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デジタルビルボードの世界市場 - 場所別(屋内、屋外)、タイプ別(動的、自動化、広告、インタラクティブ)、エンドユーザー産業別、地域別、国別の分析。市場規模、洞察、競争、Covid-19の影響と予測(2023-2028年)


Global Digital Billboards Market - Analysis By Location (Indoor, Outdoor), Type (Dynamic, Automated, Advertising, Interactive), End-User Industry, By Region, By Country: Market Size, Insights, Competition, Covid-19 Impact and Forecast (2023-2028)

エグゼクティブサマリー デジタルビルボードの世界市場は、2021年に185億米ドルとなり、2023~2028年の予測期間中にCAGR7%で成長すると予測されている。デジタル化された製品やサービスのプロモーションに対... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Azoth Analytics
アーゾスアナリティクス
2023年1月31日 US$2,800
シングルユーザライセンス(印刷不可)
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260 英語

 

サマリー

エグゼクティブサマリー

デジタルビルボードの世界市場は、2021年に185億米ドルとなり、2023~2028年の予測期間中にCAGR7%で成長すると予測されている。デジタル化された製品やサービスのプロモーションに対する需要が高まっており、これは市場の急拡大を示すもので、ターゲット層にうまくリーチするための必需品である。また、ソフトウェアやメディアプレーヤーが組み込まれた4Kデジタルサイネージディスプレイは、消費者に手頃な価格でUltra HDデジタルサイネージソリューションを提供するため、需要が高まっており、市場の拡大を促進すると予測されます。

デジタルディスプレイ技術の発展により、製品やサービスを販売するために、映像や画像を含むデジタル化された情報が提供されるようになりました。この分野の成長は、LED、UHD、OLED、LCD、スーパーAMOLEDの開発によって養われています。このような技術の進歩により、デジタル広告のターゲット層への効果は高まっている。したがって、デジタルビルボードの市場は、ディスプレイシステムにこのような最先端技術が使用された結果、より速く上昇するでしょう。

また、小売業においては、情報化された顧客に対して、立ち止まり、吟味し、購入することを促すような、刺激的な売り場づくりを行うことができる。デジタルサイネージは、ディスプレイの構成や素材の組み合わせによってダイナミックで美しい環境を作り出し、写真やビデオを放映することで商品を強調し、来店者の注意を喚起することができます。デジタル化が進んだ結果、消費者は商品を調べたり、割引を受けたり、新しいコンセプトを学んだり、購入する前にインスピレーションを得るために、ますますオンラインコンテンツに頼るようになっています。

さらに、ホスピタリティー分野では、来客の喜びを保証し、ブランドのユニークなセールスポイントを強化するためのデジタルコミュニケーションの価値を理解し始めています。ホスピタリティー分野でデジタルサイネージを使用すると、ホテルの運営面とマーケティング面を結びつけ、ホテルの宿泊客と従業員の双方に有利な生産的システムを生み出す、統合的でダイナミックなシステムが生まれます。デジタルサイネージは、集客や体験向上のための戦略として、すでにこの分野の多くの企業で採用されています。



レポート対象範囲

- このレポートは、デジタルビルボード市場を金額(USD Million)別に分析しています。

- デジタルサイネージ市場を数量で分析したレポートです。

- 本レポートでは、2018-2021年の過去期間、2022年の基準年、2023-2028年の予測期間について、デジタルビルボード市場の分析を行っています。

- 本レポートでは、デジタルビルボード市場をタイプ別(ダイナミック、自動化、広告、インタラクティブ)に分析しています。

- 当レポートでは、デジタルビルボード市場をエンドユーザー産業別(小売、エンターテインメント、交通、ホスピタリティ、その他)に分析しています。

- このレポートはデジタル看板市場を場所別(屋内、屋外)に分析しています。

- デジタル看板の世界市場を国別(米国、カナダ、ブラジル、ドイツ、イギリス、フランス、中国、日本、インド、韓国)に分析しています。

- 本レポートの主要な洞察は、SWOTおよびポーターのファイブフォース分析のフレームワークを通じて提示されています。また、地域別、部品別、車種別に市場の魅力が提示されています。

