世界の玩具市場ファクトブック（2023年版）：製品タイプ別（ゲーム・パズル、幼児・就学前玩具、コンストラクショントイ、人形・アクセサリー、アウトドア・スポーツ玩具、その他）、年齢別、流通チャネル別、地域別、国別分析：市場のインサイトと予測（2018年～2028年）

Global Toy Market Factbook (2023 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others), By Age, Distribution Channel, By Region, By Country: Market Insights and Forecast (2018-2028)

エグゼクティブサマリー Azoth Analytics社は、世界の玩具市場を製品タイプ別（ゲーム・パズル、幼児・就学前玩具、コンストラクショントイ、人形・アクセサリー、アウトドア・スポーツ玩具、その他の製品タイ... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
Azoth Analytics アーゾスアナリティクス	2023年6月1日	US$2,800 シングルユーザライセンスライセンス・価格情報注文方法はこちら	330	英語

サマリー

エグゼクティブサマリー

Azoth Analytics社は、世界の玩具市場を製品タイプ別（ゲーム・パズル、幼児・就学前玩具、コンストラクショントイ、人形・アクセサリー、アウトドア・スポーツ玩具、その他の製品タイプ）、年齢層別（0～8歳、8～15歳、15歳以上）、流通チャネル別（Eコマース、スーパーマーケット、従来の店舗、その他の流通チャネル）で市場細分化して分析し、「世界のおもちゃ市場ファクトブック（2023年版）」と題した調査報告書を発表しました。市場は、2018-2022年の過去期間、2023年の推定期間、2024-2028年の予測期間について分析されています。

世界の玩具市場レポートは、世界レベルで4地域と20カ国を対象に、金額（USD Million）別に分析しています。本調査はグローバルな内容で、南北アメリカ（米国、カナダ、ブラジル、メキシコ、南北アメリカの残り）、ヨーロッパ（ドイツ、英国、フランス、イタリア、オランダ、スペイン、ヨーロッパの残り）、アジア太平洋（中国、インド、日本、韓国、オーストラリア、シンガポール、アジアの残り）、中東・アフリカ（GCC、北アフリカ、イスラエル、南アフリカ、中東・アフリカの残り）における市場を詳細に分析しています。さらに、この調査レポートは、市場規模、年間成長＆潜在能力分析、市場プレイヤーの競争調査、投資機会、需要予測などのデータを提示します。また、市場の成長指標、阻害要因、需給リスク、その他の重要な統計データ、市場の進化に関連する現在および将来の市場動向の完全な評価についても調査しています。

予測期間である2024年から2028年にかけて、世界の玩具市場はCAGR 6.10%で拡大すると予測されています。玩具産業は常にダイナミックで進化し続けるセクターであり、消費者の嗜好の変化、技術の進歩、社会の変化に常に適応しています。近年、玩具市場は、デジタル技術の革新、環境意識、教育的遊びの台頭によって、大きな変貌を遂げています。親や教育関係者が、遊びは子どもの認知、社会、情緒の発達に不可欠なツールであるという認識を強めているため、世界の玩具市場は、2022年の1,092億5千万米ドルから、2028年末には1,5241億米ドルに達すると予測されます。その結果、学習と娯楽を融合させた知育玩具が人気を博しています。STEM（科学、技術、工学、数学）玩具、コーディングキット、工作セットなどは、問題解決能力、批判的思考、創造性を促進し、技術主導の世界で将来活躍するための準備をします。

玩具市場の成長の主な要因の1つは、オンライン小売や電子商取引ウェブサイトを通じた玩具販売の役割が高まっていることで、オンライン顧客は幅広い販売チャネルから玩具の価格を迅速かつ容易に比較することができます。Amazon、Target、Walmart、その他のオンライン小売業者は、玩具を購入するお客様にそれぞれのサイトから購入してもらうために、さまざまな方法で競争しています。ライセンシングとブランドエクステンションは、玩具やゲームのブランドにとって、既存のブランドエクイティを活用し、新たな収益源とする新たな機会を提供します。ライセンシングを通じて、ブランドは新しい顧客を見つけ、新しい地域に進出し、新しい小売カテゴリーに踏み出すことができるようになります。玩具メーカーは、玩具やコミックのキャラクターの販売やライセンス、映画やテレビ番組、ライブ演劇、その他のエンターテインメント作品への翻案、製品販売契約などを求めています。

