Due to innovative products across price points and global reach, adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these issues…
Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives provi…
lululemon outperformed the overall sportswear industry over the historic period, rising four positions in the ranking to #8 in 2022. In 2022, it launched its first women's line, signalling the company's intention to expand its portfolio, and opened its 18…
The global pandemic and the war in Ukraine have placed intense stress on global supply chains. Purely cost-based models have shown their limits, and fashion companies are now trying to pivot, as uncertainty is the “new normal”. They also need to anticipat…
Inditex affirms its position as one of the top three industry players in apparel and footwear. Its strength in product design, innovation and sustainable practices continues to facilitate organic growth. However, the ramifications of the increased cost of…
The health and wellness trend had an impact on footwear trends in the United Arab Emirates over the review period. As consumers increasingly focused on keeping themselves and their feet healthy, demand increased for comfortable footwear for daily wear, ma…
The wearing of face masks is fading away, as the government has announced no obligation for consumers to wear a mask, except by selected first-in-line professionals, such as doctors and nurses. Hence, a reduction in the number of people wearing a face mas…
Hosiery witnessed solid growth in 2022. The trends of children going to school, adults returning to work, and health and fitness enthusiasts going for regular workouts, meant that consumers returned to wearing non-sheer hosiery such as socks more regularl…
Jeans continue to be a popular and comfortable fashion staple in Dubai, with many people wearing jeans regularly, mostly as casualwear, or sometimes smart causalwear. As a global fashion hub, Dubai is also home to many international denim brands and desig…
Sportswear remains one of the biggest categories within apparel and footwear, reflecting the strong interest in sports and fitness in the United Arab Emirates. Available in a wide range of styles and brands, from high-end designer labels to more affordabl…
Like womenswear and menswear, in 2022 childrenswear benefited from the full resumption of activities such as going to school, participating in after-school activities, sports, and events such as birthday parties. As social health is now regarded as equall…