- また、業界の主要な機会、トレンド、ドライバー、課題についても分析されています。

- 競合の開発、戦略、M&A、新製品開発などを追跡しています。レポートで分析されている企業は、JC Decaux、Capitol Outdoor、Stroer、Outfront Media、Daktronics、TOM Group Ltd.、M&C Saatchi、BroadSign International、Talon、Clear Channel Outdoorなどです。

主な対象読者

- 広告業界

- コンサルティング・アドバイザリーファーム

- 研究開発機関

- 政府・規制機関


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目次

1. Market Background

1.1 Scope and Product Outlook

1.2 Executive Summary

1.3 Research Methodology



2. Strategic Recommendations

2.1 Improve Digital Billboards Accessibility

2.2 Target and Place Screens in Particular Traffic Locations



3. Global Digital Billboards Market: Historic and Forecast (2018-2028)

3.1 Impact Analysis of Macro Economic Factors on Digital Billboards Market

3.2 Global Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

3.3 Global Digital Billboards Market: Dashboard

3.4 Global Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

3.5 Average Selling Price Analysis of Digital Billboards Market

3.6 Impact of COVID-19 on the Digital Billboards Market

3.7 Global Digital Billboards Market Segmentation: By Type

3.7.1 Global Digital Billboards Market, By Type Overview

3.7.2 Global Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

3.7.3 Global Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

3.7.4 Global Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

3.7.5 Global Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

3.8 Global Digital Billboards Market Segmentation: By End User Industry

3.8.1 Global Digital Billboards Market, By End User Industry Overview

3.8.2 Global Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

3.8.3 Global Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

3.8.4 Global Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

3.8.5 Global Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

3.8.6 Global Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

3.9 Global Digital Billboards Market Segmentation: By Location

3.9.1 Global Digital Billboards Market, By Location Overview

3.9.2 Global Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

3.9.3 Global Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)



4. Global Digital Billboards Market, Region Analysis

4.1 Regional Coverage of the Study

4.2 Regional Snapshot



5. Americas Digital Billboards Market: Historic and Forecast (2018-2028)

5.1 Americas Digital Billboards Market: Snapshot

5.2 Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.3 Americas Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

5.4 Americas Digital Billboards Market: Key Factors

5.5 Americas Digital Billboards Market Segmentation: By Type

5.5.1 Americas Digital Billboards Market, By Type Overview

5.5.2 Americas Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

5.5.3 Americas Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

5.5.4 Americas Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

5.5.5 Americas Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

5.6 Americas Digital Billboards Market Segmentation: By End User Industry

5.6.1 Americas Digital Billboards Market, By End User Industry Overview

5.6.2 Americas Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

5.6.3 Americas Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

5.6.4 Americas Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

5.6.5 Americas Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

5.6.6 Americas Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

5.7 Americas Digital Billboards Market Segmentation: By Location

5.7.1 Americas Digital Billboards Market, By Location Overview

5.7.2 Americas Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

5.7.3 Americas Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)

5.8 Americas Digital Billboards Market Segmentation: By Country

5.8.1 United States Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.1.1 United States Digital Billboards Market, By Type

5.8.1.2 United States Digital Billboards Market, By End User Industry

5.8.1.2 United States Digital Billboards Market, By Location

5.8.2 Canada Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.2.1 Canada Digital Billboards Market, By Type

5.8.2.2 Canada Digital Billboards Market, By End User Industry

5.8.2.2 Canada Digital Billboards Market, By Location

5.8.3 Brazil Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.3.1 Brazil Digital Billboards Market, By Type

5.8.3.2 Brazil Digital Billboards Market, By End User Industry

5.8.3.2 Brazil Digital Billboards Market, By Location

5.8.4 Rest of Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.4.1 Rest of Americas Digital Billboards Market, By Type