エンターテインメント業界と連携する玩具ブランドも、市場シェアが上昇している。玩具メーカーのLEGOは、エンターテインメント産業との連携で成功を収めた玩具ブランドの最も説得力のある例の一つである。レゴ・ムービー』の4億ドル以上の興行収入を考えてみてください。レゴはまた、Frozen、Star Wars、Harry Potter、Spiderman、Batmanなどの巨大フランチャイズと提携している。また、レゴは、ほとんどすべての主要な子供向け映画作品と提携しており、保護者向けの製品オプションは無限にあるように見えます。すべてのブランドがレゴのような予算を持つわけではありませんが、資金力のない玩具ブランドがエンターテインメント業界での機会を追求することを排除するわけではありません。映画内のプロダクト・プレースメントや映画館での広告など、他の選択肢もブランドの注目を集めるのに役立つかもしれません。

本調査では、玩具業界の競争環境と、レゴグループ、マテル社、ハズブロ社、バンダイナムコホールディング、スピンマスター社、プレイモービル、MGAエンターテインメントなどの主要プレイヤーのプロフィールを掲載しています。企業プロファイリングには、事業概要、製品・サービス、主要財務、最近のイベントや開発などの重要情報が含まれています。全体として、本レポートは世界の玩具市場の詳細な概要を提供し、業界コンサルタント、拡大機会を探している既存プレイヤー、機会を探している新規プレイヤー、その他の関係者が、市場中心の戦略を現在および予想される将来のトレンドに合わせる際に役立つものとなっています。

レポートの範囲

- 本レポートでは、2018-2022年の過去期間、2023年の推定期間、2024-2028年の予測期間の玩具市場を金額（USD Billion）別に分析しています。

- 米州（米国、カナダ、ブラジル、メキシコ、米州の残り）、欧州（ドイツ、英国、フランス、イタリア、オランダ、スペイン、欧州の残り）、アジア太平洋（中国、インド、日本、韓国、オーストラリア、シンガポール、アジア太平洋の残り）、中東・アフリカ（GCC、北アフリカ、イスラエル、南アフリカ、中東・アフリカの残り）の4地域・20カ国の市場を分析しています。

- 本レポートでは、玩具市場を製品タイプ別（ゲーム・パズル、幼児・就学前玩具、コンストラクショントイ、人形・アクセサリー、アウトドア・スポーツ玩具、その他の製品タイプ）に分析しています。

- レポートでは、玩具市場を年齢別（0〜8歳、8〜15歳、15歳以上）に分析しています。

- 本レポートでは、玩具市場を流通チャネル別（Eコマース、スーパーマーケット、従来型店舗、その他流通チャネル）に分析しています。

- 本レポートの主要なインサイトは、SWOTおよびポーターのファイブフォース分析のフレームワークを通じて提示されています。また、地域別、製品タイプ別、年齢別、流通チャネル別の市場の魅力も紹介しています。

- また、業界の主な機会、トレンド、ドライバー、課題についても分析されています。

- 競合他社の動向、戦略、M&A、新製品開発についても追跡しています。本レポートで分析した企業は、レゴグループ、マテル社、ハズブロ社、バンダイナムコホールディング、スピンマスター社、ホルストブランドスタッターグループ、MGAエンターテインメント、ホルストブランドスタッターグループ、Vtech holding Limited、セガサミーホールディングス、メリッサアンドダグLLC.

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1. Market Background

1.1 Scope and Product Outlook

1.2 Executive Summary

1.3 Research Methodology

2. Strategic Recommendations

3. Global Toy Market: Historic and Forecast (2018-2028)

3.1 Impact Analysis of Macro Economic Factors on the Global Toy Market

3.2 Export and Import Market Analytics of Major Developing Countries

3.3 Global E-Commerce Sales of Toys Worldwide by Major E-Commerce Players

3.4 Global Toy Market: Dashboard

3.5 Global Toy Market: Market Value Assessment

3.6 Assessment: Degree of Impact of COVID-19 on the Global Toy Market

3.7 Global Toy Market Segmentation: By Product Type

3.7.1 Global Toy Market, By Product Type Overview

3.7.2 Global Toy Market Size, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.3 Global Toy Market Size, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.4 Global Toy Market Size, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.5 Global Toy Market Size, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.6 Global Toy Market Size, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)

