Summary

Executive Summary

The Asia K-12 AST Market was valued at USD 242.43 Billion in the year 2020. The propelling factors for the growth of the online platform include the rising burden of test preparation, technological advancements for education industry, rising awareness and initiatives about after school tutoring. After school tutoring industry is differentiated from the private-school sector as its existence depends on the mainstream education system and it does not stand alone as an independent educational activity.

The K-12 AST Market is propelling, driven by long-term socioeconomic forces. Tutoring is now widespread in many parts of the world, including the developing countries, while it appears to be highest in East Asian countries. After school tutoring is now an important phenomenon in many countries of different size, level of economic development, political institutions, or geographical locations. In some cases, spending on after school tutoring approaches the level of spending on the formal public system.

To the extent that potential future waves of COVID-19 disrupt school operations and semester schedules in China and in other parts of Asia, all education providers face operational challenges with respect to continuing to offer online courses and effective service to students and tutors. Any reduction in effective income of after school tutoring industry resulting from a worsening economy still under COVID-19’s influence may also lessen demand for education services or put price pressure on education services.

The China market is expected to become the largest K-12 AST Market in the forecast period. The major players operating in the hearing aid market include New Oriental Education and Technology Group, TAL Education Group, Koolearn Technology Holding Ltd., China Online Education Group, GSX Techedu Inc., OneSmart International Education Group Limited, China Distance Education Holdings Limited, China Beststudy Education Group, RISE Education Cayman Ltd., Puxin Limited, Byju's, Vedantu. These companies are providing affordable, efficient with new technology after school tutoring and academic study material through different platform for many students in rural and urban area. These players have also acquired and collaborated with other players in the region for portfolio expansion and geographic penetration.



Scope of the Report

• The report presents the analysis of Asia K-12 AST Market for the historical period of 2016-2020 and the forecast period of 2021-2026.

• The report analyses the Asia K-12 AST Market by value (USD Billion).

• The report analyses the K-12 AST Market by Grade- 1 to 5, 6 to 9, 10 to 12.

• The report analyses the K-12 AST Market by Application- Subject Specific, English.

• The report analyses the K-12 AST Market by Type- Online, Offline.

• The Asia K-12 AST Market has been analysed By Country (China, Singapore, India, Japan, Malaysia, Philippines).

• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by grade, by application, by type, by country.

• Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.

• The report tracks competitive developments, strategies, mergers and acquisitions, new industry development and Policy and Regulatory Landscape. The companies analysed in the report: New Oriental Education and Technology Group, TAL Education Group, Koolearn Technology Holding Ltd., China Online Education Group, GSX Techedu Inc., OneSmart International Education Group Limited, China Distance Education Holdings Limited, China Beststudy Education Group, RISE Education Cayman Ltd., Puxin Limited, Byju's, Vedantu.