5.8.4.2 Rest of Americas Digital Billboards Market, By End User Industry

5.8.4.2 Rest of Americas Digital Billboards Market, By Location



6. Europe Digital Billboards Market: Historic and Forecast (2018-2028)

6.1 Europe Digital Billboards Market: Snapshot

6.2 Europe Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.3 Europe Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (USD Million & CAGR)

6.4 Europe Digital Billboards Market: Key Factors

6.5 Europe Digital Billboards Market Segmentation: By Type

6.5.1 Europe Digital Billboards Market, By Type Overview

6.5.2 Europe Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

6.5.3 Europe Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

6.5.4 Europe Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

6.5.5 Europe Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

6.6 Europe Digital Billboards Market Segmentation: By End User Industry

6.6.1 Europe Digital Billboards Market, By End User Industry Overview

6.6.2 Europe Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

6.6.3 Europe Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

6.6.4 Europe Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

6.6.5 Europe Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

6.6.6 Europe Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

6.7 Europe Digital Billboards Market Segmentation: By Location

6.7.1 Europe Digital Billboards Market, By Location Overview

6.7.2 Europe Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

6.7.3 Europe Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)

6.8 Europe Digital Billboards Market Segmentation: By Country

6.8.1 United Kingdom Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.8.1.1 United Kingdom Digital Billboards Market, By Type

6.8.1.2 United Kingdom Digital Billboards Market, By End User Industry

6.8.1.3 United Kingdom Digital Billboards Market, By Location

6.8.2 Germany Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.8.2.1 Germany Digital Billboards Market, By Type

6.8.2.2 Germany Digital Billboards Market, By End User Industry

6.8.2.3 Germany Digital Billboards Market, By Location

6.8.3 France Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.8.3.1 France Digital Billboards Market, By Type

6.8.3.2 France Digital Billboards Market, By End User Industry

6.8.3.3 France Digital Billboards Market, By Location

6.9.4 Rest Of Europe Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.9.4.1 Rest Of Europe Digital Billboards Market, By Type

6.9.4.2 Rest Of Europe Digital Billboards Market, By End User Industry

6.9.4.3 Rest Of Europe Digital Billboards Market, By Location



7. Asia Pacific Digital Billboards Market: Historic and Forecast (2018-2028)

7.1 Asia Pacific Digital Billboards Market: Snapshot

7.2 Asia Pacific Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.3 Asia Pacific Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

7.4 Asia Pacific Digital Billboards Market: Key Factors

7.5 Asia Pacific Digital Billboards Market Segmentation: By Type

7.5.1 Asia Pacific Digital Billboards Market, By Type Overview

7.5.2 Asia Pacific Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

7.5.3 Asia Pacific Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

7.5.4 Asia Pacific Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

7.5.5 Asia Pacific Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

7.6 Asia Pacific Digital Billboards Market Segmentation: By End User Industry

7.6.1 Asia Pacific Digital Billboards Market, By End User Industry Overview

7.6.2 Asia Pacific Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

7.6.3 Asia Pacific Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

7.6.4 Asia Pacific Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

7.6.5 Asia Pacific Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

7.6.6 Asia Pacific Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

7.7 Asia Pacific Digital Billboards Market Segmentation: By Location

7.7.1 Asia Pacific Digital Billboards Market, By Location Overview

7.7.2 Asia Pacific Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

7.7.3 Asia Pacific Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)

7.8 Asia Pacific Digital Billboards Market Segmentation: By Country

7.8.1 China Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.1.1 China Digital Billboards Market, By Type

7.8.1.2 China Digital Billboards Market, By End User Industry

7.8.1.3 China Digital Billboards Market, By Location

7.8.2 Japan Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.2.1 Japan Digital Billboards Market, By Type

7.8.2.2 Japan Digital Billboards Market, By End User Industry

7.8.2.3 Japan Digital Billboards Market, By Location

7.8.3 India Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.3.1 India Digital Billboards Market, By Type

7.8.3.2 India Digital Billboards Market, By End User Industry

7.8.3.3 India Digital Billboards Market, By Location

7.8.4 South Korea Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.4.1 South Korea Digital Billboards Market, By Type

