Summary

The Global Point of Purchase (POP) Packaging Market, valued at approximately USD 14.43 billion in 2023, is forecasted to grow at a stable compound annual growth rate (CAGR) of 4.30% from 2024 to 2032, reaching an estimated USD 21.08 billion by 2032. POP packaging plays a crucial role in retail environments, offering an effective blend of functionality and branding that drives consumer engagement and purchase decisions. Its adaptability across materials, products, and designs ensures its relevance in a competitive retail landscape.
The demand for POP packaging is largely fueled by its ability to provide visually appealing, interactive solutions that enhance in-store marketing efforts. Counter and floor displays, alongside innovative designs like gravity-free displays and sidekick displays, are widely used by brands to captivate customers' attention. The growing importance of experiential retail, coupled with advancements in sustainable materials, is reshaping the market, as businesses increasingly opt for eco-friendly and reusable packaging solutions.
Despite challenges such as fluctuating raw material prices and limited recycling infrastructure in certain regions, the market continues to thrive due to rising consumer demand for premium and sustainable products. The integration of digital technologies, such as QR codes and augmented reality in POP displays, adds a new dimension to consumer interaction, further amplifying their effectiveness. Emerging markets, characterized by expanding retail infrastructure and a shift towards organized retail formats, present lucrative growth opportunities for industry stakeholders.
Regionally, North America holds a dominant position in the POP packaging market, driven by a mature retail sector and high consumer spending power. Europe closely follows, supported by stringent environmental regulations and the adoption of sustainable packaging practices. Meanwhile, the Asia-Pacific region is poised for the fastest growth, fueled by the rapid expansion of e-commerce and brick-and-mortar retail channels in countries like China, India, and Southeast Asian nations.
Major Market Players Included in This Report Are:
• WestRock Company
• DS Smith Plc
• Smurfit Kappa Group
• International Paper Company
• Sonoco Products Company
• Pratt Industries, Inc.
• Mondi Group
• Georgia-Pacific LLC
• Stora Enso Oyj
• Orora Limited
• VPK Packaging Group
• Packaging Corporation of America
• Cenveo Worldwide Limited
• Huhtamaki Oyj
• Multi Packaging Solutions International
The Detailed Segments and Sub-Segments of the Market Are Explained Below:
By Material:
• Paper
• Foam
• Plastic
• Glass
• Metal
By Product:
• Counter Display
• Floor Display
• Gravity Free Display
• Pallet Display
• Sidekick Display
• Dump Bin Display
• Clip Strip Displays
By Distribution Channel:
• Hypermarket
• Supermarket
• Departmental Stores
• Specialty Stores
• Convenience Stores
By End Use:
• Food & Beverages
• Personal Care
• Pharmaceuticals
• Electronics
• Automotive
By Region: North America:
• U.S.
• Canada
Europe:
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia-Pacific:
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia-Pacific
Latin America:
• Brazil
• Mexico
• Rest of Latin America
Middle East & Africa:
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Years Considered for the Study Are as Follows:
• Historical Year – 2022
• Base Year – 2023
• Forecast Period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecasts for 10 years from 2022 to 2032.
• Comprehensive regional insights with revenue projections and key growth drivers.
• Detailed segmentation analysis and product-wise revenue trends.
• Competitive landscape profiling major players and their strategies.
• Insights into technological advancements and sustainable packaging innovations.
• Actionable recommendations to capitalize on market opportunities effectively.

