Summary

米国調査会社マインドコマース(Mind Commerce)の調査レポート「ウェブリアルタイムコミュニケーション(WebRTC)市場：ソフトウェア毎、アプリケーション毎、サービス毎、ソリューション毎、デバイス毎の世界と地域毎の市場予測　2019-2024年」は、通信、アプリケーション、コンテンツ、商業の次世代サービスのエコシステムへの先触れとなるウェブリアルタイムコミュニケーション（WebRTC）のサポートするサービスを特定している。ウェブRTCの技術、新しいエコシステム、ソリューション、用途について調査している。この新たなエコシステムにあるバリューチェーンパートナー、ウェブリアルタイムコミュニケーションAPI、企業用アプリケーション、通信事業者、その他の通信サービスプロバイダ（CSP）の役割について調査している。ウェブRTCの特徴・機能、利用ケース、採用が見込まれる企業や消費者についても査定している。各企業やソリューションのビジネスモデルに注目したベンダの分析と、ウェブRTCのソリューションの分析も提供している。

世界と地域毎のウェブRTCの市場規模を予測している。収益は、ソリューション毎、サービス毎（導入、統合、コンサルティング、メンテナンス）、産業毎、採用モデル毎、用途毎に予測している。2019-2024年の世界と地域毎のウェブRTC機器数とユーザ数も予測している。

Overview:

Web Real-time Communications (WebRTC) provides a framework, protocols, and API that facilitates real-time interactive voice, video and data in via a Web browser.  The requirement is only a WebRTC-enabled browser (HTML5).  Because WebRTC requires no plug-ins and works natively, it can be implemented and operated very easily on PC's, laptops, TVs, tablets, smart phones, and wearable devices.  The business drivers for WebRTC are many and varied as there are benefits for all industry constituents including:

•    End-users: New User Experience, Service Creation / Service Mash-up
•    Developers: Ease developer burden with single platform.
•    CSPs: Expansion of market/customers

Mind Commerce research indicates that WebRTC supported services will usher into the ICT ecosystem a next generation services ecosystem of communications, applications, content, and commerce.  This study evaluates WebRTC technology, evolving ecosystem, solutions, and applications.   It also addresses the role of value chain partners, WebRTC APIs, enterprise applications, telecom operators, and other CSPs within the evolving ecosystem.  The report also assesses WebRTC features/functionality, use cases, and adoption expectations for enterprise and consumers.  The report covers the WebRTC solution landscape with vendor analysis focused on business models for each company/solution.

The report also forecasts global and regional WebRTC market size.  Forecasting provides revenue by categories including solution, service (Implementation, Integration, Consulting, and Maintenance), industry verticals, deployment models, and application. In addition, the report contains forecasts for WebRTC devices and users in globally and regionally from 2019 to 2024. 

Key Findings:

•    WebRTC will be the RTC platform of choice with the introduction of 5G and the expansion of OTT offerings
•    Cloud based Communications, Applications, Content and Commerce (CACC) will benefit greatly from WebRTC
•    WebRTC is key component of an overall CACC strategy for CSPs as they seek to retain customers and grow revenues
•    CSPs are stumbling with implementation of RCS, making WebRTC deployment critical as well as partnering with various third parties
•    While WebRTC is table-stakes for CSPs, they also have revenue potential from back-end integration with their most important customers: enterprise
•    Telecom APIs are a key component to overall WebRTC success for entire value chain as well as leveraging telecom data in a cloud based DaaS business model

Target Audience:

•    Communication Service Providers: CSPs will learn about the strategies and gain recommendations to capitalize upon WebRTC
•    Social Media Companies: Large integrated companies such as Facebook as those integrating social need to prepare for WebRTC
•    Content Providers: Media companies, broadcasters, and content providers of all types need to understand the impact of WebRTC
•    Application Developers: OTT app and service providers will understand the benefits, challenges, and key issues surrounding WebTRC
•    Commerce (online and mobile) Providers: WebRTC will provide a new and dynamic way to advertise and engage way beyond self-help CRM
•    Infrastructure Providers: Wireless, Internet, and next generation infrastructure companies need to position themselves to benefit from WebRTC
•    Device Manufacturers: Wireless device (smart phones, tablets, wearable technology) will find WebRTC a new driver for device design and usability
•    Government and Enterprise in all Industry Verticals including: healthcare, finance, energy, retail, manufacturing, education and eLearning in particular