Key Target Audience

• After School Tutoring Companies

• Education Technology Providers

• Government Bodies & Regulating Authorities

• Consulting and Advisory Firms

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Table of Contents

1. Report Scope and Methodology

1.1 Scope of the Report

1.2 Research Methodology

1.3 Executive Summary

2. Strategic Recommendations

3. K-12 AST Market: An Introduction

4. Asia K-12 AST Market: An Analysis

4.1 Market Size, By Value, Year 2016-2026

4.2 Impact of COVID-19 on K-12 AST mMrket

4.3 Asia K-12 AST Market: Growth & Forecast

4.4 Asia K-12 AST Market: Prominent Companies

5. Asia K-12 AST Market Segment Analysis

5.1 Asia K-12 AST Market segmentation, by Grade (Value)

5.2 Competitive Scenario of K-12 AST Market: By Grade (2020 & 2026)

5.3 By 1 to 5- Market Size and Forecast (2016-2026)

5.4 By 6 to 9- Market Size and Forecast (2016-2026)

5.5 By 10 to 12 - Market Size and Forecast (2016-2026)

6. Competitive Scenario of Asia K-12 AST Market: By Application (2020 & 2026)

6.1 By Subject Specific - Market Size and Forecast (2016-2026)

6.2 By English - Market Size and Forecast (2016-2026)

7. Asia K-12 AST Market Segmentation, By Type (Value)

7.1 Competitive Scenario of Asia K-12 AST Market: By Type (2020 & 2026)

7.2 By Online - Market Size and Forecast (2016-2026)

7.3 By Offline - Market Size and Forecast (2016-2026)

8. Asia K-12 AST Market: Country Analysis

8.1 Market Opportunity Chart of Asia K-12 AST Market - By Country, By Value

8.2 Competitive Scenario of Asia K-12 AST Market: By Country (2020 & 2026)

8.3 China K-12 AST Market: Size and Forecast (2016-2026)

8.4 China K-12 AST Market Segmentation By Grade (2016-2026)

8.5 China K-12 AST Market Segmentation By Application (2016-2026)

8.6 China K-12 AST Market Segmentation By Type (2016-2026)

8.7 Singapore K-12 AST Market: Size and Forecast (2016-2026)

8.8 Singapore K-12 AST Market Segmentation By Grade (2016-2026)

8.9 Singapore K-12 AST Market Segmentation By Application (2016-2026)

8.10 Singapore K-12 AST Market Segmentation By Type (2016-2026)

8.11 India K-12 AST Market: Size and Forecast (2016-2026)

8.12 India K-12 AST Market Segmentation By Grade (2016-2026)

8.13 India K-12 AST Market Segmentation By Application (2016-2026)

8.14 India K-12 AST Market Segmentation By type (2016-2026)

8.15 Japan K-12 AST Market: Size and Forecast (2016-2026)

8.16 Japan K-12 AST Market Segmentation By Grade (2016-2026)

8.17 Japan K-12 AST Market Segmentation By Application (2016-2026)

8.18 Japan K-12 AST Market Segmentation By Type (2016-2026)

8.19 Malaysia K-12 AST Market: Size and Forecast (2016-2026)

8.20 Malaysia K-12 AST Market Segmentation By Grade (2016-2026)

8.21 Malaysia K-12 AST Market Segmentation By Application (2016-2026)

8.22 Malaysia K-12 AST Market Segmentation By Type (2016-2026)

8.23 Philippines K-12 AST Market: Size and Forecast (2016-2026)

8.24 Philippines K-12 AST Market Segmentation By Grade (2016-2026)

8.25 Philippines K-12 AST Market Segmentation By Application (2016-2026)

8.26 Philippines K-12 AST Market Segmentation By Type (2016-2026)

9. Asia K-12 AST Market Dynamics

9.1 Asia K-12 AST Market Drivers

9.2 Asia K-12 AST Market Restraints

9.3 Asia K-12 AST Market Trends

10. Market Attractiveness

10.1 Market Attractiveness Chart of Asia K-12 AST Market - By Grade (Year 2026)

10.2 Market Attractiveness Chart of Asia K-12 AST Market - By Application (Year 2026)

10.3 Market Attractiveness Chart of Asia K-12 AST Market - By Type (Year 2026)

10.4 Market Share of Leading Global Companies

10.5 SWOT Analysis - Asia K-12 AST Market

10.6 Porter Five Force Analysis - Asia K-12 AST Market

11. Asia K-12 AST Market: Merger & Acquisitions

12. Policy and Regulatory Landscape

13. Company Profiles (Business Description, Financial Analysis, Business Strategy)

13.1 New Oriental Education and Technology Group

13.2 TAL Education Group

13.3 Koolearn Technology Holding Ltd.

13.4 China Online Education Group

13.5 GSX Techedu Inc.

13.6 OneSmart International Education Group Limited

13.7 China Distance Education Holdings Limited

13.8 China Beststudy Education Group

13.9 RISE Education Cayman Ltd

13.10 Puxin Limited

13.11 Byju's

13.12 Vedantu


Figure 1: Asia K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 2: Subjects in which Senior Secondary Students Received Private Lessons, Kazakhstan, Kyrgyz Republic, and Tajikistan, (in %)