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Table of Contents

Table of Contents
Chapter 1. Global Point of Purchase Packaging Market Executive Summary
1.1. Global Point of Purchase Packaging Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Material
1.3.2. By Product
1.3.3. By Distribution Channel
1.3.4. By End Use
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Point of Purchase Packaging Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Point of Purchase Packaging Market Dynamics
3.1. Market Drivers
3.1.1. Increasing Demand for Visually Appealing Displays
3.1.2. Growth of Experiential Retail
3.1.3. Advancements in Sustainable Materials
3.2. Market Challenges
3.2.1. Fluctuating Raw Material Prices
3.2.2. Limited Recycling Infrastructure in Certain Regions
3.3. Market Opportunities
3.3.1. Integration of Digital Technologies in POP Displays
3.3.2. Expansion of Retail Infrastructure in Emerging Markets
3.3.3. Shift Towards Organized Retail Formats
Chapter 4. Global Point of Purchase Packaging Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Point of Purchase Packaging Market Size & Forecasts by Material 2022-2032
5.1. Segment Dashboard
5.2. Global Point of Purchase Packaging Market: Material Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. Paper
5.2.2. Foam
5.2.3. Plastic
5.2.4. Glass
5.2.5. Metal
Chapter 6. Global Point of Purchase Packaging Market Size & Forecasts by Product 2022-2032
6.1. Segment Dashboard
6.2. Global Point of Purchase Packaging Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Counter Display
6.2.2. Floor Display
6.2.3. Gravity Free Display
6.2.4. Pallet Display
6.2.5. Sidekick Display
6.2.6. Dump Bin Display
6.2.7. Clip Strip Displays
Chapter 7. Global Point of Purchase Packaging Market Size & Forecasts by Distribution Channel 2022-2032
7.1. North America Point of Purchase Packaging Market
7.1.1. U.S. Point of Purchase Packaging Market
7.1.1.1. Material Breakdown Size & Forecasts, 2022-2032
7.1.1.2. Product Breakdown Size & Forecasts, 2022-2032
7.1.1.3. Distribution Channel Breakdown Size & Forecasts, 2022-2032
7.1.1.4. End Use Breakdown Size & Forecasts, 2022-2032
7.1.2. Canada Point of Purchase Packaging Market
7.1.2.1. Material Breakdown Size & Forecasts, 2022-2032
7.1.2.2. Product Breakdown Size & Forecasts, 2022-2032
7.1.2.3. Distribution Channel Breakdown Size & Forecasts, 2022-2032
7.1.2.4. End Use Breakdown Size & Forecasts, 2022-2032
7.2. Europe Point of Purchase Packaging Market
7.2.1. UK Point of Purchase Packaging Market
7.2.2. Germany Point of Purchase Packaging Market
7.2.3. France Point of Purchase Packaging Market
7.2.4. Spain Point of Purchase Packaging Market
7.2.5. Italy Point of Purchase Packaging Market
7.2.6. Rest of Europe Point of Purchase Packaging Market
7.3. Asia-Pacific Point of Purchase Packaging Market
7.3.1. China Point of Purchase Packaging Market
7.3.2. India Point of Purchase Packaging Market
7.3.3. Japan Point of Purchase Packaging Market
7.3.4. Australia Point of Purchase Packaging Market
7.3.5. South Korea Point of Purchase Packaging Market
7.3.6. Rest of Asia-Pacific Point of Purchase Packaging Market
7.4. Latin America Point of Purchase Packaging Market
7.4.1. Brazil Point of Purchase Packaging Market
7.4.2. Mexico Point of Purchase Packaging Market
7.4.3. Rest of Latin America Point of Purchase Packaging Market
7.5. Middle East & Africa Point of Purchase Packaging Market
7.5.1. Saudi Arabia Point of Purchase Packaging Market
7.5.2. South Africa Point of Purchase Packaging Market
7.5.3. Rest of Middle East & Africa Point of Purchase Packaging Market
Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. WestRock Company
8.1.2. DS Smith Plc
8.1.3. Smurfit Kappa Group
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. WestRock Company
8.3.1.1. Key Information
8.3.1.2. Overview
8.3.1.3. Financial (Subject to Data Availability)
8.3.1.4. Product Summary
8.3.1.5. Market Strategies
8.3.2. DS Smith Plc
8.3.3. Smurfit Kappa Group
8.3.4. International Paper Company
8.3.5. Sonoco Products Company
8.3.6. Pratt Industries, Inc.
8.3.7. Mondi Group
8.3.8. Georgia-Pacific LLC
8.3.9. Stora Enso Oyj
8.3.10. Orora Limited
8.3.11. VPK Packaging Group
8.3.12. Packaging Corporation of America
8.3.13. Cenveo Worldwide Limited
8.3.14. Huhtamaki Oyj
8.3.15. Multi Packaging Solutions International
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes