Summary

Built-in Kitchen Appliances are integrated kitchen appliances permanently installed inside the kitchen space. In North America, the growing population and availability of small spaces to build kitchens are paving the way to boost the demand for built-in kitchen appliances. Built-in kitchen appliances save space in the kitchen as they are built into cabinets or the walls of the kitchen, thereby providing a seamless and integrated look for modern kitchens. They are permanently installed in the kitchen and cannot be moved from one place to another. Consumers prefer built-in kitchen appliances over traditional ones due to their superior aesthetic appeal and ability to keep all the necessary elements in place, making it easier to keep the kitchen organized for a longer duration. North America dominates the built-in appliance market due to enhanced macroeconomic conditions and increasing disposable income in this region. After the pandemic, there is a large unmet demand for some home renovations, especially kitchens.

According to the research report, "North America Built-in Kitchen Appliances Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 2.43 billion from 2023 to 2028, registering a CAGR of more than 5%. Rapid urbanization and the increasing disposable income of consumers enable them to invest in a quality lifestyle. Also, the growing popularity of frozen and ready-to-eat food items and the high demand for the construction of smart kitchens among consumers is expected to accelerate the demand for the North American built-in kitchen market over the next few years. Due to the rise in job opportunities and women's empowerment, there has been a significant increase in the number of working women. Working women prefer built-in kitchens because they save time and effort in cooking and cleaning kitchen appliances. Also, they allow the consumer to work quickly and efficiently without creating a mess in the kitchen during cooking. Market players are offering innovative and aesthetically appealing kitchen appliances based on customer requirements and space to give a superior look to kitchen spaces. However, heavy tax and duty burdens and the constant rise in the price of raw materials may hinder the growth of the market during the forecast period.

The USA, Canada, and Mexico are the major markets contributing to the North American built-in kitchen appliances market. The high penetration rates of appliances in these countries made them a lucrative opportunity when it came to expanding opportunities for companies manufacturing them. Among these countries, the USA is expected to account for a dominant share of the North American built-in kitchen appliances market over the forecast period. Growth can be attributed to rising demand for modern kitchens with novel features and increased consumer awareness of green technology. For instance, built-in ovens are becoming more hygienic and innovative as technologies such as automation, self-cleaning, and touch control are introduced, keeping them dust-free and safe from external damage. Further, to cook ideal meals, the temperature can be adjusted to a specific level. Built-in hobs are put at the same level as the kitchen cooktops to give the kitchen a more aesthetically pleasing appearance. Based on the report, the North American market is segmented into various product types such as built-in ovens, built-in hobs, built-in hoods, built-in refrigerators, built-in dishwashers, and others. Among them, built-in refrigerators are dominating the market with more than 25%, followed by built-in hobs. According to the report, the market is segmented into residential and commercial applications. Among them, the commercial segment is leading the market with more than 55% of the market in 2022.

As per the obtained data, it has been found that in North America, kitchen appliances are the second-most popular feature that homeowners spend a lot of money on when renovating. As customers strive to embrace new technology, they find creative ways to utilize their spaces, choose finishes and designs for every occasion, promote health and well-being, and even create a multitude of products that are easier to care for. Also, built-in ranges are in high demand among consumers, as they are highly convenient for cooking food in comparatively less time than the traditional method and have storage space to store things. Some of the major players operating in the United States built-in kitchen appliances market are Electrolux Home Products, Inc., Whirlpool Corporation, L.G. Electronics USA, Inc., Haier U.S. Appliance Solutions, Inc., Samsung Electronics America, Inc., Danby Products Limited, Panasonic Corporation, AB Electrolux, Hitachi, Ltd., and ATL International LLC. With the entry of new players, the built-in kitchen industry is witnessing a creative boom with multiple designs and ideas to choose from. The manufacturers are exploring ways to expand their services in every possible way. Since these kitchens are customized based on the customer’s requirements, various elements can easily be considered in one place.

For instance, Samsung recently announced the launch of the Bespoke Infinite Line, a full premium suite of appliances with an initial focus on the kitchen. This latest evolution in Samsung’s appliance line will make its global debut, including in Europe and the U.S., starting with the launch of refrigeration with one door, which comes in a fridge, freezer, and wine fridge. These appliances and services were designed to meet the growing demand for customization and provide a new level of intelligent connectivity that empowers users to be more sustainable in the kitchen. The Bespoke 4-Door FlexTM Refrigerator with Family HubTM+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family HubTM refrigerators are sold in 2023. This includes Korea, the USA, East, and West Asia, South America, and Europe. Also available in five elegant and modern design options, the Bespoke AITM Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Furthermore, LG Electronics Inc. released new premium home appliances in the USA in a move to accelerate its efforts to expand its presence in the American built-in home appliance market. The company has launched a luxury built-in home appliance "Black Stainless Steel" series in the USA that includes a refrigerator, wall oven, gas, and electric cooktop, microwave oven, and dishwasher. The bundle of a built-in refrigerator, oven, cooktop, and dishwasher will be offered at $16,000. On the other hand, Miele, the world’s largest family-owned premium appliance manufacturer, has announced the launch of its new Generation 7000 built-in appliances for the North American market. Generation 7000 is considered the largest product launch in the history of Miele USA, renewing the brand’s entire built-in product collection, from convection ovens and combi-steam ovens to coffee machines and vacuum sealing drawers. Aesthetically, Generation 7000 offers four new design lines, including PureLine, VitroLine, ArtLine, and ContourLine, to complement virtually every interior design and kitchen style. The appliances also include new smart assists to help users achieve culinary excellence, such as an oven camera and a system to prevent roasts from becoming too dry.

Covid-19 Impacts:
COVID-19 impacted various manufacturing industries in the year 2020–2021 as it led to the closure of workplaces, the distribution of supply chains, and restrictions on transportation. Due to the lockdown, the market has experienced a downfall in sales due to the shutdown of retail outlets and the restrictions on consumer access over the past few years. However, the growth of the market in the post-pandemic period is attributed to more people working from home and increased disposable income. This has led to an increased demand for furnishings and renovations. The key market players are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple R&D activities to improve their offerings. They are enhancing their market share by exploring different retail channels and expanding into new regions.

Major Companies present in the market:
BSH Hausgeräte, Electrolux, Whirlpool, ROBAM, Elica, Vatti, Panasonic, Gorenje, Arcelik AS, GD Midea Holding, Samsung Electronics Co. Ltd, LG Electronics Inc., Hitachi Appliances Inc., Koninklijke Philips N.V., Haier, Hafele appliances, Sub-Zero Group, Inc., Miele & Cie. KG

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America built-in kitchen appliances market with its value and forecast along with its segments
• Country-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Built-In Ovens
• Built-In Hobs
• Built-In Hoods
• Built-In Refrigerators
• Built-In Dishwashers
• Others (Trash cans cabinets, coffee maker, etc.)

By Application Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the built-in kitchen appliances industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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