Figure 3: Household Expenditures on Tutoring by Ethnic Group (in %)

Figure 4: Asia K-12 AST Market- By Grade Market Share, 2020 & 2026

Figure 5: Asia K-12 AST Market- By 1 to 5, By Value (USD Billion), 2016-2026

Figure 6: Asia K-12 AST Market- By 6 to 9, By Value (USD Billion), 2016-2026

Figure 7: Asia K-12 AST Market- By 10 to 12, By Value (USD Billion), 2016-2026

Figure 8: Proportions of Students Receiving Private Tutoring, (in %)

Figure 9: Asia K-12 AST Market- By Application, Market Share, 2020 & 2026

Figure 10: Asia K-12 AST Market- By Subject Specific, By Value (USD Billion), 2016-2026

Figure 11: Asia K-12 AST Market- By English, By Value (USD Billion), 2016-2026

Figure 12: K-12 private vs. public enrollment

Figure 13: Asia K-12 AST Market- By Type, Market Share, 2020 & 2026

Figure 14: Asia K-12 AST Market- By Online, By Value (USD Billion), 2016-2026

Figure 15: Asia K-12 AST Market- By Offline, By Value (USD Billion), 2016-2026

Figure 16: Number of online education users (in Millions)

Figure 17: Market Opportunity Chart of Asia K-12 AST Market- By Country, By Value (Year-2026)

Figure 18: Asia K-12 AST Market- By Country Market Share, 2020 & 2026

Figure 19: China K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 20: China online Learning Market, (in RMB m)

Figure 21: % of parents that prefer online AST over offline - by grade of children

Figure 22: Average monthly spending on AST (in Rmb)

Figure 23: China K-12 AST Market- By Grade, By Value (USD Billion), 2016-2026

Figure 24: China K-12 AST Market- By Application, By Value (USD Billion), 2016-2026

Figure 25: China K-12 AST Market- By Type, By Value (USD Billion), 2016-2026

Figure 26: % of parents that prefer online AST over offline - by city tier

Figure 27: Singapore K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 28: The private consumption expenditure on education in Singapore

Figure 29: Share of parents who have paid or would pay for tutoring for their child

Figure 30: Singapore K-12 AST Market- By Grade, By Value (USD Billion), 2016-2026

Figure 31: Singapore K-12 AST Market- By Application, By Value (USD Billion), 2016-2026

Figure 32: Singapore K-12 AST Market- By Type, By Value (USD Billion), 2016-2026

Figure 33: Private consumption expenditure on education

Figure 34: India K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 35: Share of private student expenditure on tutoring in rural India, 2018

Figure 36: Share of parents who have paid or would pay for tutoring for their child

Figure 37: EdTech user growth: grade 1 to 12 (Million Students)

Figure 38: India K-12 AST Market- By Grade, By Value (USD Billion), 2016-2026

Figure 39: India K-12 AST Market- By Application, By Value (USD Billion), 2016-2026

Figure 40: India K-12 AST Market- By Type, By Value (USD Billion), 2016-2026

Figure 41: Why have people who intend to use online channel, not used it? )

Figure 42: Key challenges faced by students in offline channels

Figure 43: Japan K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 44: Share of parents who have paid or would pay for tutoring for their child

Figure 45: Average annual expenses paid by parents for supplementary tutoring outside of schools in Japan in fiscal year 2018, by institution type, (in Yen)

Figure 46: Japan K-12 AST Market- By Grade, By Value (USD Billion), 2016-2026

Figure 47: Japan K-12 AST Market- By Application, By Value (USD Billion), 2016-2026

Figure 48: Japan K-12 AST Market- By Type, By Value (USD Billion), 2016-2026

Figure 49: Number of instructors employed at supplementary tutorial schools in Japan from fiscal year 2015 to 2020

Figure 50: Malaysia K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 51: Share of parents who have paid or would pay for tutoring for their child

Figure 52: Share of hand phone users who owned a smartphone in Malaysia as of February 2019, by educational attainment