3.7.7 Global Toy Market Size, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

3.8 Global Toy Market Segmentation: By Age

3.8.1 Global Toy Market, By Age Overview

3.8.2 Global Toy Market Size, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

3.8.3 Global Toy Market Size, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

3.8.4 Global Toy Market Size, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

3.9 Global Toy Market Segmentation: By Distribution Channel

3.9.1 Global Toy Market, By Distribution Channel Overview

3.9.2 Global Toy Market Size, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

3.9.3 Global Toy Market Size, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

3.9.4 Global Toy Market Size, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

3.9.5 Global Toy Market Size, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

4. Global Toy Market, Regional Analysis

4.1 Regional Coverage of the Study

4.2 Regional Snapshot

5. Americas Toy Market: Historic and Forecast (2018-2028)

5.1 Americas Toy Market: Snapshot

5.2 Americas Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.3 Americas Toy Market: Key Factors

5.4 Americas Toy Market Segmentation: By Product Type

5.4.1 Americas Toy Market, By Product Type Overview

5.4.2 Americas Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

5.4.3 Americas Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.4 Americas Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.5 Americas Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

5.4.6 Americas Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)

5.4.7 Americas Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

5.5 Americas Toy Market Segmentation: By Age

5.5.1 Americas Toy Market, By Age Overview

5.5.2 Americas Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.3 Americas Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

5.5.4 Americas Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

5.6 Americas Toy Market Segmentation: By Distribution Channel

5.6.1 Americas Toy Market, By Distribution Channel Overview

5.6.2 Americas Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

5.6.3 Americas Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

5.6.4 Americas Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

5.6.5 Americas Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

5.7 Americas Toy Market Segmentation: By Country

5.7.1 Americas Toy Market, By Country Overview

5.7.2 United States Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.2.1 United States Toy Market, By Product Type

5.7.2.2 United States Toy Market, By Age

5.7.2.3 United States Toy Market, By Distribution Channel

5.7.3 Canada Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.3.1 Canada Toy Market, By Product Type

5.7.3.2 Canada Toy Market, By Age

5.7.3.3 Canada Toy Market, By Distribution Channel

5.7.4 Brazil Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.4.1 Brazil Toy Market, By Product Type

5.7.4.2 Brazil Toy Market, By Age

5.7.4.3 Brazil Toy Market, By Distribution Channel

5.7.5 Mexico Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.5.1 Mexico Toy Market, By Product Type

5.7.5.2 Mexico Toy Market, By Age

5.7.5.3 Mexico Toy Market, By Distribution Channel

5.7.6 Rest of Americas Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

5.7.6.1 Rest of Americas Toy Market, By Product Type

5.7.6.2 Rest of Americas Toy Market, By Age

5.7.6.3 Rest of Americas Toy Market, By Distribution Channel

6. Europe Toy Market: Historic and Forecast (2018-2028)

6.1 Europe Toy Market: Snapshot

6.2 Europe Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.3 Europe Toy Market: Key Factors

6.4 Europe Toy Market Segmentation: By Product Type

6.4.1 Europe Toy Market, By Product Type Overview

6.4.2 Europe Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.3 Europe Toy Market, By Infant and Pre-School Toys, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.4 Europe Toy Market, By Construction Toys, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.5 Europe Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.6 Europe Toy Market, By Outdoor and Sports Toys, By Value, 2018H-2028F (USD Billion & CAGR)

