Summary

Market Introduction

The EU Green Deal is the key new growth strategy for the EU to move the EU economy toward a sustainable economic model. The main goal of the EU Green Deal, which was unveiled in December 2019, is for the EU to achieve climate neutrality as the first continent by 2050. This would lead to a cleaner environment, more cheap energy, smarter mobility, new jobs, and an overall higher standard of living. In this report, the impact of the EU Green Deal’s policies on the agriculture sector has been analyzed. This majorly discusses the impact on the smart agriculture market of the countries that are major importers of agricultural goods from the EU. The impact analysis highlights the challenges and opportunities that would be open for the subsequent smart agriculture industry in the country, accounting for the scenario when the EU Green Deal would be fully implemented.

Industrial Impact

The strategy also lists several specific goals that must be accomplished in each area for the EU to be able to accomplish these overarching objectives. For instance, by 2030, 25% of all farmlands must be used for organic farming, 50% of chemicals and pesticides used in agriculture, and 50% of antimicrobials sold in the EU for use in farming and farmed animals. The plan also specifies a few steps that the European Commission (EC) will take in the upcoming years to make it possible for the players in the food system to accomplish these goals. For instance, the European Commission (EC) has developed an action plan to encourage the agricultural industry to engage in activities such as carbon sequestration (capturing and storing carbon dioxide from the atmosphere so that it cannot contribute to global warming) and farming techniques that support biodiversity. The commission will suggest food labeling guidelines and frameworks to enable consumers to choose wholesome, environmentally friendly foods, assisting in the transition to healthy and sustainable diets. It will suggest a modification of EU regulations on date marking ('use by' and 'best by' dates) to improve the use and comprehension of these labels and decrease food loss and waste.

Overall, the report entails the impact of the EU Green Deal and the subsequent policies, such as the Farm to Fork Strategy, on the smart agriculture sector of the countries. The countries are expected to face certain challenges, such as regulatory limitations, lack of knowledge about sustainable farming practices and methods, and others. Additionally, the EU Green Deal is also anticipated to open new endeavors for smart agriculture companies globally through opportunities such as increased market access through international partnerships and collaborations, sustainable methods for agricultural production, increased government support to abide by the EU policies, and others.

Impact of the Ukraine-Russia Crisis

The Ukraine-Russia crisis, which gained momentum in 2022, has had a significant impact on the country's progress toward achieving the EU Green Deal. The tensions have made it challenging for Ukraine to achieve the EU Green Deal policies and standards, particularly in the areas of economic growth, infrastructure development, human development, and environmental sustainability. The conflict has created significant obstacles to progress, and it will take time and significant effort to overcome these challenges and make progress toward abiding by the EU Green Deal. Since both Ukraine and Russia are significant players in the global agricultural industry through a richness of crops such as wheat and oilseeds. Russia is a significant producer and exporter of fertilizers and pesticides. The tension between the two countries has disrupted the supply chains, which is impacting the global agriculture sector.

The crisis and the country’s negative growth toward the EU Green Deal have significantly impacted their domestic smart agriculture market as well as the market in the EU.

Recent Developments

• Governments are also investing in companies to develop and implement sustainable agriculture technologies and practices. For example, the EU's Horizon 2020 research and innovation program funded several projects aimed at developing sustainable farming practices and technologies, including precision agriculture, agroecology, and organic farming.
• Agricultural companies such as Deere & Company, Syngenta, BASF SE, and Yara International have received significant funding from the EU and the national governments to implement EU Green Deal’s sustainability policies. Additionally, companies such as CLASS Group have pledged to implement the EU Green Deal’s sustainability policies in their value chain. For instance, in March 2023, CLASS Group announced to speed up the production of environment-friendly farm equipment to assist the European Union in becoming climate neutral by 2050.

How Can This Report Add Value to an Organization?

Product/Innovation Strategy: The report helps the reader understand the different types of methods and ways to abide by the EU Green Deal with more sustainable practices. With a detailed understanding of the smart agriculture market and the challenges and opportunities the EU Green Deal offers in 20 top countries that are importing agricultural goods from the EU, the reader can get an idea of the impact of the EU Green Deal on their country and organization.

Growth/Marketing Strategy: The impact analysis of the smart agriculture market has seen major development by key players operating in the market, such as product launches and innovation, business expansion, partnership, collaboration, and joint venture with major companies based in the EU to expand the business and gain a broader customer base, as per the EU standards. For instance, in April 2023, the Switzerland-based company PLNTZ announced to grow of around 15 hectares of EU-certified hemp varieties in Austria to extract flowers, CBD, as well as fibers.

Competitive Strategy: Key countries in the smart agriculture market that are importing agricultural products from the EU are analyzed and profiled in the study. Moreover, a detailed analysis of the challenges and opportunities of the countries has been done to help the reader understand how players stack against each other, presenting a clear market landscape.

Key Countries

The countries that are analyzed have been selected based on inputs gathered from primary experts and analyzing the country’s imports, export, and agricultural trade agreements with the EU.

Some major countries analysed in this report are:

• U.S.
• Canada
• Mexico
• Brazil
• Chile
• Peru
• South Africa
• Saudi Arabia
• U.A.E.
• Egypt
• Turkey
• Israel
• Hong Kong
• Vietnam
• Singapore
• South Korea
• Japan
• China
• Australia
• New Zealand

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Table of Contents

1 Markets
1.1 EU Green Deal Overview
1.1.1 European Union Green Deal: Introduction
1.1.2 Market Definition
1.1.3 Farm to Fork Strategy: Action Plan
1.1.3.1 Building a Food Chain that Benefits Consumers, Producers, Climate, and the Environment
1.1.3.1.1 Sustainable Food Production
1.1.3.1.1.1 New Business Model
1.1.3.1.1.2 Integrated Pest Management (IPM)
1.1.3.1.1.3 Nutrient Losses
1.1.3.1.1.4 Antimicrobial Resistance (AMR)
1.1.3.1.1.5 Organic Food Market
1.1.3.1.1.6 Eco-Schemes
1.1.3.1.1.7 Sustainable Fish and Seafood Cultivation
1.1.3.1.2 Ensuring Food Security
1.1.3.1.3 Encouraging Sustainable Food Processing, Retail, Wholesale, and Hospitality Services
1.1.3.1.4 Fostering Transition to a Sustainable Diet and Encouraging the Consumption of Sustainable Food
1.1.3.1.5 Minimizing Food Loss and Waste
1.1.3.1.6 Preventing Food Fraud along the Food Supply Chain
1.1.3.2 Making the Transition Possible
1.1.3.2.1 Investments, Technology, Research, and Innovation
1.1.3.2.2 Consultancy Services, Knowledge Exchange, and Skills
1.1.3.3 Promoting the Transition Globally
1.1.4 European Union Food Production: Self-Sufficiency Analysis
1.2 Dynamics
1.2.1 Green Deal for Agriculture: Targets for 2030
1.2.1.1 Research Studies by Agriculture Institutions
1.2.2 Global Trade Impacts of High Sustainability Standards
1.2.3 Impact of EU Green Deal on Pesticide Usage in the EU
1.2.4 Corporate Scenario for the Implementation of the EU Green Deal in Agriculture
1.2.4.1 Companies Implementing EU Green Deal Policies
1.2.4.2 Investment Landscape for the Implementation of the EU Green Deal
2 Countries
2.1 Countries Importing Agricultural Produce from the European Union: Impact Analysis
2.1.1 U.S.
2.1.1.1 Challenges and Opportunities for Smart Farming Service Providers in the U.S.
2.1.2 Canada
2.1.2.1 Challenges and Opportunities for Smart Farming Service Providers in Canada
2.1.3 Mexico
2.1.3.1 Challenges and Opportunities for Smart Farming Service Providers in Mexico
2.1.4 Brazil
2.1.4.1 Challenges and Opportunities for Smart Farming Service Providers in Brazil
2.1.5 Chile
2.1.5.1 Challenges and Opportunities for Smart Farming Service Providers in Chile
2.1.6 Peru
2.1.6.1 Challenges and Opportunities for Smart Farming Service Providers in Peru
2.1.7 South Africa
2.1.7.1 Challenges and Opportunities for Smart Farming Service Providers in South Africa
2.1.8 Saudi Arabia
2.1.8.1 Challenges and Opportunities for Smart Farming Service Providers in Saudi Arabia
2.1.9 U.A.E.
2.1.9.1 Challenges and Opportunities for Smart Farming Service Providers in the U.A.E.
2.1.10 Egypt
2.1.10.1 Challenges and Opportunities for Smart Farming Service Providers in Egypt
2.1.11 Turkey
2.1.11.1 Challenges and Opportunities for Smart Farming Service Providers in Turkey
2.1.12 Israel
2.1.12.1 Challenges and Opportunities for Smart Farming Service Providers in Israel
2.1.13 Hong Kong
2.1.13.1 Challenges and Opportunities for Smart Farming Service Providers in Hong Kong
2.1.14 South Korea
2.1.14.1 Challenges and Opportunities for Smart Farming Service Providers in South Korea
2.1.15 Vietnam
2.1.15.1 Challenges and Opportunities for Smart Farming Service Providers in Vietnam
2.1.16 China
2.1.16.1 Challenges and Opportunities for Smart Farming Service Providers in China
2.1.17 Japan
2.1.17.1 Challenges and Opportunities for Smart Farming Service Providers in Japan
2.1.18 Singapore
2.1.18.1 Challenges and Opportunities for Smart Farming Service Providers in Singapore
2.1.19 Australia
2.1.19.1 Challenges and Opportunities for Smart Farming Service Providers in Australia
2.1.20 New Zealand
2.1.20.1 Challenges and Opportunities for Smart Farming Service Providers in New Zealand
2.2 Profitability Analysis: Smart Farming Adoption across Different Farm Sizes
2.2.1 Digital Technology Adoption in Large Farms
2.2.2 Digital Technology Adoption in Medium Size Farms
2.2.3 Digital Technology Adoption in Small Farms
2.2.4 Profitability Analysis across Farms
2.3 Impact of Sustainable Development Goals in Europe
2.3.1 European Union
2.3.1.1 Role of Smart Farming Service Providers in the EU
2.3.2 Non-EU Regions
2.3.2.1 Role of Smart Farming Service Providers in the Non-EU Countries
2.3.2.2 Impact of the Ukraine-Russia Crisis on the Agriculture Sector
2.3.2.2.1 Loss of Production
2.3.2.2.2 Disruption of Supply Chains
2.3.2.2.3 Price Increase
2.3.2.2.4 Uncertainty among Stakeholders
2.3.2.2.5 Environmental Impact
2.3.2.3 Impact of the Ukraine-Russia Crisis on the Sustainable Development Goals
2.4 Conclusion and Recommendations
2.4.1 Recommendations
2.4.1.1 Emphasis on the EU Organic Action Plan
2.4.1.2 Integration of Agri-Voltaics
2.4.1.3 Foster Circular Economy
2.4.1.4 Implementing Long Range Wide Area Network (LoRaWAN) in Agriculture Systems
2.4.1.4.1 Smart Farming
2.4.1.4.2 Livestock Management
2.4.1.4.3 Water Management
2.4.1.4.4 Pest and Crop Disease Monitoring
2.4.1.4.5 Farm Management Systems
2.4.1.4.6 Supply Chain Traceability
2.4.1.4.7 Energy Efficiency
3 Research Methodology
3.1 Data Sources
3.1.1 Primary Data Sources
3.1.2 Secondary Data Sources
3.1.3 Data Triangulation
List of Figures
Figure 1: Age Groups of Agriculture Labors and Farm Managers in Europe, 2020
Figure 2: Benefits of the EU Green Deal for Smart Farming Companies
Figure 3: Amount of Pesticide Used if EU Green Deal is Implemented, Million Kilograms, 2020-2030
Figure 4: EU SDG Index Score, 2015-2021
Figure 5: Some Non-EU Countries’ SDG Index Score, 2015-2021
Figure 6: EU Green Deal: Impact Analysis on Europe/Other Countries Smart Agriculture Market Coverage
Figure 7: Elements of the EU Green Deal
Figure 8: Goals of the EU Green Deal in the Agriculture Sector
Figure 9: EU’s Action Plan for Promoting the Farm to Fork Strategy
Figure 10: European Union Crop Production Area, Million Hectares, 2011-2031
Figure 11: EU Dairy Herds in Millions, and Yield in Tons/Cow, 2020-2030
Figure 12: EU Per Capita Meat Consumption, Kilograms, 2011-2031
Figure 13: Status of the EU Green Deal 2030 Targets for Agriculture, 2020
Figure 14: Pesticides Used in the Agricultural Fields in the EU, Million Kilograms, 2020 and 2021
Figure 15: Amount of Pesticide Used if EU Green Deal is Implemented, Million Kilograms, 2020-2030
Figure 16: Agricultural Production in the EU, Million Tons, 2019-2021
Figure 17: European Union SDG Index Score, 2015-2021
Figure 18: Some Non-European Union Countries’ SDG Index Score, 2015-2021
Figure 19: Challenges Posed by the Ukraine-Russia Crisis on the Agriculture Sector in Europe
Figure 20: Total Utilized Agricultural Area under Organic Farming in the EU (by Country), Thousand Hectares, 2019
Figure 21: Role of Smart Farming Companies in the Success of the EU Organic Action Plan
Figure 22: Benefits of Agri-Voltaics
Figure 23: Ways to Implement Circular Economy in the EU
Figure 24: Data Triangulation
List of Tables
Table 1: Factors Considered in the Green Deal Impact Analysis Studies on Agriculture, February 2022
Table 2: Global Trade Impact of Various Farm to Fork Strategy Targets, 2022
Table 3: Companies Implementing EU Green Deal in Agriculture
Table 4: Agricultural Trade Agreements between the EU and the U.S., 2022
Table 5: Challenges and Opportunities for Smart Farming Service Providers in the U.S.
Table 6: Challenges and Opportunities for Smart Farming Service Providers in Canada
Table 7: Challenges and Opportunities for Smart Farming Service Providers in Mexico
Table 8: Challenges and Opportunities for Smart Farming Service Providers in Brazil
Table 9: Challenges and Opportunities for Smart Farming Service Providers in Chile
Table 10: Challenges and Opportunities for Smart Farming Service Providers in Peru
Table 11: Challenges and Opportunities for Smart Farming Service Providers in South Africa
Table 12: Challenges and Opportunities for Smart Farming Service Providers in Saudi Arabia
Table 13: Challenges and Opportunities for Smart Farming Service Providers in the U.A.E
Table 14: Challenges and Opportunities for Smart Farming Service Providers in Egypt
Table 15: Challenges and Opportunities for Smart Farming Service Providers in Turkey
Table 16: Challenges and Opportunities for Smart Farming Service Providers in Israel
Table 17: Challenges and Opportunities for Smart Farming Service Providers in Hong Kong
Table 18: Challenges and Opportunities for Smart Farming Service Providers in South Korea
Table 19: Challenges and Opportunities for Smart Farming Service Providers in Vietnam
Table 20: Challenges and Opportunities for Smart Farming Service Providers in China
Table 21: Challenges and Opportunities for Smart Farming Service Providers in Japan
Table 22: Challenges and Opportunities for Smart Farming Service Providers in Singapore
Table 23: Challenges and Opportunities for Smart Farming Service Providers in Australia
Table 24: Challenges and Opportunities for Smart Farming Service Providers in New Zealand
Table 25: Main Categories of Farm Sizes
Table 26: Smart Farming Application Adoption by Farm Segment
Table 27: Profitability Analysis for Maize Cultivation across Different Farm Sizes in Bangladesh, 2020
Table 28: SDG Index Scores and Rankings by Country in the EU, 2022

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