Figure 53: Malaysia K-12 AST Market- By Grade, By Value (USD Billion), 2016-2026

Figure 54: Malaysia K-12 AST Market- By Application, By Value (USD Billion), 2016-2026

Figure 55: Malaysia K-12 AST Market- By Type, By Value (USD Billion), 2016-2026

Figure 56: Academic background of higher secondary level students opting for online education

Figure 57: Philippines K-12 AST Market Size, By Value, 2016-2026 (USD Billion)

Figure 58: Performance level of students among peered and non-peered tutoring during periodic examination in the Philippines as of January 2020, by group

Figure 59: Household final consumption expenditure on education in the Philippines from 2017 to 2020

Figure 60: Philippines K-12 AST Market- By Grade, By Value (USD Billion), 2016-2026

Figure 61: Philippines K-12 AST Market- By Application, By Value (USD Billion), 2016-2026

Figure 62: Philippines K-12 AST Market- By Type, By Value (USD Billion), 2016-2026

Figure 63: Tutor average salary change by experience in Philippines, in PHP

Figure 64: Market Attractiveness Chart of Asia K-12 AST Market- By Grade (Year-2026)

Figure 65: Market Attractiveness Chart of Asia K-12 AST Market- By Application (Year-2026)

Figure 66: Market Attractiveness Chart of Asia K-12 AST Market- By Type (Year-2026)

Figure 67: Asia k-12 AST company market share (%), 2020

Figure 68: New Oriental Education Annual Sales Revenue, 2016-2020 (USD Million)

Figure 69: New Oriental Education Net Income, 2016-2020 (USD Million)

Figure 70: TAL Education Group Annual Sales Revenue, 2016-2020 (USD Million)

Figure 71: TAL Education Group Net Income, 2016-2020 (USD Million)

Figure 72: TAL Education Group Revenue, By Business Segment (%), FY2020

Figure 73: Koolearn Technology Annual Sales Revenue, 2016-2020 (USD Million)

Figure 74: Koolearn Technology Net Income, 2016-2020 (USD Million)

Figure 75: Koolearn Technology Sales Revenue, By Business Segment (%), FY2020

Figure 76: Koolearn Technology Sales Revenue, By Type Of Customer (%), FY2020

Figure 77: China Online Education Annual Sales Revenue, 2016-2020 (USD Million)

Figure 78: China Online Education Net Income, 2016-2020 (USD Million)

Figure 79: China Online Education Sales Revenue, By Business Segment (%), FY2020

Figure 80: GSX Techedu Annual Sales Revenue, 2017-2020 (USD Million)

Figure 81: GSX Techedu Net Income, 2017-2020 (USD Million)

Figure 82: GSX Techedu Sales Revenue, By Business Segment (%), FY2020

Figure 83: OneSmart International Annual Sales Revenue, 2017-2020 (USD Million)

Figure 84: OneSmart International Net Income, 2017-2020 (USD Million)

Figure 85: OneSmart International Sales Revenue, By Business Segment (%), FY2020

Figure 86: China Distance Education Annual Sales Revenue, 2016-2020 (USD Million)

Figure 87: China Distance Education Net Income, 2016-2020 (USD Million)

Figure 88: China Distance Education Sales Revenue, By Business Segment (%), FY2020

Figure 89: China Beststudy Annual Sales Revenue, 2016-2020 (USD Million)

Figure 90: China Beststudy Net Income, 2016-2020 (USD Million)

Figure 91: China Beststudy Sales Revenue, By Business Segment (%), 2020

Figure 92: RISE Education Annual Sales Revenue, 2016-2020 (USD Million)

Figure 93: RISE Education Net Income, 2016-2020 (USD Million)

Figure 94: RISE Education Sales Revenue, By Business Segment (%), 2020

Figure 95: Puxin Limited Annual Sales Revenue, 2016-2020 (USD Million)

Figure 96: Puxin Limited Net Income, 2016-2020 (USD Million)

Figure 97: Puxin Limited Sales Revenue, By Business Segment (%), 2020