Summary

People in the Middle East and Africa prefer exterior car accessories to enhance the look and functionality of their vehicles. With the rise of car ownership in the region, the demand for car accessories has also grown rapidly. Many car owners want to personalise their cars and make them stand out on the road, and exterior car accessories are a great way to achieve this. In addition to their aesthetic appeal, many exterior car accessories are also functional and practical. For example, window tinting can help reduce the amount of heat that enters the car and provide privacy, while roof racks can increase the car's carrying capacity. Another factor driving the popularity of exterior car accessories in the Middle East and Africa is the region's harsh weather conditions. High temperatures, sandstorms, and other weather events can take a toll on a car's exterior, and many car owners invest in accessories such as car protection films to keep their vehicles looking new. The key factors driving the exterior car accessories market are the increased demand and production of enhanced cars and the growing popularity of electric vehicles. Also, the on-going technological advancements in passenger car accessories and the high demand for installing infotainment systems are expected to bolster the Middle East & Africa exterior car accessories market growth during the forecast period.

According to the research report, "Middle East and Africa Exterior Car Accessories Market Outlook, 2028," published by Bonafide Research, the market is projected to reach a size of around USD 9 billion by 2028. Rapid urbanization, an improved lifestyle, and the high per capita income of consumers make them invest in the purchase of passenger cars. In 2020, more than 158,700 vehicles were sold in the UAE, and the growing preference for private vehicle ownership is expected to influence the sales of passenger cars. Consumers add car accessories as an additional option to improve the automobile's protection, comfort, security, and mobility. Car accessories not only improve the aesthetic appeal of cars, but they also provide the driver with a higher level of confidence to drive the vehicle seamlessly. The high sales of passenger cars are fuelling the sales of car accessories. The booming automotive industry is expected to create lucrative growth opportunities for the UAE car accessories market over the upcoming timeframe.

The continuous evolution of technology, along with technological innovations, attracts customers to invest in the purchase of car accessories. Advanced car accessories give passengers a sophisticated appearance, comfort, and convenience while driving. There is a wide range of car accessories available on the market, some of which are of poor quality. Car accessory manufacturers are improving the quality of materials used in the manufacturing process to improve their sales. Manufacturers have started using fuel-efficient and lightweight materials for manufacturing passenger car accessories. Also, the introduction of advanced systems such as new lighting systems, dynamic window displays, and biometric entry to cars is expected to act as a positive factor in accelerating the demand for the exterior car accessories market in the forecast period. Saudi Arabia will dominate the market in 2022, according to the countries. The auto accessories market in the Kingdom of Saudi Arabia (KSA) is witnessing steady growth, bolstered by a growing population and the use of personal vehicles due to limited public transportation. Personalization is quickly becoming a strong differentiator as customers look for ways to make their vehicles stand out. As automotive demand in the region remains weak, accessories become a viable option to boost dealers’ profitability.

The market for exterior car accessories in the Middle East and Africa is constantly evolving, with new products and trends emerging all the time. Customization services are becoming increasingly popular in the Middle East and Africa as more car owners seek to personalise their vehicles. Companies are now offering a range of customization options, from bespoke paint jobs to unique body kits and alloy wheels. In addition to that, LED lighting is growing in popularity in the region, with many car owners opting for custom lighting solutions to enhance the appearance of their vehicles. LED lights can be installed in various parts of the car, such as the headlights, taillights, and interior, to create a unique and eye-catching look. Ceramic coatings are becoming more popular in the Middle East and Africa as car owners look for ways to protect their vehicles from the harsh climate and sandstorms in the region. Ceramic coatings provide a durable and long-lasting layer of protection that can help prevent damage from UV rays, dust, and sand. Furthermore, with the growing popularity of electric vehicles in the region, there is a growing demand for accessories that are specifically designed for EVs. These accessories include charging cables, charging stations, and custom battery packs. Based on accessories, the body kit segment will lead the market in 2022.

With these developments, there are many regulations for the automotive industry, including the exterior car accessories market, which can vary across the Middle East and Africa as each country has its own laws and regulations. For instance, governments in the region may have specific safety regulations that need to be followed when designing, manufacturing, and selling automotive accessories. For instance, there may be guidelines on the materials used for exterior car accessories such as bull bars, which should not obstruct the vehicle’s lights and should not increase the risk of injury to pedestrians in the event of an accident. There may also be regulations on the use of certain materials in car accessories to ensure they do not harm the environment. For example, restrictions on the use of materials like lead or mercury may be implemented. The import of exterior car accessories may be subject to specific regulations such as tariffs, customs duties, or other taxes. Governments in the region may have strict regulations on the use of intellectual property such as copyrights, patents, or trademarks. Also, countries in the region may have laws to protect consumers from faulty or counterfeit products. Manufacturers may have to comply with regulations on the use of proper labelling, product packaging, and instructions to ensure consumers are well informed before purchasing the products.

Based on the vehicle type, SUVs and 4x4s are very popular in the Middle East and Africa, as they are well-suited to the region's tough terrain and extreme weather conditions. As a result, there is a high demand for exterior car accessories such as bull bars, roof racks, and winches for these types of vehicles. Pick-up trucks are also popular in the region, particularly in rural areas where they are used for a wide range of tasks, from hauling goods to off-road driving. Exterior car accessories for pickup trucks include bed liners, tonneau covers, and rear bumpers. The luxury car segment, on the other hand, is expected to grow at a CAGR of more than 7% by 2028, particularly in urban areas. Accessories such as chrome trims, spoilers, and body kits are popular among luxury car owners, as they add a touch of style and personalization to their vehicles. However, commercial vehicles such as trucks and buses are also common in the region, and exterior car accessories such as side steps, mud flaps, and mirror covers can be applied to these vehicles to improve their functionality and aesthetics.

According to the market, the Middle East and Africa market is segmented into two major distribution channels, including OEM and aftersales. The aftermarket for exterior car accessories in the Middle East and Africa is a significant segment of the automotive industry. Aftermarket sales of exterior car accessories refer to the sales of accessories that are not included in a new car purchase but are installed later by the owner or by a third-party workshop. The market in the Middle East and Africa is primarily driven by the region's growing population and rising disposable income levels. Many consumers in the region seek to personalise and enhance their vehicles through the installation of exterior car accessories such as spoilers, body kits, and alloy wheels, among others. Furthermore, the region's harsh climate and road conditions necessitate more frequent replacement or upgrade of exterior components, such as replacing damaged or worn out bumpers, mirrors, or headlights. The aftermarket for exterior car accessories is further supported by the availability of a vast range of products from both local and international manufacturers. The presence of well-established aftermarket players, along with the growth of e-commerce platforms, has further boosted the availability and accessibility of aftermarket products for consumers in the region. However, the OEM segment is growing at a higher CAGR by 2023–28.

In the Middle East and Africa, many exterior car accessories are sold through independent automotive aftermarket shops, which specialise in selling and installing automotive parts and accessories. These shops can be found in many cities and towns across the region, and they offer a wide range of products from both local and international manufacturers. However, with the increasing popularity of e-commerce, many exterior car accessories are sold through online retailers. These retailers offer a convenient way for consumers to browse and purchase products from the comfort of their own homes, and they often provide a wide range of products at competitive prices. Some car dealerships in the Middle East and Africa also sell exterior car accessories. These accessories are typically sold as optional extras when purchasing a new vehicle, and dealerships often have a showroom or catalogue of available accessories for customers to choose from. Specialty stores that focus on selling a specific type of exterior car accessory, such as bull bars or roof racks, are also common in the region. These stores offer a more specialised selection of products and often provide expert advice and installation services. In addition to that, automotive trade shows and exhibitions, such as the Dubai International Motor Show and the Cairo International Motor Show, provide a platform for manufacturers and retailers of exterior car accessories to showcase their products to potential customers.

Major Companies present in the market:
Thule Group, Faurecia Se, Momo Srl., Toyodo Gosei Co Ltd., Magna International Inc., Cie Automotive S.A., Samvardhana Motherson, Yakima, Inc.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Exterior Car Accessories market with its value and forecast along with its segments
• Country-wise Exterior Car Accessories market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Accessories Type:
• Body Kits (Front and Rear Bumper Kits, Spoilers, Lip Kit, Front Grille, Tuning Hoods, etc)
• Exhaust Muffler
• Lights
• Alloy Wheels
• Chrome Accessories
• Window Films
• Graphic Stickers & Reflectors
• Racks
• Others (Crash Guards, Side Beading, Window Door Visors, License Plate Frames, Exterior Covers, Side Mirror Covers, etc)

By Distribution Channel:
• OEM
• Aftermarket

By Vehicle Type
• Small-sized Cars
• Mid-sized Cars
• SUVs
• MPVs
• Luxury
• Pickup Trucks (Toyota Tacoma, Ford Ranger, Jeep Gladiator, Chevrolet Colorado, GMC Canyon, Hyundai Santa Cruz)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Exterior Car Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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