7.8.4.2 South Korea Digital Billboards Market, By End User Industry

7.8.4.3 South Korea Digital Billboards Market, By Location

7.8.5 Rest Of Asia Pacific Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.5.1 Rest Of Asia Pacific Digital Billboards Market, By Type

7.8.5.2 Rest Of Asia Pacific Digital Billboards Market, By End User Industry



8. Middle East & Africa Digital Billboards Market: Historic and Forecast (2018-2028)

8.1 Middle East & Africa Digital Billboards Market: Snapshot

8.2 Middle East & Africa Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

8.3 Middle East & Africa Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

8.4 Middle East & Africa Digital Billboards Market: Key Factors

8.5 Middle East & Africa Digital Billboards Market Segmentation: By Type

8.5.1 Middle East & Africa Digital Billboards Market, By Type Overview

8.5.2 Middle East & Africa Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

8.5.3 Middle East & Africa Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

8.5.4 Middle East & Africa Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

8.5.5 Middle East & Africa Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

8.6 Middle East & Africa Digital Billboards Market Segmentation: By End User Industry

8.6.1 Middle East & Africa Digital Billboards Market, By End User Industry Overview

8.6.2 Middle East & Africa Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

8.6.3 Middle East & Africa Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

8.6.4 Middle East & Africa Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

8.6.5 Middle East & Africa Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

8.6.6 Middle East & Africa Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

8.7 Middle East & Africa Digital Billboards Market Segmentation: By Location

8.7.1 Asia Pacific Digital Billboards Market, By Location Overview

8.7.1 Asia Pacific Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

8.7.1 Asia Pacific Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)



9. Market Dynamics

9.1 Impact assessment of Market Dynamics on the Global Digital Billboards Market

9.2 Drivers

9.3 Restraints

9.4 Trends



10. Industry Ecosystem Analysis

10.1 Macro-Economic Factor Assessment

10.2 Value Chain Analysis

10.3 Porter’s Five Forces Model



11. Competitive Positioning

11.1 Companies’ Product Positioning

11.2 Market Position Matrix

11.3 Market Share Analysis of Digital Billboards Market

11.4 Company Profiles

11.4.2 Capitol Outdoor

11.4.3 Stroer

11.4.4 Outfront Medial

11.4.5 Daktronics

11.4.6 TOM Group Limited

11.4.7 M&C Saatchi

11.4.8 BradSign International

11.4.9 Talon

11.4.10 Clear Channel Outdoor

 

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Summary

Executive Summary

The Global Digital Billboards market was valued at USD 18.5 billion in 2021 and is expected to grow at a CAGR of 7% during the forecast period of 2023-2028. The demand for digitised product and service promotion is rising, which is a sign of the market's rapid expansion and a necessity for reaching the target audience successfully. The demand for 4K digital signage displays with embedded software and media players is also rising since they provide consumers with an affordable Ultra HD digital signage solution, which is anticipated to fuel market expansion.

With the development of digital display technologies, information is now delivered in a digitised version that includes video and images to market a product or service. The growth of the sector is being nourished by the development of LED, UHD, OLED, LCD, and super AMOLED. The effectiveness of digital advertisement on the target population has increased as a result of this technological advancement. Therefore, the market for digital billboards will rise faster as a result of the use of such cutting-edge technology in display systems.

Also, retailers may encourage information-driven customers to pause, examine, and buy goods and services by utilising technologies to create a stimulating retail environment. Retailers can use digital signage to organise displays and combine materials to create a dynamic and aesthetic environment, as well as to broadcast photos and videos to highlight products and pique visitor attention. As a result of rising digitization, consumers increasingly rely on online content to research products, get discounts, learn about new concepts, and get inspired before making a purchase.

Further, the hospitality sector has begun to understand the value of digital communication in ensuring visitor pleasure and reinforcing its brand's unique selling points. The use of digital signage in the hospitality sector creates an integrated and dynamic system that links the operational and marketing facets of the hotel to produce a productive system that is advantageous to both the hotel's guests and personnel. Digital signage has already been adopted by a number of firms in this sector as a strategy to draw customers and enhance their experience.



Scope of the Report

• The report analyses the Digital Billboards Market by Value (USD Million).

• The report analyses the Digital Billboards Market by Volume (Thousand Units).

• The report presents the analysis of the Digital Billboards market for the historical period of 2018-2021, the base year 2022 and the forecast period of 2023-2028.

• The report analyses the Digital Billboards Market by Type (Dynamic, Automated, Advertising, Interactive).

• The report analyses the Digital Billboards Market By End User Industry (Retail, Entertainment, Transportation, Hospitality, Others).

• The report analyses the Digital Billboards Market By Location (Indoor, Outdoor).

• The Global Digital Billboards Market has been analysed by countries (United States, Canada, Brazil, Germany, UK, France, China, Japan, India, South Korea).

• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by component, by vehicle.

• Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.

• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include JC Decaux, Capitol Outdoor, Stroer, Outfront Media, Daktronics, TOM Group Ltd., M&C Saatchi, BroadSign International, Talon, Clear Channel Outdoor.

Key Target Audience

• Advertising Industry

• Consulting and Advisory Firms

• Research and Development Organizations

• Government and Regulatory Authorities



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Table of Contents

1. Market Background

1.1 Scope and Product Outlook

1.2 Executive Summary

1.3 Research Methodology



2. Strategic Recommendations

2.1 Improve Digital Billboards Accessibility

2.2 Target and Place Screens in Particular Traffic Locations



3. Global Digital Billboards Market: Historic and Forecast (2018-2028)

3.1 Impact Analysis of Macro Economic Factors on Digital Billboards Market

3.2 Global Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

3.3 Global Digital Billboards Market: Dashboard

3.4 Global Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

3.5 Average Selling Price Analysis of Digital Billboards Market

3.6 Impact of COVID-19 on the Digital Billboards Market

3.7 Global Digital Billboards Market Segmentation: By Type

3.7.1 Global Digital Billboards Market, By Type Overview

3.7.2 Global Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

3.7.3 Global Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

3.7.4 Global Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

3.7.5 Global Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

3.8 Global Digital Billboards Market Segmentation: By End User Industry

3.8.1 Global Digital Billboards Market, By End User Industry Overview

3.8.2 Global Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

3.8.3 Global Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

3.8.4 Global Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

3.8.5 Global Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

3.8.6 Global Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

3.9 Global Digital Billboards Market Segmentation: By Location

3.9.1 Global Digital Billboards Market, By Location Overview

3.9.2 Global Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

3.9.3 Global Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)



4. Global Digital Billboards Market, Region Analysis

4.1 Regional Coverage of the Study

4.2 Regional Snapshot



5. Americas Digital Billboards Market: Historic and Forecast (2018-2028)

5.1 Americas Digital Billboards Market: Snapshot

5.2 Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.3 Americas Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

