Summary

The dishwasher market in the Middle East & Africa region is still in its nascent stage, with low penetration levels compared to other regions. Rising disposable income, changing lifestyles, and increasing urbanisation are driving market growth. Additionally, growing awareness of hygiene and the benefits of using a dishwasher are contributing to market growth. Dishwashers are especially popular in urban areas, where people have hectic schedules and little time for housework. Furthermore, the trend towards modern kitchens with built-in appliances is contributing to the region's dish washer industry's growth. Product innovation in the dishwasher, such as voice control systems, pre-soak cycles, adjustable shelves, better spray guns, and improved wash and dry systems, is expected to drive market development. The higher prices of dishwashers make it difficult for an average residential population to install the machine. Further, as there was no manual help available in cleaning the dishes during the Covid 19 pandemic, there was a sharp inclination of people towards the dishwashers which helped the dishwasher market to rise.

According to the research report, “Middle East & Africa Dishwasher Market Outlook, 2028”, published by Bonafide research the market is anticipated to grow with a CAGR more than 8% during the forecast Period. Based on the countries, the market is segmented into Saudi Arabia, United Arab Emirates and South America. Among these, Saudi Arabia leads the Middle East and Africa dishwasher market during the forecast period. The Saudi dishwasher market has grown significantly in recent years, and a similar trend is expected to continue in the coming years. Following the pandemic, the Saudi dishwasher market is expected to thrive due to growth in the organized retail and e-commerce industries, as well as increased consumer preference for sanitation devices. The main driver of the country's dishwasher market growth is rapid urbanisation. Along with the rapid rise in disposable income in Saudi Arabia, middle- to high-income consumers are opting for dishwashers at a faster pace, creating a demand for the same. The continuous increase in population density in metro cities, as well as their rising disposable income, has fueled the growth of the kitchen appliances market. People are primarily migrating from rural to urban areas in search of employment opportunities. This migration opens up significant opportunities for infrastructure projects in hotels and restaurants. Furthermore, the growing urbanized population creates a high demand for white goods such as dishwashers from people living in metro cities who are looking for a high standard of living.

The market is further subdivided by type into built-in and freestanding. Due to their free mobility advantages, freestanding dishwashers are expected to hold the largest market shares and maintain their dominance in the forecast period. The model is easily adaptable and allows for hassle-free relocation to new geographies. The built-in dishwasher has the highest CAGR due to the fact that built-in models have more features, such as specialized wash cycles, targeted sprays, and multiple spray arms. Furthermore, innovations such as flexible interior layout, LED touch panels, push drawers, and a sleek appearance have increased demand for built-in products. Based on Distribution Channel, the market is further segmented into multi-brans Stores, Specialty Stores and online. Among all distribution channels, Multi-brans Stores are expected to have the highest sales revenue share in the market. The availability of multiple brands in one location is one of the growth indicators. Furthermore, the market is expanding as a result of specialized discount schemes from multi-branded stores. However, due to consumer preference for online shopping, the online segment is expected to grow at the fastest CAGR in the next five years. Furthermore, online stores are more practical for the plethora of options. Consumers can easily compare features and prices, contributing to the market segment's rapid growth. The market is divided into residential and commercial applications. In 2022, the residential segment accounted for more than 80% of the Dishwasher market. Factors contributing to the growth of the regional application segment include increased awareness of sanitary methods and a preference for modal kitchens, which are expected to drive the segment during the forecast period. During the forecast period, the commercial segment had the highest CAGR. Because of the increased demand for dishwashers in restaurants, hotels, workplaces, bars, and pubs, the product's demand is expected to rise.

The first dishwashers were introduced in the Middle East in the 1970s and 1980s, primarily in wealthier households in countries such as Saudi Arabia and the United Arab Emirates. These early dishwashers were often imported from Europe and the United States, and were considered a luxury item. Dishwashers are also becoming more widely available in the Middle East, where they are increasingly being used in homes and restaurants. Many appliance manufacturers have also developed models specifically designed for the Middle Eastern market, which may include features such as specialized dish racks and multiple wash settings.
Several start-ups in the Middle East and Africa are focusing on the dishwasher market with the goal of bringing innovation and affordability to this sector. Here are a couple of examples: Kudu is a start-up based in Kenya that specializes in developing affordable and sustainable household appliances, including dishwashers. Their dishwashers use less water and energy than traditional models and are designed to be easy to use and maintain. Furthermore, WashEm is a South African start-up that offers a range of dishwashing services for commercial and industrial clients. They use innovative technology to conserve water and energy while still providing a high-quality cleaning service. Moreover, DishPal is a start-up based in Dubai that offers a subscription-based service for dishwashing. Customers can sign up to have their dishes collected, cleaned, and returned within 24 hours, without the need for a dishwasher at home. In addition to Aqua Air, a Tunisian start-up has developed a unique dishwasher that uses a combination of air and water to clean dishes. Their product is designed to be energy-efficient and environmentally friendly. As well, Smart Dish is a start-up based in Nigeria that offers a range of smart home appliances, including dishwashers. Their products are designed to be affordable and energy-efficient, making them accessible to a wider range of consumers.

Restraints:
Water scarcity is a major issue in many parts of the Middle East and Africa, and dishwashers use a lot of water to work. As a result, they may be less useful in areas where water is scarce or where water conservation is a priority. Furthermore, in many parts of the Middle East and Africa, access to reliable electricity, which is required to run dishwashers, is limited. This can be a significant impediment to adoption, especially in rural areas. Moreover, one of the major restraints of the Middle East and Africa dishwasher market is a lack of product awareness and acceptance. Many people in these areas are still used to washing dishes by hand and may not see the benefit of purchasing a dishwasher.

Developments:
• Bosch, a leading global manufacturer of appliances, continued to expand its presence in the Middle East and Africa dishwasher market in 2021. The company launched a range of new dishwasher models, including the Serie 2, Serie 4, and Serie 6 models, which are designed to be more energy-efficient and user-friendly.
• LG, another major player in the dishwasher market, also expanded its product lineup in the Middle East and Africa in 2021. The company launched several new models, including the LG DFB512FP, which is designed to be more durable and energy-efficient.
• Samsung introduced several new dishwasher models in the Middle East and Africa in 2021, including the Samsung DW60M9550FS, which features advanced sensors and smart connectivity options.
• Siemens, a subsidiary of Bosch, also continued to develop its dishwasher product line in the Middle East and Africa in 2021. The company introduced several new models, including the Siemens SN235W03JG, which is designed to be more energy-efficient and user-friendly.
• Beko, a Turkish appliance manufacturer, expanded its presence in the Middle East and Africa in 2021 with the launch of several new dishwasher models, including the Beko DEN48X20G, which features advanced sensors and a range of wash settings.

Major Companies present in the market:
Asko Appliances AB, Haier Group Corporation, Electrolux AB, Whirlpool Corporation, Robert Bosch GmbH, Miele & Cie, Samsung Electronics Co, LG Electronics Inc, Robam, Midea Group Co Ltd, Panasonic Corporation, Techtronic Industries, Godrej & Boyce, Siemens AG, Sub ZeRo, Faber, Vantage Group (Vatti).

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Dishwasher market with its value and forecast along with its segments
• Region-wise Dishwasher market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• UAE
• Saudi Arabia
• South Africa

By Product Type:
• Built-in
• Free Standing

By Sales Channel:
• Multi-brans Stores
• Speciality Store
• Online

By Application Type:
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Dishwasher industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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