6.4.7 Europe Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

6.5 Europe Toy Market Segmentation : By Age

6.5.1 Europe Toy Market, By Age Overview

6.5.2 Europe Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

6.5.3 Europe Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

6.5.4 Europe Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

6.6 Europe Toy Market Segmentation: By Distribution Channel

6.6.1 Europe Toy Market, By Distribution Channel Overview

6.6.2 Europe Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

6.6.3 Europe Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

6.6.4 Europe Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

6.6.5 Europe Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

6.7 Europe Toy Market Segmentation: By Country

6.7.1 Europe Toy Market, By Country Overview

6.7.2 United Kingdom Toy Market, By Value, 2018-2028 (USD Billion & CAGR)

6.7.2.1 United Kingdom Toy Market, By Product Type

6.7.2.2 United Kingdom Toy Market, By Age

6.7.2.3 United Kingdom Toy Market, By Distribution Channel

6.7.3 Germany Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.3.1 Germany Toy Market, By Product Type

6.7.3.2 Germany Toy Market, By Age

6.7.3.3 Germany Toy Market, By Distribution Channel

6.7.4 France Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.4.1 France Toy Market, By Product Type

6.7.4.2 France Toy Market, By Age

6.7.4.3 France Toy Market, By Distribution Channel

6.7.5 Italy Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.5.1 Italy Toy Market, By Product Type

6.7.5.2 Italy Toy Market, By Age

6.7.5.3 Italy Toy Market, By Distribution Channel

6.7.6 Netherlands Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.6.1 Netherlands Toy Market, By Product Type

6.7.6.2 Netherlands Toy Market, By Age

6.7.6.3 Netherlands Toy Market, By Distribution Channel

6.7.7 Spain Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.7.1 Spain Toy Market, By Product Type

6.7.7.2 Spain Toy Market, By Age

6.7.7.3 Spain Toy Market, By Distribution Channel

6.7.8 Rest of Europe Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

6.7.8.1 Rest of Europe Toy Market, By Product Type

6.7.8.2 Rest of Europe Toy Market, By Age

6.7.8.3 Rest of Europe Toy Market, By Distribution Channel

7. Asia Pacific Toy Market: Historic and Forecast (2018-2028)

7.1 Asia Pacific Toy Market: Snapshot

7.2 Asia Pacific Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.3 Asia Pacific Toy Market: Key Factors

7.4 Asia Pacific Toy Market Segmentation: By Product Type

7.4.1 Asia Pacific Toy Market, By Product Type Overview

7.4.2 Asia Pacific Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.3 Asia Pacific Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.4 Asia Pacific Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.5 Asia Pacific Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.6 Asia Pacific Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)

7.4.7 Asia Pacific Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

7.5 Asia Pacific Toy Market Segmentation : By Age

7.5.1 Asia Pacific Toy Market, By Age Overview

7.5.2 Asia Pacific Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

7.5.3 Asia Pacific Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

7.5.4 Asia Pacific Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

7.6 Asia Pacific Toy Market Segmentation: By Distribution Channel

7.6.1 Asia Pacific Toy Market, By Distribution Channel Overview

7.6.2 Asia Pacific Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

7.6.3 Asia Pacific Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

7.6.4 Asia Pacific Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

7.6.5 Asia Pacific Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

7.7 Asia Pacific Toy Market Segmentation: By Country

7.7.1 Asia Pacific Toy Market, By Country Overview

7.7.2 China Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.2.1 China Toy Market, By Product Type

7.7.2.2 China Toy Market, By Age

7.7.2.3 China Toy Market, By Distribution Channel

7.7.3 Japan Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.3.1 Japan Toy Market, By Product Type

7.7.3.2 Japan Toy Market, By Age

7.7.3.3 Japan Toy Market, By Distribution Channel

7.7.4 South Korea Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.4.1 South Korea Toy Market, By Product Type

7.7.4.2 South Korea Toy Market, By Age

7.7.4.3 South Korea Toy Market, By Distribution Channel

7.7.5 India Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.5.1 India Toy Market, By Product Type

7.7.5.2 India Toy Market, By Age

7.7.5.3 India Toy Market, By Distribution Channel

7.7.6 Australia Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.6.1 Australia Toy Market, By Product Type

7.7.6.2 Australia Toy Market, By Age

7.7.6.3 Australia Toy Market, By Distribution Channel

7.7.7 Singapore Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.7.1 Singapore Toy Market, By Product Type

7.7.7.2 Singapore Toy Market, By Age

7.7.7.3 Singapore Toy Market, By Distribution Channel

7.7.8 Rest of Asia Pacific Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

7.7.8.1 Rest of Asia Pacific Toy Market, By Product Type

7.7.8.2 Rest of Asia Pacific Toy Market, By Age

7.7.8.3 Rest of Asia Pacific Toy Market, By Distribution Channel

8. Middle East & Africa Toy Market: Historic and Forecast (2018-2028)

8.1 Middle East & Africa Toy Market: Snapshot

8.2 Middle East & Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.3 Middle East & Africa Toy Market: Key Factors

8.4 Middle East & Africa Toy Market Segmentation: By Product Type

8.4.1 Middle East & Africa Toy Market, By Product Type Overview

8.4.2 Middle East and Africa Toy Market, By Games and Puzzles, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.3 Middle East and Africa Toy Market, By Infant and Pre-School Toy, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.4 Middle East and Africa Toy Market, By Construction Toy, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.5 Middle East and Africa Toy Market, By Dolls and Accessories, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.6 Middle East and Africa Toy Market, By Outdoor and Sports Toy, By Value, 2018H-2028F (USD Billion & CAGR)