5.4 Americas Digital Billboards Market: Key Factors

5.5 Americas Digital Billboards Market Segmentation: By Type

5.5.1 Americas Digital Billboards Market, By Type Overview

5.5.2 Americas Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

5.5.3 Americas Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

5.5.4 Americas Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

5.5.5 Americas Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

5.6 Americas Digital Billboards Market Segmentation: By End User Industry

5.6.1 Americas Digital Billboards Market, By End User Industry Overview

5.6.2 Americas Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

5.6.3 Americas Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

5.6.4 Americas Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

5.6.5 Americas Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

5.6.6 Americas Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

5.7 Americas Digital Billboards Market Segmentation: By Location

5.7.1 Americas Digital Billboards Market, By Location Overview

5.7.2 Americas Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

5.7.3 Americas Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)

5.8 Americas Digital Billboards Market Segmentation: By Country

5.8.1 United States Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.1.1 United States Digital Billboards Market, By Type

5.8.1.2 United States Digital Billboards Market, By End User Industry

5.8.1.2 United States Digital Billboards Market, By Location

5.8.2 Canada Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.2.1 Canada Digital Billboards Market, By Type

5.8.2.2 Canada Digital Billboards Market, By End User Industry

5.8.2.2 Canada Digital Billboards Market, By Location

5.8.3 Brazil Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.3.1 Brazil Digital Billboards Market, By Type

5.8.3.2 Brazil Digital Billboards Market, By End User Industry

5.8.3.2 Brazil Digital Billboards Market, By Location

5.8.4 Rest of Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

5.8.4.1 Rest of Americas Digital Billboards Market, By Type

5.8.4.2 Rest of Americas Digital Billboards Market, By End User Industry

5.8.4.2 Rest of Americas Digital Billboards Market, By Location



6. Europe Digital Billboards Market: Historic and Forecast (2018-2028)

6.1 Europe Digital Billboards Market: Snapshot

6.2 Europe Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.3 Europe Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (USD Million & CAGR)

6.4 Europe Digital Billboards Market: Key Factors

6.5 Europe Digital Billboards Market Segmentation: By Type

6.5.1 Europe Digital Billboards Market, By Type Overview

6.5.2 Europe Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

6.5.3 Europe Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

6.5.4 Europe Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

6.5.5 Europe Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

6.6 Europe Digital Billboards Market Segmentation: By End User Industry

6.6.1 Europe Digital Billboards Market, By End User Industry Overview

6.6.2 Europe Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

6.6.3 Europe Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

6.6.4 Europe Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

6.6.5 Europe Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

6.6.6 Europe Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

6.7 Europe Digital Billboards Market Segmentation: By Location

6.7.1 Europe Digital Billboards Market, By Location Overview

6.7.2 Europe Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

6.7.3 Europe Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)

6.8 Europe Digital Billboards Market Segmentation: By Country

6.8.1 United Kingdom Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.8.1.1 United Kingdom Digital Billboards Market, By Type

6.8.1.2 United Kingdom Digital Billboards Market, By End User Industry

6.8.1.3 United Kingdom Digital Billboards Market, By Location

6.8.2 Germany Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.8.2.1 Germany Digital Billboards Market, By Type

6.8.2.2 Germany Digital Billboards Market, By End User Industry

6.8.2.3 Germany Digital Billboards Market, By Location

6.8.3 France Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.8.3.1 France Digital Billboards Market, By Type

6.8.3.2 France Digital Billboards Market, By End User Industry

6.8.3.3 France Digital Billboards Market, By Location

6.9.4 Rest Of Europe Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

6.9.4.1 Rest Of Europe Digital Billboards Market, By Type

6.9.4.2 Rest Of Europe Digital Billboards Market, By End User Industry

6.9.4.3 Rest Of Europe Digital Billboards Market, By Location



7. Asia Pacific Digital Billboards Market: Historic and Forecast (2018-2028)

7.1 Asia Pacific Digital Billboards Market: Snapshot

7.2 Asia Pacific Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.3 Asia Pacific Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

