Summary

The Austrian rental market structure has remained unaltered from previous years, with ownership dominating usership, resulting in low penetration rates and sophisticated consumer demand for product and service offerings, further skewing the market toward purchasing equipment. The Austrian rental sector, like that of Switzerland, is distinguished by the presence of large worldwide corporations as well as local renters with loyal clientele. The importance of OEMs and distributors in the rental industry, as well as the need for rental specialists, is at the heart of why they continue to be market leaders. Companies with fewer than 50 employees still control over 80% of the leasing market. Despite its significant degree of fragmentation, the Austrian market maintains a high level of competition and service quality, as well as continually updated fleets. Despite recent developments in regional M&A activity, the Austrian market has not changed significantly in recent years. Despite the market's current high level of stability, a consolidation cycle could begin in the near future. Boels machine rental Austria GmbH Wiener Neudorf, Ernst Dangl GmbH, Boels Maschinenverleih Österreich GmbH Wiener Neudorf, Zeppelin Austria GmbH, and among others are the rental agencies operating in Austrian Market.

According to the research report, “Austria Construction Equipment Rental Market Overview, 2028” published by Bonafide Research, the market is projected to grow at a significant rate by 2028. Austrian rental market turnover climbed to 6.4% in 2021, recovering modestly from a 5.7% decline from the previous year. The rental industry is intimately linked to the construction sector, with a share of rental revenue predicted to be 70% sourced from demand in the sector, benefiting from a solid construction market despite the latter staying below its 2019 levels. Infrastructure spending, which is forecast to increase by 5.7% in 2021 and account for more than half of all non-residential expenditures, will have a considerable impact on construction growth. The Austrian Manufacturing PMI®, as well as increases in construction investment, supports this bullish Research Report. Following a drop of more than 20% in the first half of 2020, industrial output levelled out in the second half of last year before rising by more than 20% in the first quarter of 2021. Equipment investment followed a similar trajectory, falling 14.8% in 2020, then rising 5.1% in 2021 and 3.4% in 2022, recovering to 2017 levels but remaining below pre-COVID-19 levels in 2019. The growing emphasis on infrastructure and the advancement of automation in construction and manufacturing processes have had a significant impact on market growth. The road construction machinery industry has grown significantly in recent years as a result of expanded road development plans conducted by the federal and state governments. Renting construction equipment has become more popular as the cost of the equipment and the maintenance procedures have risen. Aside from the cost, there are other advantages to renting construction equipment. Rental firms provide the machinery as well as the requisite experienced machine operators and drivers.

GDP fell 5.3% in 2020 after being overtaken by an increase in building investment in 2018–19. Meanwhile, total construction spending declined 2.6% in 2020 before rebounding 7.6% in 2021, exceeding GDP and showing a major building industry recovery. Since the pandemic, the Austrian government has pushed more than EUR 50 billion (or 13% of GDP) into the economy, displaying substantial fiscal support for businesses in addition to EU-wide stimulus programmes. However, the government's budget deficit has increased by roughly 10% as a result. It is predicted to gradually decline by 2022, with a return to a balanced budget. Rising infection rates in autumn 2021 forced revisions to Austria's economic recovery prognosis for 2021, with GDP not expected to return to pre-pandemic levels until late 2022. Meanwhile, the EU Recovery and Resilience Plan will help boost short-to-medium-term growth estimates, which will provide some relief to a battered economy that has suffered severely from huge cutbacks in services, particularly tourism. Experts predict a V-shaped rebound, with fiscal stimulus from the Austrian government and the EU encouraging corporate investment and increasing firm confidence, which has already been restored to pre-crisis levels.

The country's population will grow at a 0.2% annual rate during the next decade, slightly less than the global average of 0.7%. Long-term structural changes in Austria's population will pose various challenges to residential construction. An ageing and shrinking population, low birth rates, lower-than-average R&D investment, a gap in tech-oriented businesses, low levels of venture capital, and high entry barriers into the Austrian market will all be important aspects to monitor.

Covid-19 Impact
The spread of COVID-19 contributed to the decline of the Austria Construction Equipment rental sector as a result of disruptions in the supply chain and production discontinuity. Furthermore, construction site closures and event cancellations have serious consequences for the equipment rental industry, including the health and safety of rental company employees, the suspension or cancellation of rental contracts, the management and maintenance of machinery, and the ability to retain staff and pay salaries.

Considered in this report
• Geography: Austria
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Austria Construction Equipment Rental market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Equipment type
• Earthmoving
• Material Handling
• Concrete & Road Construction
• Others

By Application type
• Residential
• Non-Residential
• Others (Infrastructure, industrial, real estate, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Construction equipment rental industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.