Summary

Global Sports Sponsorship Market is valued approximately at USD 79.13 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.22% over the forecast period 2024-2032. Sports sponsorship creates a strong bond between commercial interests and athletic endeavors. It encompasses monetary assistance, brand recognition, and strategic alliances that enable each party to accomplish its own objectives. Sponsorship has evolved into a crucial growth engine for everything from international athletic events to neighborhood community leagues, enabling a connection where athletes and organizations prosper, and businesses expand their reach and reputation. Sports sponsorship has become a way for businesses to interact with a variety of audiences, foster brand loyalty, and associate themselves with the enthusiasm and fervor that characterize the world of sports in this period of increased competitiveness and consumer involvement.
The Global Sports Sponsorship Market is driven by sports' enormous attraction and popularity around the world. Sports have a unique talent for involving audiences and connecting cultural and geographic divides. Millions of people watch major sporting events including the Olympics, FIFA World Cup, Super Bowl, and Formula 1 races each year, providing sponsors with a unique platform to promote their brands to a wide audience. Furthermore, the growing commercialization of sports has heightened the demand for sponsorship opportunities. The financial support of leagues, sports teams, individual athletes, and the enhancement of the fan experience is largely dependent on sponsorships. Sponsors now seek exclusive associations and the right to link their brands to the most well-known sporting franchises, creating a competitive environment that drives the growth of the global sports sponsorship market. Additionally, the changing customer behavior and communication patterns are significant drivers. Fans are more connected to and engaged with their favorite sports and players than ever before, due to the growth of digital media and social networks. This shift has provided sponsors with new avenues to connect with their target audience through social media marketing, influencer partnerships, and immersive digital experiences. Moreover, there has been a notable shift towards purpose-driven partnerships within the sports sponsorship market. Companies are increasingly aligning their brands with values and social causes that resonate with consumers. Sponsors now focus on promoting diversity and inclusion initiatives, environmental efforts, and community development activities to generate favorable brand perception and connect with socially conscious consumers. However, high investment costs and infrastructure challenges is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Sports Sponsorship Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe is predicted to dominate the sports sponsorship industry with the largest market share during the forecast period (2023-2032). The widespread acceptance of football as a sport in Europe is a key driver for the sports sponsorship market in the region. Major European football leagues such as the Premier League in England, Bundesliga in Germany, La Liga in Spain, and Serie A in Italy attract significant media exposure and sponsorship investments. Companies compete fiercely for associations with top teams, renowned athletes, and major competitions, including the FIFA World Cup and UEFA Champions League. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:
Castrol India Limited
Electronic Arts Inc
Red Bull GmbH
Anheuser-Busch InBev SA/NV
ASICS Corporation
Macron S.p.A.
Puma SE
Adidas AG
Nike, Inc
PepsiCo, Inc

The detailed segments and sub-segment of the market are explained below:
By Type:
• Club and Venue Activation
• Others
• Signage
• Digital Activation
By Sports:
• Football
• Hockey
• Cricket
• Others
By Application:
• Competition Sponsorship
• Training Sponsorship
• Others
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
Latin America
• Brazil
• Mexico
Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA
Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

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Table of Contents

Chapter 1. Global Sports Sponsorship Market Executive Summary
1.1. Global Sports Sponsorship Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Type
1.3.2. By Sports
1.3.3. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Sports Sponsorship Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Sports Sponsorship Market Dynamics
3.1. Market Drivers
3.1.1. The immense appeal and popularity of sports globally
3.1.2. Growing commercialization of sports
3.1.3. Changing customer behavior and communication patterns
3.2. Market Challenges
3.2.1. High investment costs
3.2.2. Technological and infrastructure challenges
3.3. Market Opportunities
3.3.1. Purpose-driven partnerships
3.3.2. Technological advancements

Chapter 4. Global Sports Sponsorship Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Sports Sponsorship Market Size & Forecasts by Type 2022-2032
5.1. Segment Dashboard
5.2. Global Sports Sponsorship Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Club and Venue Activation
5.2.2. Others
5.2.3. Signage
5.2.4. Digital Activation

Chapter 6. Global Sports Sponsorship Market Size & Forecasts by Sports 2022-2032
6.1. Segment Dashboard
6.2. Global Sports Sponsorship Market: Sports Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Football
6.2.2. Hockey
6.2.3. Cricket
6.2.4. Others

Chapter 7. Global Sports Sponsorship Market Size & Forecasts by Application 2022-2032
7.1. Segment Dashboard
7.2. Global Sports Sponsorship Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Competition Sponsorship
7.2.2. Training Sponsorship
7.2.3. Others

Chapter 8. Global Sports Sponsorship Market Size & Forecasts by Region 2022-2032
8.1. North America Sports Sponsorship Market
8.1.1. U.S. Sports Sponsorship Market
8.1.1.1. Type breakdown size & forecasts, 2022-2032
8.1.1.2. Sports breakdown size & forecasts, 2022-2032
8.1.1.3. Application breakdown size & forecasts, 2022-2032
8.1.2. Canada Sports Sponsorship Market
8.1.2.1. Type breakdown size & forecasts, 2022-2032
8.1.2.2. Sports breakdown size & forecasts, 2022-2032
8.1.2.3. Application breakdown size & forecasts, 2022-2032
8.2. Europe Sports Sponsorship Market
8.2.1. U.K. Sports Sponsorship Market
8.2.2. Germany Sports Sponsorship Market
8.2.3. France Sports Sponsorship Market
8.2.4. Spain Sports Sponsorship Market
8.2.5. Italy Sports Sponsorship Market
8.2.6. Rest of Europe Sports Sponsorship Market
8.3. Asia-Pacific Sports Sponsorship Market
8.3.1. China Sports Sponsorship Market
8.3.2. India Sports Sponsorship Market
8.3.3. Japan Sports Sponsorship Market
8.3.4. Australia Sports Sponsorship Market
8.3.5. South Korea Sports Sponsorship Market
8.3.6. Rest of Asia Pacific Sports Sponsorship Market
8.4. Latin America Sports Sponsorship Market
8.4.1. Brazil Sports Sponsorship Market
8.4.2. Mexico Sports Sponsorship Market
8.4.3. Rest of Latin America Sports Sponsorship Market
8.5. Middle East & Africa Sports Sponsorship Market
8.5.1. Saudi Arabia Sports Sponsorship Market
8.5.2. South Africa Sports Sponsorship Market
8.5.3. Rest of Middle East & Africa Sports Sponsorship Market

Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Castrol India Limited
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. Electronic Arts Inc.
9.3.3. Red Bull GmbH
9.3.4. Anheuser-Busch InBev SA/NV
9.3.5. ASICS Corporation
9.3.6. Macron S.p.A.
9.3.7. Puma SE
9.3.8. Adidas AG
9.3.9. Nike, Inc
9.3.10. PepsiCo, Inc

Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes