Digital service opportunities for operators in emerging Asia-Pacific: trends and forecasts 2018-2023
Operators’ digital service revenue in emerging Asia-Pacific (EMAP) could increase to 4.8% of the total mobile service revenue if operators continue to invest in the digital segment. This report ana... もっと見る
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SummaryOperators’ digital service revenue in emerging Asia-Pacific (EMAP) could increase to 4.8% of the total mobile service revenue if operators continue to invest in the digital segment. This report analyses the size of four key digital vertical markets for operators in EMAP, including revenue forecasts for mobile money (m-money) and payments, digital advertising, mobile commerce (m-commerce) and mobile identity management (IdM)Table of Contents5.Regional trends
Digital verticals in emerging Asia?Pacific: digital services are expected to account for 4.8% of mobile service revenue by 2023 Digital verticals in emerging Asia?Pacific Mobile money: operators will generate 14.4% of all mobile money and payments service revenue by 2023 M-commerce: there will be limited potential for operators in the m-commerce market due to strong regional players Digital advertising: operators’ digital advertising revenue will increase to over USD1.5 billion by 2023 Identity management: operators’ share of IdM revenue is expected to increase during the forecast period and will reach 6.8% in 2023 Recommendations Recommendations Forecast methodology and assumptions Forecast methodology and assumptions About the authors and Analysys Mason About the authors Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason List of figures:
Figure 1: Operators’ mobile service revenue, digital service revenue and digital revenue as a percentage of service revenue, emerging Asia-Pacific, 2013?2023 Figure 2: Mobile money revenue, and operators' share of revenue, emerging Asia?Pacific, 2013?2023 Figure 3: M-commerce revenue, and operators' share of revenue, emerging Asia?Pacific, 2013?2023 Figure 4: Digital advertising revenue, and operators' share of revenue, emerging Asia?Pacific, 2013?2023 Figure 5: Identity management revenue, and operators' share of revenue, emerging Asia?Pacific, 2013?2023
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