8.4.7 Middle East and Africa Toy Market, By Other Product Types, By Value, 2018H-2028F (USD Billion & CAGR)

8.5 Middle East & Africa Toy Market Segmentation : By Age

8.5.1 Middle East & Africa Toy Market, By Age Overview

8.5.2 Middle East and Africa Toy Market, By 0-8 Years, By Value, 2018H-2028F (USD Billion & CAGR)

8.5.3 Middle East and Africa Toy Market, By 8-15 Years, By Value, 2018H-2028F (USD Billion & CAGR)

8.5.4 Middle East and Africa Toy Market, By 15 Years and Above, By Value, 2018H-2028F (USD Billion & CAGR)

8.6 Middle East & Africa Toy Market Segmentation: By Distribution Channel

8.6.1 Middle East & Africa Toy Market, By Distribution Channel Overview

8.6.2 Middle East and Africa Toy Market, By E-Commerce, By Value, 2018H-2028F (USD Billion & CAGR)

8.6.3 Middle East and Africa Toy Market, By Supermarkets, By Value, 2018H-2028F (USD Billion & CAGR)

8.6.4 Middle East and Africa Toy Market, By Traditional Stores, By Value, 2018H-2028F (USD Billion & CAGR)

8.6.5 Middle East and Africa Toy Market, By Other Distribution Channels, By Value, 2018H-2028F (USD Billion & CAGR)

8.7 Middle East and Africa Toy Market Segmentation: By Country

8.7.1 Middle East and Africa Toy Market, By Country Overview

8.7.2 GCC Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.2.1 GCC Toy Market, By Product Type

8.7.2.2 GCC Toy Market, By Age

8.7.2.3 GCC Toy Market, By Distribution Channel

8.7.3 Israel Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.3.1 Israel Toy Market, By Product Type

8.7.3.2 Israel Toy Market, By Age

8.7.3.3 Israel Toy Market, By Distribution Channel

8.7.4 North Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.4.1 North Africa Toy Market, By Product Type

8.7.4.2 North Africa Toy Market, By Age

8.7.4.3 North Africa Toy Market, By Distribution Channel

8.7.5 South Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.5.1 South Africa Toy Market, By Product Type

8.7.5.2 South Africa Toy Market, By Age

8.7.5.3 South Africa Toy Market, By Distribution Channel

8.7.6 Rest of Middle East and Africa Toy Market: Market Size and CAGR, 2018-2028 (USD Billion & CAGR)

8.7.6.1 Rest of Middle East and Africa Toy Market, By Product Type

8.7.6.2 Rest of Middle East and Africa Toy Market, By Age

8.7.6.3 Rest of Middle East and Africa Toy Market, By Distribution Channel

9. Market Dynamics

9.1 Impact Assessment of Market Dynamics on the Global Toy Market

9.2 Drivers

9.3 Restraints

9.4 Trends

10. Industry Ecosystem Analysis

10.1 Macro-Economic Factor Assessment

10.2 Value Chain Analysis

10.3 Porter Analysis

11. Competitive Positioning

11.1 Companies’ Product Positioning

11.2 Market Position Matrix

11.3 Market Share Analysis of Toy Market

11.4 Company Profiles

11.4.1 The Lego Group

11.4.2 Mattel Inc.

11.4.3 Hasbro Inc.

11.4.4 Bandai Namco Holdings Inc.

11.4.5 Spin Master Corp

11.4.6 MGA Entertainment

11.4.7 Horst Brandstätter Group

11.4.8 Vtech holdings Limited

11.4.9 Sega Sammy Holdings Limited

11.4.10 Melissa and Doug LLC

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Table of Contents

Summary

Executive Summary

Azoth Analytics has released a research report titled “Global Toy Market Factbook (2023 Edition)” which provides a complete analysis of the worldwide toy market in terms of market segmentation by Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Other Product Types), Age Group (0-8 Years, 8-15 Years, 15 Years and Above) and by Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, Other Distribution Channels). The market has been analyzed for the historical period of 2018-2022, the estimated year 2023 and the forecast period of 2024-2028.