Companies in Report

•    AddLive (Snap)
•    Aircall
•    Apizee (Google)
•    Artezio
•    Aspect Software
•    AstraQom Canada
•    AT&T
•    Avaya
•    Avhan Technologies
•    Bandwidth
•    BigMarker
•    Bistri
•    Bit6
•    Brook-Pro
•    BrowseTec
•    BT
•    CafeX
•    Call2Friends
•    callstats.io
•    Cisco Systems
•    CLX
•    CrunchBase
•    CST
•    Dialogic
•    eFace2Face
•    Ericsson
•    facebook
•    FACEmeeting
•    Flashphoner
•    Frozen Mountain Software
•    Gearcloud Labs
•    GoCast.it
•    Google
•    Gosign
•    HidashHi
•    hike
•    Hookflash
•    Huawei Technologies
•    IBM Corporation
•    imo.im
•    IVèS
•    Jell Networks
•    Kapelan Medien GmbH
•    Kolk Group
•    Layer
•    Linagora
•    Line
•    Mitel
•    Nex Gen Bits
•    Nexmo (Vonage)
•    NTT Communications
•    Ocean of Dreams
•    OnSIP
•    Oracle
•    Orange
•    Plivo
•    Priologic Software
•    Privatoria
•    Prologic Technologies
•    PubNub
•    QUOBIS
•    Requestec
•    Ribbon Communications
•    Ring Central
•    ShoreTel
•    SightCall
•    SingleComm
•    Sonus
•    Syniverse
•    Temasys
•    TokBox Telefonica
•    Tringgr
•    Tropo (Cisco)
•    Tutorsys.com
•    Twilio
•    Twinlife
•    Unify
•    Verizon
•    Viber
•    Vonage Business
•    Vos Video
•    W5RTC Yousab Ltd
•    Wechat
•    West IP Communications
•    WhatsApp
•    Wildix
 

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Table of Contents

1.0          Executive Summary
1.1          Target Audience
1.2          Companies in Report

2.0          WebRTC and WebRTC Market Overview
2.1          Understanding WebRTC
2.1.1      WebRTC Features
2.1.2      WebRTC Advantages
2.1.3      Peer to Peer vs. Browser to Browser Communication
2.1.4      Click to Call
2.2          Evolution of WebRTC
2.3          WebRTC Solution Market
2.4          WebRTC Market Factors
2.4.1      Growth Drivers
2.4.2      Market Limitations
2.4.3      Market Opportunities
2.5          WebRTC Ecosystem / Value Chain
2.5.1      Vendors
2.5.2      Products
2.5.3      Solutions and Services
2.5.4      Applications
2.5.5      Delivery Platforms
2.5.6      End Users

3.0          WebRTC Taxonomy
3.1          WebRTC Technology
3.1.1      Native Apps vs. WebRTC
3.1.2      HTML5
3.1.3      WebRTC and Expansion of Media/Data usage via 4G/LTE
3.1.4      LTE/4G, RCS, and WebRTC
3.1.5      Carrier WiFi and WebRTC
3.1.6      Cloud Communication and WebRTC
3.1.7      Open Source API and WebRTC
3.2          WebRTC Architecture
3.3          WebRTC Functionality
3.3.1      Voice Calling
3.3.2      Real Time Messaging
3.4          WebRTC Enterprise Application
3.4.1      Customer Facing Enterprise
3.4.2      In-House Licenses Development
3.4.3      Application and Security
3.5          WebRTC API
3.5.1      Session Description Protocol (SDP)
3.5.2      Open Real-time Communications API (ORCA)
3.5.3      WebRTC Security
3.5.4      Chrome
3.5.5      Firefox
3.5.6      Media Stream (getUserData)
3.5.7      Hookflash
3.5.8      MediaStream API
3.5.9      RTCDataChannel API
3.6          Cloud RTC Platform

4.0          WebRTC Application Cases
4.1          Stages of Creation of WebRTC Application
4.1.1      Getting Started
4.1.2      Creating Video Audio Calling
4.1.3      Using Text
4.1.4      File Sharing
4.2          WebRTC Applications
4.2.1      Use of WebRTC in E-learning
4.2.2      WebRTC in Corporate Meetings
4.2.3      WebRTC and HTML5 Developments
4.2.4      WebRTC for the Mobile Applications
4.3          WebRTC Use Cases
4.3.1      Customer Care
4.3.2      Premium Customer Services
4.3.3      Customer Willingness to Pay for such Premium Services
4.4          Economics of WebRTC

5.0          WebRTC Solution Market Forecast 2019 – 2024
5.1          Global Market Revenue Forecast 2019 – 2024
5.2          Regional Revenue Forecast 2019 – 2024
5.2.1      North America Country Wise Revenue Forecast 2019 – 2024
5.2.2      Western Europe Country Wise Revenue Forecast 2019 – 2024
5.2.3      APAC Country Wise Revenue Forecast 2019 – 2024
5.2.4      Eastern Europe Country Wise Revenue Forecast 2019 – 2024
5.2.5      Latin America Country Wise Revenue Forecast 2019 – 2024
5.2.6      Middle East & Africa Country Wise Revenue Forecast 2019 – 2024
5.3          WebRTC Revenue Forecast by Solution and Service 2019 – 2024
5.4          WebRTC Service Segment Revenue Forecast 2019 – 2024
5.5          WebRTC Revenue Forecast by Industry Vertical 2019 – 2024
5.6          Deployment Model Wise Revenue Forecast 2019 – 2024
5.7          WebRTC Revenue Forecast by Major Application Category 2019 – 2024
5.8          Global WebRTC Device Forecast 2015 - 2020
5.9          WebRTC Device Forecast by Region 2019 – 2024
5.10        Global WebRTC Active User Forecast 2019 – 2024
5.11        WebRTC Active User Forecast by Region 2019 – 2024
5.11.1    North America WebRTC Active User Forecast 2019 – 2024
5.11.2    Western Europe WebRTC Active User Forecast 2019 – 2024
5.11.3    APAC WebRTC Active User Forecast 2019 – 2024
5.11.4    Eastern Europe WebRTC Active User Forecast 2019 – 2024
5.11.5    Latin America WebRTC Active User Forecast 2019 – 2024
5.11.6    Middle East & Africa WebRTC Active User Forecast 2019 – 2024
5.12        CSP Driven Global WebRTC Active User 2019 – 2024

6.0          Role of Telecom Operators and CSPs
6.1          Carrier Integration
6.2          Non-Carrier Partnerships
6.3          Communication Mediator
6.4          Telecom Value-added Services (VAS)
6.5          New Business Models and Opportunities
6.5.1      Telefonica Case Study
6.5.2      Another Potential for CSPs: WebRTC and Toll-free Calling
6.6          Telecom API
6.7          Role of CSPs

