Summary

The history of air purifiers in Italy dates back to the early 20th century, when air pollution became a major issue in major Italian cities such as Milan and Rome. The problem was caused by the industrialization of the country and the increasing use of vehicles. In the 1920s and 1930s, Italian engineers started to develop air purifiers for industrial use. These early air purifiers were designed to remove harmful particles from the air in factories and other industrial settings. However, with the increasing air pollution in urban areas, these air purifiers soon became popular for use in homes and offices. In the 1960s and 1970s, air pollution became a major public health concern in Italy, leading to the development of more advanced air purifiers. These new air purifiers were designed to remove a wider range of pollutants, including allergens, bacteria, and viruses. Today, air purifiers are a common household appliance in Italy and are used by people of all ages to improve indoor air quality and reduce the risk of respiratory problems and other health issues. There is also a ground-level air purification system developed in Italy, Air Pollution Abatement (Apa), which controls air quality in industrial sites, workplaces, urban spaces, commercial, and residential areas. Vortice Electrosociali S.p.A., Daikin Air Conditioning Italia S.p.A., Bimar S.r.l., Haier Europe Trading Sarl., Olimpia Splendid S.p.A. Dyson S.r.l, LG Electronics Italia S.p.A., Samsung Electronics Italia S.p.A., Philips S.p.A., and Winix Europe B.V. are some of the air purifier companies in the Italian market.

According to the research report "Italy Air Purifier Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 349.52 million during the forecast period. The market is expected to be driven by the rising number of airborne diseases and the increasing pollution levels in urban areas. Moreover, growing health consciousness, coupled with the improving standard of living and rising disposable income, is expected to boost market growth. The lockdown measures implemented by the governments of various countries in light of the onset of the COVID-19 pandemic in 2020 have resulted in boosting the sales of home appliances such as air purifiers, cleaning appliances, kitchen appliances, and water filtration devices. Rising awareness regarding healthy living has contributed to increased sales of air purifiers across Italy.
In 2021, Italy will rank 67th out of 118 nations in terms of air pollution. The air purifier market in Italy is expected to expand at a rapid pace during the projected period. Technological innovation, new and better filters, and government initiatives are driving the industry. Air purifiers have a fan and one or more filters. The fan (or, more rarely, a network of internal fans) draws in air, which then passes through the inner filters. These filters return clean air to space while trapping pollutants like dust, pollen, and germs. This filtering technique maintains the interior airflow. While most air purifiers contain HEPA (high-efficiency particulate air) filters, some versions additionally incorporate UV light or activated carbon filters.

According to the Ministry of Health, 10% of Italian asthmatics have a severe illness, impacting over 3 million individuals, or approximately 5% of the population. Asthmatic people have inflamed bronchial passageways. It is more difficult for them to breathe when dust mites, pollen, or pet dander irritate their airways. In recent years, PM2.5 levels in Italy have decreased from an average of 19.3 g/m3 to 19.4 g/m3, and more and more locations are facing extremely high levels of pollution. The air quality index monitoring site map, which depicts the air quality values released and confirmed by the Regional Agencies for Environmental Protection (ARPA), reveals extremely poor levels in cities like Milan, Turin, Genoa, Perugia, Spoleto, Rieti, and Rome.

Companies are manufacturing in order to strengthen their market position. In the Italian market, for example, Hoover debuted its new series of air purifiers in 2020, featuring the H-PURIFIER 300, H-PURIFIER 500, and H-PURIFIER 700 models. The major advantages of these devices include accurate air quality monitoring, a three-stage filtration system, and the ability to swiftly cleanse the home environment with consistent 360-degree airflow. These appliances employ cutting-edge technology, and the sensors and software allow for constant internal and exterior detection data updates. The hOn app, a new platform created by Haier Europe, enables remote control, monitoring, and activation of the entire system.

On the basis of technology, HEPA filters dominated the market and are projected to have significant growth during the forecast period. HEPA filters are extremely effective at capturing airborne particles such as pollen, dust, smoke, and bio-contaminants. HEPA filters' superior quality and dependability in removing airborne particles are projected to drive product penetration in the market. Other types of air purifiers mentioned are activated carbon, ionized filters, and others. UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc. are types of technologies mentioned by others. In terms of application, the commercial segment led the market in 2022. Hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centers, and other recreational facilities are among the commercial applications of air purifiers. Air purifiers with activated carbon and HEPA are used in hotels and restaurants to remove airborne particles, smoke, and odors from the air, thereby improving the quality of the air. On the basis of mounting type, the market is segmented into fixed and portable. The portable segment dominated the market due to its portability, simple operation without any structural changes in the house, and easy maintenance.

Considered in this report
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Italy Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.