local demand.
• Magna, a Canadian automotive supplier, announced the opening of a new manufacturing facility in Morocco to produce automotive seating systems. The new plant will create jobs and help Magna meet the growing demand for its products in the region.
• Michelin, a French tire manufacturer, announced the opening of a new plant in Algeria to produce truck tires for the local market. The plant is expected to create over 1,000 jobs and increase Michelin's production capacity in North Africa.

Major Companies present in the market:
Grupo Antolin, HYUNDAI MOBIS, Truck Hero, Inc., Ficosa International SA., Pioneer, H.I MOTORS, Momo Srl., Harman International., WeatherTech

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Interior Car Accessories market with its value and forecast along with its segments
• Country-wise Interior Car Accessories market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Accessories Type:
• Electronics Accessories (Car Audio, Car Video, Car Chargers, Mobile Holders, Car Vacuum Cleaners, Inflator and compressor, Car Bluetooth Accessories, Car GPS Tracker & Navigation, Reverse Parking System, etc.)
• consoles and organizers
• Mats
• Interior Covers
• Central Locking Systems
• Armrest
• Communication System
• Dash Kits
• Sunshades
• Interior Lighting
• Air Freshener
• Interior Chrome Accessories
• Others (Seat Neck Cushion, Gear Knobs, etc.)

By Distribution Channel:
• OEM
• Aftermarket

By Vehicle Type
• Small-sized Cars
• Mid-sized Cars
• SUVs
• MPVs
• Luxury
• Pickup Trucks (Toyota Tacoma, Ford Ranger, Jeep Gladiator, Chevrolet Colorado, GMC Canyon, Hyundai Santa Cruz)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Interior Car Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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