7.0          WebRTC Vendor Landscape
7.1          Overall Competitive Landscape
7.1.1      Platform Vendors
7.1.2      Voice Solution Vendors
7.1.3      Video Solution Vendors
7.1.4      Conference Solution Providers
7.1.5      Telecom WebRTC Carrier
7.1.6      On-Premise Vendors
7.1.7      OTT Communication Providers
7.1.8      Bulk SMS Vendors
7.1.9      Learning and Development Vendors
7.2          Alcatel Lucent
7.2.1      Overview
7.2.2      Analysis
7.3          AT&T
7.3.1      Overview
7.3.2      Analysis
7.4          Avaya
7.4.1      Overview
7.4.2      Analysis
7.5          CafeX
7.5.1      Overview
7.5.2      Analysis
7.6          Cisco Systems
7.6.1      Overview
7.6.2      Analysis
7.7          Dialogic
7.7.1      Overview
7.7.2      SWOT Analysis
7.8          Ericsson
7.8.1      Overview
7.8.2      Analysis
7.9          Genband
7.9.1      Overview
7.9.2      Analysis
7.10        Google
7.10.1    Overview
7.10.2    Analysis
7.11        Huawei Technologies
7.11.1    Overview
7.11.2    Analysis
7.12        IBM Corporation
7.12.1    Overview
7.12.2    SWOT Analysis
7.13        Mitel Networks
7.13.1    Overview
7.13.2    Analysis
7.14        Oracle
7.14.1    Overview
7.14.2    Analysis
7.15        Plivo
7.15.1    Overview
7.15.2    Analysis
7.16        QUOBIS
7.16.1    Overview
7.16.2    SWOT Analysis
7.17        Sonus
7.17.1    Overview
7.17.2    Analysis
7.18        Temasys
7.18.1    Overview
7.18.2    Analysis
7.19        TokBox Telefonica
7.19.1    Overview
7.19.2    Analysis
7.20        Twilio
7.20.1    Overview
7.20.2    Analysis

8.0          Future of WebRTC
8.1          Beyond Voice/Video and Browsers: WebRTC and CDNs
8.2          Hybrid P2P and Server-based CDN
8.3          Emerging WebRTC Issues and Opportunities
8.4          WebRTC Implementation Status
8.5          WebRTC Applications in Machine Learning and 5G

9.0          Recommendations
9.1          Communication Service Providers
9.2          Social Media Companies
9.3          Content Providers
9.4          Application Developers
9.5          Commerce Providers
9.6          Infrastructure Providers
9.7          Device Manufacturers

10.          Appendix
10.1        Telecom Application Programming Interfaces
10.2        Introduction
10.3        Telecom API Overview
10.3.1    Role and Importance of Telecom APIs
10.3.2    Business Drivers for CSPs to Leverage APIs
10.3.2.1                Need for New Revenue Sources
10.3.2.2                Need for Collaboration with Development Community
10.3.2.3                B2B Services and Asymmetric Business Models
10.3.2.4                Emerging Need for IoT Mediation
10.3.3                    Telecom API Categories
10.3.3.1                Access Management
10.3.3.2                Advertising and Marketing
10.3.3.3                Billing of Non-Digital Goods
10.3.3.4                Content Delivery
10.3.3.5                Directory and Registry Management
10.3.3.6                Enterprise Collaboration
10.3.3.7                IVR/Voice Solutions
10.3.3.8                Location Determination
10.3.3.9                M2M and Internet of Things
10.3.3.10              Messaging and other Non-Voice Communications
10.3.3.10.1          Text Messaging
10.3.3.10.2          Multimedia Messaging
10.3.3.11              Number Management
10.3.3.12              Payments including Purchaser Present Verification
10.3.3.13              Presence Detection
10.3.3.14              Real-time Communications and WebRTC
10.3.3.15              Subscriber Identity Management
10.3.3.16              Subscriber Profile Management
10.3.3.17              Quality of Service Management
10.3.3.18              Unified Communications and UCaaS
10.3.3.19              Unstructured Supplementary Service Data
10.3.3.20              Unwanted Call Management and Robo Calls
10.3.3.21              Voice/Speech
10.3.4                    Telecom API Business Models
10.3.4.1                Three Business Model Types
10.3.4.1.1             Model One
10.3.4.1.2             Model Two
10.3.4.1.3             Model Three
10.3.4.2                The Asymmetric Business Model
10.3.4.3                Exposing APIs to Developers
10.3.4.4                Web Mash-ups
10.3.5    Segmentation
10.3.5.1                Users by Segment
10.3.5.2                Workforce Management
10.3.6    Competitive Issues
10.3.6.1                Reduced Total Cost of Ownership
10.3.6.2                Open APIs
10.3.6.3                Configurability and Customization
10.3.7    Applications that use APIs
10.3.8    Telecom API Revenue Potential
10.3.8.1                Standalone API Revenue vs. API enabled Revenue
10.3.8.2                Telecom API-enabled Mobile VAS Applications
10.3.8.3                Carrier Focus on Telecom API’s for the Enterprise
10.3.9    Telecom API Usage by Industry Segment
10.3.10 Telecom API Value Chain
10.3.10.1              Telecom API Value Chain
10.3.10.2              How the Value Chain Evolves
10.3.10.3              API Transaction Value Split among Players
10.3.11 API Transaction Cost by Type
10.3.12 Volume of API Transactions
 