The global toy market report has been analyzed by Value (USD Million) at the global level, for four regions and 20 countries. The research is global in nature and covers a detailed analysis of the market in the Americas (U.S., Canada, Brazil, Mexico, Rest of Americas), Europe (Germany, U.K, France, Italy, Netherlands, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Singapore and Rest of Asia-Pacific), and the Middle East and Africa (GCC, North Africa, Israel, South Africa and Rest of Middle East and Africa). Additionally, the research report presents data including market size, yearly growth & potential analysis, the competitive study of market players, investment opportunities and demand forecast. The research study also looks at the market growth indicators, restraints, supply and demand risk, and other important statistics, as well as a full assessment of current and future market trends that are relevant to the market evolution.

During the forecast period, 2024-2028, Global Toys Market is expected to expand at a CAGR of 6.10%. The toy industry has always been a dynamic and ever-evolving sector, constantly adapting to changing consumer preferences, technological advancements, and societal shifts. In recent years, the toy market has witnessed significant transformations, driven by digital innovation, eco-consciousness, and the rise of educational play. The Global Toy Market is expected to reach USD 152.41 billion by the end of 2028, up from USD 109.25 billion in 2022 due to parents and educators increasingly recognizing the value of play as a vital tool for children's cognitive, social, and emotional development. As a result, educational toys that combine learning and entertainment have gained popularity. STEM (Science, Technology, Engineering, and Mathematics) toys, coding kits, and construction sets promote problem-solving skills, critical thinking, and creativity, preparing children for future careers in a technology-driven world.

One of the main drivers for the growth of the Toys market is the rising role of Toy Sales through Online Retail and E-Commerce Websites where online customers can quickly and easily compare prices for toys across a wide selection of sales channels. Amazon, Target, Walmart, and other online retailers compete in a variety of ways to convince toy customers to buy from their respective sites. Licensing and brand extension offer new opportunities for toys and game brands to capitalize on their existing brand equity and drive new revenue streams. Through licensing brands are enabled to find new customers, enter new geographical territories, and venture into new retail categories. Toy companies are looking for the sale or license of toys and comic characters and for adaptation into motion pictures, television programs, live theatre productions and other entertainment properties, and product distribution agreements.

Toy brands that work with the entertainment industry have also seen a rise in market share. Toy company LEGO is one of the most persuasive examples of a toy brand that has found success in working within the entertainment industry. Consider the USD 400 million-plus box office revenue of The Lego Movie. LEGO has also partnered with franchise giants like Frozen, Star Wars, Harry Potter, Spiderman, and Batman — among many others. LEGO also has seemingly endless product options for parents, aligned with almost every major children's film release. While not every brand has a budget like LEGO, this doesn't exclude less-funded toy brands from pursuing opportunities within the entertainment industry. Other options like in-movie product placements or cinema advertisements could help brands gain attention.

This study provides the competitive landscape of the toy industry and profiles leading players like Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holding, Spin Master Ltd., Playmobil, MGA Entertainment and others. The company profiling includes critical information such as a business overview, products and services, key financials, and recent events and developments. Overall, the report provides a detailed overview of the Global Toy Market, which will assist industry consultants, existing players looking for expansion opportunities, new players looking for opportunities, and other stakeholders in aligning their market-centric strategies with current and expected future trends.

Scope of the Report:

• The report analyses the Toy Market by Value (USD Billion) for the historical period of 2018-2022, the estimated year 2023 and the forecast period of 2024-2028.

• The report analyzes the market of four regions and 20 countries that include the Americas (U.S., Canada, Brazil, Mexico, Rest of Americas), Europe (Germany, U.K, France, Italy, Netherlands, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Singapore and Rest of Asia-Pacific), and the Middle East and Africa (GCC, North Africa, Israel, South Africa and Rest of Middle East and Africa).

• The report analyses Toy Market by Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Other Product Types).

• The report analyses the Toy Market by Age (0-8 Years, 8-15 Years, 15 Years and Above.

• The report analyses the Toy Market by Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, Other Distribution Channels).

• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by Product Type, by Age, by Distribution Channel.

• Also, the major opportunities, trends, drivers and challenges of the industry have been analysed in the report.

• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holding, Spin Master Ltd., Horst Brandstatter Group, MGA Entertainment, Horst Brandstätter Group, Vtech holding Limited, Sega Sammy Holdings Limited, Melissa and Doug LLC.

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Summary

Table of Contents

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