7.4 Asia Pacific Digital Billboards Market: Key Factors

7.5 Asia Pacific Digital Billboards Market Segmentation: By Type

7.5.1 Asia Pacific Digital Billboards Market, By Type Overview

7.5.2 Asia Pacific Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

7.5.3 Asia Pacific Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

7.5.4 Asia Pacific Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

7.5.5 Asia Pacific Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

7.6 Asia Pacific Digital Billboards Market Segmentation: By End User Industry

7.6.1 Asia Pacific Digital Billboards Market, By End User Industry Overview

7.6.2 Asia Pacific Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

7.6.3 Asia Pacific Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

7.6.4 Asia Pacific Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

7.6.5 Asia Pacific Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

7.6.6 Asia Pacific Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

7.7 Asia Pacific Digital Billboards Market Segmentation: By Location

7.7.1 Asia Pacific Digital Billboards Market, By Location Overview

7.7.2 Asia Pacific Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

7.7.3 Asia Pacific Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)

7.8 Asia Pacific Digital Billboards Market Segmentation: By Country

7.8.1 China Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.1.1 China Digital Billboards Market, By Type

7.8.1.2 China Digital Billboards Market, By End User Industry

7.8.1.3 China Digital Billboards Market, By Location

7.8.2 Japan Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.2.1 Japan Digital Billboards Market, By Type

7.8.2.2 Japan Digital Billboards Market, By End User Industry

7.8.2.3 Japan Digital Billboards Market, By Location

7.8.3 India Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.3.1 India Digital Billboards Market, By Type

7.8.3.2 India Digital Billboards Market, By End User Industry

7.8.3.3 India Digital Billboards Market, By Location

7.8.4 South Korea Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.4.1 South Korea Digital Billboards Market, By Type

7.8.4.2 South Korea Digital Billboards Market, By End User Industry

7.8.4.3 South Korea Digital Billboards Market, By Location

7.8.5 Rest Of Asia Pacific Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

7.8.5.1 Rest Of Asia Pacific Digital Billboards Market, By Type

7.8.5.2 Rest Of Asia Pacific Digital Billboards Market, By End User Industry



8. Middle East & Africa Digital Billboards Market: Historic and Forecast (2018-2028)

8.1 Middle East & Africa Digital Billboards Market: Snapshot

8.2 Middle East & Africa Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)

8.3 Middle East & Africa Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)

8.4 Middle East & Africa Digital Billboards Market: Key Factors

8.5 Middle East & Africa Digital Billboards Market Segmentation: By Type

8.5.1 Middle East & Africa Digital Billboards Market, By Type Overview

8.5.2 Middle East & Africa Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)

8.5.3 Middle East & Africa Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)

8.5.4 Middle East & Africa Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)

8.5.5 Middle East & Africa Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)

8.6 Middle East & Africa Digital Billboards Market Segmentation: By End User Industry

8.6.1 Middle East & Africa Digital Billboards Market, By End User Industry Overview

8.6.2 Middle East & Africa Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)

8.6.3 Middle East & Africa Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)

8.6.4 Middle East & Africa Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)

8.6.5 Middle East & Africa Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)

8.6.6 Middle East & Africa Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)

8.7 Middle East & Africa Digital Billboards Market Segmentation: By Location

8.7.1 Asia Pacific Digital Billboards Market, By Location Overview

8.7.1 Asia Pacific Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)

8.7.1 Asia Pacific Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)



9. Market Dynamics

9.1 Impact assessment of Market Dynamics on the Global Digital Billboards Market

9.2 Drivers

9.3 Restraints

9.4 Trends



10. Industry Ecosystem Analysis

10.1 Macro-Economic Factor Assessment

10.2 Value Chain Analysis

10.3 Porter’s Five Forces Model



11. Competitive Positioning

11.1 Companies’ Product Positioning

11.2 Market Position Matrix

11.3 Market Share Analysis of Digital Billboards Market

11.4 Company Profiles

11.4.2 Capitol Outdoor

11.4.3 Stroer

11.4.4 Outfront Medial

11.4.5 Daktronics

11.4.6 TOM Group Limited

11.4.7 M&C Saatchi

11.4.8 BradSign International

11.4.9 Talon

11.4.10 Clear Channel Outdoor

 

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