Figures

Figure 1: WebRTC Framework    
Figure 2: WebRTC Value Chain / Ecosystem (from Vendor to End User)  
Figure 3: WebRTC Architecture  
Figure 4: Video Calling using WebRTC Applications            
Figure 5: WebRTC Global Market Revenue Forecast 2019 – 2024                
Figure 6: WebRTC Market Revenue Forecast by Region 2019 – 2024         
Figure 7: WebRTC Market Share by Region 2019 – 2024  
Figure 8: North America Revenue Forecast by Country 2019 – 2024           
Figure 9: Western Europe Revenue Forecast by Country 2019 – 2024       
Figure 10: APAC Revenue Forecast by Country 2019 – 2024           
Figure 11: Eastern Europe Revenue Forecast by Country 2019 – 2024       
Figure 12: Latin America Revenue Forecast by Country 2019 – 2024           
Figure 13: Middle East and Africa Revenue Forecast by Country 2019 – 2024         
Figure 14: WebRTC Revenue Forecast Solution vs. Service 2019 – 2024    
Figure 15: WebRTC Market Share Solution vs. Service Vertical 2019 – 2024             
Figure 16: WebRTC Revenue Forecast by Service Segment 2019 – 2024   
Figure 17: WebRTC Revenue Forecast by Industry Vertical 2019 – 2024    
Figure 18: WebRTC Revenue Forecast by Deployment Model 2019 – 2024             
Figure 19: WebRTC Revenue Forecast by App Category 2019 – 2024         
Figure 20: Global WebRTC Enabled Device Forecast 2019 – 2024
Figure 21: WebRTC Enabled Device Forecast by Region 2019 – 2024          
Figure 22: WebRTC Enabled Device Share by Region 2019 – 2024                
Figure 23: Global WebRTC Active User Forecast 2019 – 2024         
Figure 24: WebRTC Active Users by Region 2019 – 2024  
Figure 25: WebRTC Active Users Share by Region 2019 – 2024      
Figure 26: WebRTC Active Users North America 2019 – 2024         
Figure 27: WebRTC Active Users Western Europe 2019 – 2024     
Figure 28: WebRTC Active Users APAC 2019 – 2024           
Figure 29: WebRTC Active Users Eastern Europe 2019 – 2024       
Figure 30: WebRTC Active Users Latin America 2019 – 2024           
Figure 31: WebRTC Active Users ME & Africa 2019 – 2024               
Figure 32: Carrier Driven Global WebRTC Active Users 2019 – 2024            
Figure 33: WebRTC and IMS Integration Structure             
Figure 34: New Business Model in WebRTC Carrier Ecosystem    
Figure 35: WebRTC Vendor Competitive Landscape         
Figure 36: Avaya WebRTC Ecosystem Diagram    
Figure 37: Ribbon Communications SPiDR Gateway          
Figure 38: Oracle WebRTC Session Controller      
Figure 39: Sippo WebRTC Application Controller
Figure 40: WebRTC Progress by Browswer Type
Figure 41: WebRTC at the Center of Coms, Apps, Content, and Commerce